I have to admit, I’m a huge fan of Andy Sernovitz.
If you don’t know Andy, he’s the author of Word of Mouth Marketing: How Smart Companies Get People Talking and, in my opinion, a word of mouth marketing expert.
What I love about Andy’s approach is it’s all very simple. In his book he says:
People love to talk.
People talk about products and services. People talk about hair color, cars, computers, sandwiches, TV shows, and floor cleaner. The stuff they use every day.
People are talking about you and what you sell right now.
…So you have only two choices: let people talk about you, spread rumors, and get it wrong; or join in, participate, and make it work for you.
Then he spends the rest of the book telling you how.
As I said, I love Andy’s work. So when I found this video of him YouTube talking about the 3 reasons people talk about you, I had to share it. Take a watch, it’s only a minute long:
So how to do you nurture word of mouth marketing with your business or blog?