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You Don't Have to Be a Salesman to Sell Like A Pro

So many people I know are hesitant to sell. They’re hesitant to sell themselves. They’re hesitant to sell their products or services. And they’re hesitant to sell their business.

It’s easy to understand, right? As soon as I mention the word ‘sell’ what goes through your mind. For me I think of the pushy people in the appliance store. You know, the vultures hovering around waiting for the next carrion to fall through the door. Or the guy at the car dealership who goes through some pavlovian response the minute you have a question.

We just don’t think well of selling, do we? Which means we probably have some idea that stand in the way of us selling, as well.

But we don’t have to be obnoxious to sell. The obnoxious ones are not the best salesman. The best salesmen sell you without you ever knowing they were selling to you. They engage you, understand your need and help you fill it. That’s it.

And that’s exactly what happened to us Saturday night at SOBCon. Denise Wakeman, Ruth M Sylte, Randy Windsor, Director Tom, Shashi Bellamkonda, Tojosan, Adam Kayce and I all headed to Vong’s Thai Kitchen for dinner. We were hunting for good food and great conversation. What we got was one of the best sales experiences I’ve had in a long time.

You’ve been to dinner. Even in a nice restaurant, your waitperson usually greets you, shares the specials and then asks for a drink order. They scamper off and return shortly with your drinks and to take your order. Sometimes they may ask if you want an appetizer. But overall, it’s usually a version of this experience in just about any restaurant.

But not with José at Vong’s. After getting our drink order, José gently ask for our attention. We all pick up our menus and are guided by José through some of his favorite dishes as well as the house signature dishes. But he didn’t just point out or describe each dish. Rather he brough them alive. He made each dish sound like it was something we had to absolutely try. It was a joy to watch him. I couldn’t get the smile off my face. And by the time he was done, I was salivating (literally). Sure, I was hungry. But now my senses were engage in the dinner and I couldn’t wait to try the food. Really, this was probabaly the best example of selling that I’ve ever seen from waiter.

José’s presentation was so good, that we talked about it around the table for a few minutes afterward. Now how many restuarants have you gone too where you talk about the waiter’s ‘sales pitch’ when they walk away? There was absolutely no push. He did this so naturally there was no feeling that we were being sold too. Yet each of us, to a person, couldn’t wait to try the food.

So what did José do that was different than every other waiter I’ve had in the past few years? Better yet, how can you use his tactics to better sell your products or services?

  1. Don’t sell. If someone’s contacting you, they have some level of interest already. In José’s case, we were sitting down at a table in restaurant so we were obviously hungry. What he did was not try to sell us a dish or an appetizer. Instead gave us information we needed to make good meal choices.
  2. Engage people. One of the most impressive things about Jos̩ was that he was engaged with us fully. When he took us on the tour through the menu, I felt like he was genuinely interested in me getting the perfect meal for me. Not the upsell or add-on and not the meal he liked Рbut the meal I would love.
  3. Be authentic. Oddly, it takes practice to be natural in sales. But just being yourself is all it takes. Use what you’re comfortable with in yourself when you’re selling. With José it was clear that he is a warm and caring person by nature. So he allowed that in his sales presentation to make each of us feel like he genuinely cared about how much we’d enjoy our meal.
  4. Be transparent. Be real with people. If you don’t know something, be honest about it. There’s nothing wrong with finding out the answer and getting back to someone. There was a point later in the meal where José was uncertain if the kitchen could prepare a dish a certain way, so he excused himself, asked and returned with the answer. Didn’t dimish our experience at all.
  5. Know what you’re selling. To be comfortable with what you’re selling, you’ve got to know it. Even if you’re the product or service creator, you really need to know what you’re selling. José knew the menu like the back of his hand. Hence, he was able to answer questions with confidence and certainly.
  6. Know who you’re selling too. This is so often missed…you’ve got to know who you’re selling too. Not the person so much, as their need, their likes, their dislikes. That means, listen. Listen to what their need is first. I watched José closely. During the drink order (before the menu presentation) he went around the table and got to know each person just a tiny bit. I didn’t ask him, but my guess is he was getting a small idea what each of us would enjoy for dinner.
  7. Match their problem to your solution. If you’ve listened well, people wil often tell you what problem they’ve called you for help with. Assuming, of course, that you can solve their problem, match your solution to their problem. Don’t get them to change their problem so you can sell them your solution. José asked a few of us what we had a taste for. He listened first, then made suggestions from what he learned.
  8. Remember, it’s okay to sell. Selling isn’t a dirty thing. Really, we’re selling all the time – our thoughts, our ideas, our beliefs, etc. So selling is natural. The oddities come in when money’s involved. And there’s nothing wrong with selling what you have to someone who needs it and making money, even a lot of money, from it. It’s just an exchange. José’s efforts left him with a huge tip. Network Solutions picked up the bill (thanks again, Randy and Shashi). So we left José an enormous tip. Isn’t that ultimately why he does what he does? Nothing wrong with that.

Really, I’m skimming the surface here. The important point, I think, is that proper selling has nothing to do with the sleezy, obnoxious vultures who have given selling a bad wrap. Selling done well is an art form. And how do you get better with your art…be authentic, be transparent and practice your technique.

