Why? Why not?
I’ve been thinking about this a lot since David Armano talked about it at SOBCon last year. His basic point was that “blogging is a commodity. Anyone can do it. We are human beings with passions and interests that come out in our blogsâ€”not the other way around. Stop calling yourself a blogger. You are aâ€¦ (designer, businessperson, marketer, artist, baker, mother, grandfather, etc). Calling ourselves bloggers takes away from what makes us unique.â€
I have to say that I agree. I think the term blogger is overused and often misunderstood. When I talk with businesses about blogging, they often, even after all this time, think of journaling. They haven’t fully appreciated the breadth of what the term blogger can mean.
Sure, I still use the term blog or blogger, but only in select company and mostly as a shortcut. But I don’t really think of myself as a blogger anymore. Rather, I think of myself as a publisher. And I think of my blog as a publishing platform; one that lets me focus on content instead of site structure.
Think about it. Isn’t blogging basically writing and publishing? That’s pretty much the basic thing we do on our blogs.
When I explain it to business owners that way, it makes sense. When I drop the word blog and talk about a simple, easy-to-use publishing system for their business, it makes sense. It gets us past the terminology and misperceptions. It unbridles our conversation. I mean, what business owner wouldn’t want to have an inexpensive, simple and ever expanding way to share their business with potential customers? Isn’t that what a blog can be?
Yesterday Darren Rowse postsed a great article on this same topic. The video that accompanied the post I’ve included below and would love to hear your thoughts on it.
Darren made three points in his post which are each relevant for the business and nonbusiness blogger publisher alike.
- “Your competitors don’t limit themselves, why should you?”
Ideally, you’re thinking of your blog as a website – because, that’s what it is. So rather than thinking about how your blog stacks up against other blogs, consider how your blog stacks up in your business niche.
- “Your readers don’t really care what format your site is.”
Really, people want great content – whether it’s in an article bank, part of an ezine or posts on a blog. From their perspective, it’s less important how that great content is delivered than what that great content shares.
- “(Properly) positioning yourself for the future.”
If you look around the so-called blogosphere, you’ll see that blogs are changing. They’re morphing into new structures with new features and functions. For me, the term blogging can get in the way of this evolution, don’t you think?
So what do you think? Do you think of yourself as a blogger? If not, what do you call yourself? I’d love to hear your thoughts.
Below I’ve posted Darren’s video from his post yesterday. It’s just under 5 minutes. Give it a watch and join the conversation in the comment box.