So what does Seth Godin mean when he says that being good enough is not enough?
He means that if you’re average, your business will be average too. And an average business will usually do one of two things – succeed at a very moderate rate or fail.
Why? Because people don’t want average. When’s the last time you said, “I bought my car because it was average?” Or, “My spouse was pretty average, that’s what I was drawn too?”
We don’t want average. We want excellent. We want great. We want stupendous. We want remarkable. Remarkable in every sense of the word. But more than anything else, as consumers, we want to buy things or participate in experiences that we can share; that we can remark about.
As a business owner, you want to know this. You want to know that your audience wants to be a part of something – a product, community, service, etc – that’s remarkable. And when they perceive it as remarkable – they remark about it to everyone they know.
So when I shared the video yesterday in the post I titled One Huge Way To Save Time On Laundry I was doing so because I found it remarkable – worth remarking about. And so I did. And now you not only get a nice piece of information that could help you, you also get introduced to sixstringplucker on metacafe and if you watched to the end of the video, you also found out about a shirt folding product called flipfold.
Maybe you discovered metacafe or a user or a folding product, maybe you didn’t. But it’s likely you watched the video and from that you may have found it as remarkable as I did. And you may have shared it with someone else you know. Which is how viral marketing happens.
Create something remarkable and people will spread the message for you.
So what do you do that’s remarkable?