A few weeks back I got into ‘the 2000 Bloggers.’ It sounded like a really neat idea to build some links and gain some traffic to my blog. And it worked, at least to some degree. Looking at my site stats in Google Analytics, it appears I have gained some traffic from the 2000 Bloggers.
But the place that it made the most impact was on my Technorati ranking. Every day I watched my ranking in Technorati change; and change a lot. Some days I’d jump 30,000 positions. It was amazing. And for a few weeks, I was quite excited. As of today, my ranking is somewhere around 26,000 – a long way from where I began four short weeks ago at 1,618,000.
At first, I didn’t put together that my jump in rankings had anything to do with the 2000 Bloggers. Every day I was writing posts and commenting on a number of other blogs. I figured my ranking was due to my efforts. Until one day early last week I looked more closely at who was linking to me. To my surprise, the great majority, more than 75%, were from the 2000 Bloggers.
That got me to thinking…what’s the point of joining a meme like the 2000 Bloggers? Sure, I got some traffic and my Technorati rank increased dramatically. But what did I really gain? My rank in Technorati is obviously inflated. So what good is it as it’s not representative of my true position in the blogosphere.
Then I read Tony Hung’s “’2000 Bloggers’ is Over – An Exercise in Link ‘Building’ At Its Most Useless and Pathetic. Tony writes that 2000 Bloggers is actually ‘over’ due to pressure from Technorati. He goes on to say:
What's the big deal? It inflates your link â€œworthâ€ so to speak. As Webomatic mentions â€” its basically a linkfarm in new clothes. Imagine you're a new blog with a few dozen inbound links, and then you're flooded with almost 2000 of them. Bongo bonanza! People use Technorati for all kinds of things â€” tracking buzz, is one of them. They also use it as a metric, to measure a blog's â€œworthâ€ or â€œinfluenceâ€ given how many inbound links its got. 2000 new inbound links? Artificial inflation of your Technorati ranking â€¦ or, at least, in theory, as Technorati has new algorithms for this kind of thing.
When I first heard of 2000 Bloggers, it felt a little funny to me. But I did it anyhow, not really knowing about linkfarming. In hindsight, and being honest, I’d probably do it again. I did gain a bit from it in experience more than benefit. Though in the future I probably won’t join anything like this again.
You see, I want my blog to do my work. I want to offer content that’s engaging, informative and really helps my readers. Ultimately, that’s my goal and what I want my blgo to be known for. Rankings, while important, certainly don’t mean as much as getting my blog in front of those that I can help. So I don’t want to inflate my standing. Nor do I want to waste time, energy or thought on such pursuits. I’ve learned with this one.
I agree with how Tony closes his post:
…at the end of the day some of the most important metrics for â€œinfluenceâ€ *aren't* the absolute number of inbound links a site has. Its what those links *do* for you.
If they're not leading to increased traffic or increased recognition on behalf of the linking blog, then it doesn't count for squat.
Its that simple.
So let the 2000 bloggers artificially increase their Technorati ranking. …I suspect it'll mean very little to the numbers most bloggers are interested in â€“ or even, the effect it will have on their own relative importance to their own corner of the blogosphere.
Well said, Tony. My feelings exactly.
For more, read Jeremiah’s I Don’t Deserve This Technorati Rank. And Instabloke is going as far as calling for a boycott of Technorati
I want to know what you think of the 2000 Bloggers. Do you feel you gained from it? What about your Technorati ranking…do you feel it’s inflated? Do you care? One way or another, let me hear about.