Yesterday I wrote about how being part of the Ultimate Technorati Favorites Exchange was a waste of my time. I saw it a few weeks back, tried it and found it to have little, if any, benefit for me. I may have gained a couple of readers, but nothing more. And certainly no massive wave of traffic.
Yesterday I also got a caring phone call from my dear friend (who I remain nameless only because I don’t have her permission to bring her into any debate around this topic). A prominent blogger herself, she asked me a very important question, “What if you would have gotten a huge wave of traffic from the meme?”
I thought for a moment…and answered her honestly, “For a week or so I would loved getting all this new traffic. I would have thought getting into Technorati’s Top 100 Favorites was a great thing and I like would have spent a whole bunch more time on it. But like with all traffic-driven memes, it wouldn’t take long until I saw that my concern with Technorati’s Top 100 Favorites was taking me away from writing for the people who read my blog. Then I would have stopped it.”
Honest answer. I, too get hung up on stats. For instance, I like to see my daily/weekly/monthly visits increase – and the faster the better. So if this meme would have brought me great waves of traffic, I would have loved it…for a while. Then the reality of why I’m blogging would have settled me back to earth.
I’m not blogging just to create massive traffic to my website. I’m blogging for four main reasons.
- To share what I know about life, personal growth, and business development with everyone and anyone who finds value in what I write about
- To create a space for us, you and I, to have a conversation, even debate, around topics that benefit both of our growth.
- That with some of you, the conversation will turn into a relationship, where we become colleagues, partners and friends.
- That some of you will find that I can help you with your web-based business and website and blogging needs and want to hire me as a developer, consultant and/or coach.
The core reason I’m blogging is to create engaging conversation that leads to dynamic and lasting relationships. Sure, that requires getting people to my blog. But I don’t want to sacrifice conversation and relationships for increasing my traffic.
Personally, that’s what I felt the Technorati Favorites meme did – it sacrificed my blogging goals for the hopes of a quick traffic fix. read: MISTAKE!
So just as I said in yesterday’s post, I’m finished with traffic-driving memes like this one, 2000 Bloggers the Z-list, etc. I don’t see how they add value to you as a reader. And I don’t want to waste your time. So if I have, I apologize for doing so.
Now I don’t want to get into a debate or heated discussion about whether the Technorati Favorites Exchange was good or not. Darren Rowse did a great job at expressing how I personally feel about it. There are a number of bloggers who have an opinion on the topic – some of who have joined in the Faves Exchange:
- Dealing with Some Criticisms on the Technorati Favorites Exchange Experiment
- My Real Favorite Blogs
- Responding to Technorati Faves Criticism
- Blogging Productivity and Criticizing Goals
- Reciprocal Favoriting Gives Benefits and Adds Value
- Ruffled Feathers on the Top 100
- What I accidentally learnt about Programming
- Favourites Exchange, my Thoughts!
- Are Bloggers Being Gamed?
- Problogger Agrees – Technorati Gaming is Bad
- The Technorati 100 Not So Hot?
- The Technorati top 100 superficial list
- Technorati Favorites and The Cheaters Who are Cheating the System
- The Sad State of Technorati's Top Favorited Blogs
- Elaine Vigneault Thinks I’m a Whiner
Personallyl, I don’t have any problems with other bloggers trying out different things. So I’m not judging these memes for anyone else. It may work for others and it may be something that helps other bloggers. That’s great. I just don’t feel it fits with the purpose of my blog.
Now, I’m not swearing off memes all together. I will continue to participate in highly useful ones like Ben Yoskovitz's Ultimate Guide to Productivity. As a matter of fact, my contribution on focus for greater productivity has created a nice bit of conversation. I see these type of memes, like Darren’s monthly writing project, not merely for traffic building. I see them as a community effort to share interesting information and perspectives on a topic. To me, they add valuable and interesting content to my blog. And that can lead to conversation.
On that note, I’m cleaning out my Technorati Faves back to the original 12 blogs that I enjoyed watching. I still see benefit in Technorati’s Favorites as a way to track other blogs. If you feel the same and enjoy my blogging, please feel free to add me to your Technorati Faves. But if you’re only looking for a Faves exchange, I’m no longer reciprocating.
This topic seems to be hotly debated. So, what are your thoughts? Technorati Faves Exchange, good/bad? Traffic-generating-specific memes, good/bad? Have you had any success with traffic memes?