I’d love to know what you best sales experience has been.

Even better, what do you do to affectively sell your products or services? And if you find selling difficult, what could you do better?

(note: image from Da Answer on Flickr)

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Comments

  1. o.k. Dawd,

    but you are describing the ideal scenario. (Sorry to start a in a slightly negative way, but I just have to get this off my chest:-)

    You had already gone into the ‘shop’ and have committed to one sale or another. Jose was sure of an order, and pretty sure he was going to make money out of you, and what he did (quite rightly) was to massage and caressed you (and maybe your egos a little) to make sure you felt you got a good service. (Nothing wrong with that)

    However, for a lot of people (especially on the Internet) they haven’t got to the stage where people are committed, and enveloped by someone else’s service.

    Perhaps you were already well within your comfort zone, when you went there, and maybe you were introducing a few newcomers to this special experience, but unless you are associated with the restaurants’ circle of supporters you wouldn’t know whether to go into Jose’s Restaurant or not.

    Jose may have hundreds of passers by and they may pause a moment look inside the restaurant, and then hesitate unsure of whether stepping inside will be a good experience.

    I have been in that position myself loitering outside whilst searching around for a restaurant to try in a place I didn’t know, and hesitating because I didn’t want to try something new. Most people habitually go back to their established stamping grounds, even if the service is not that good. We’re back to the comfort zone again.

    So my challenge is to describe how someone outside of an established clique is put into a position where they are prepared to take a chance. What would compel them to try this restaurant rather than the one they are used to? What would make them take a chance, and perhaps find that they didn’t like the service they got from Jose?

    After all, we are all different, and some people may find that having the menu presented to them in the way you describe was an intrusion on their evening.

    I’m not convinced that this sales thing is all that ‘cut and dried’ really.

  2. Joanna Young says:

    This is a great example Dawud, and one I’ll be bookmarking to practice my sales ‘non-pitch’ later

    Thanks

    Joanna

  3. Adam Kayce says:

    So true; and, a great take on the true nature of selling.

    José was awesome. He was so relaxed, so himself… I didn’t get the feeling he was even really working, as much as spending time doing something he enjoyed. He laughed with us, joked openly, and was on the ball in every way. I was happy to shake his hand at the end of the evening.

    My sales experience has been all over the horn, really, from the prototypical sleazy car salesman on one end, to José and his brethren on the other… and I’ll tell ya, it’s so nice when people can just relax and be themselves — on both sides of the conversation.

  4. Julian Sutter says:

    4. Know what your selling is really key. I was a tour guide at my Uni. back in school. They always had me running the hard groups and the students they really wanted to come to school there, because I knew that campus inside and out.

    All of that said. I hate selling. Almost as much as the discomfort of discussing money =).

  5. Hi Dawud :-)

    I love the ending…it’s perfect!

    “Selling done well is an art form.”

    That dinner night at Vong’s was indeed, truly magical.

    I guess it simply goes back to creating an experience one doesn’t forget, right? An experience we want to share, like you’re doing here. An experience, ultimately, we want to repeat.

    Thank you for striking such a deep response within! :-)

  6. rob,
    What you seem to be describing is the difference between marketing and sales. Marketing is getting people ‘in the door.’ Selling is the process of people deciding to make a purchase.

    True, this example is ideal because we had already decided to sit down in the restaurant – and we were all hungry. Yet it doesn’t diminish the fact that a sale still had to take place. And, when’s the last time you wrote or read about the sales process a waiter took you through – not the food or the service itself, but making the sale?

    That’s where the key is. The only difference is we were pre-qualified when we sat down. But you want your prospects to be pre-qualified as well.

    So marketing and sales are different things. And I’d love to hear your thoughts on this…

    Thomas,
    Exactly. As I said in the piece – and in the comment above – when’s the last time you read something about the waiter’s sales process?

    Now, how can we take that experience and apply it to our own businesses?

    Joanna,
    Certainly welcome. And please let me know what you discover along the way.

    Adam,
    It is. So imagine what it’s like for our clients, customers and prospects when they interact with us.

  7. I think, the only real qualifier for an ideal salesperson is the amount of homework he puts in…

    Homework which goes in knowing your prospects, homework which goes in predicting their tastes, homework which goes in getting to know the dishes(as in this case) to the homework of tilting your head so that it gives the best look and the degree of smile you let out…

    Homework, homework and homework… Jose was creative, and he did a lot of homework

    The next time you visit him, say my hi-s

    :)

  8. The idea of “selling” something makes me cringe. I have never considered myself a sales person. In fact if you look under Virgo in most horoscope books – “sales” is not a recommended profession.

    One of my first jobs selling anything was for a bedding catalog company. A responsibility of our job was to conclude each order with a sales pitch of some sort of entertainment program. I can’t remember what it was called but it would give discounts on travel, hotels, restaurants and other useless crap. For each customer we signed up we would get an extra $1.50 or something on our pay check. Wow!!!

    The idea of selling something that I didn’t believe in really made that job intolerable. The worst part – the majority of your performance review was based on these sales NOT the sales of the merchandise that the company actually sold. ‘cause that would make no sense right? LOL!!

    Now I’m finding myself having to “sell” the web site that I am currently working on. This still comes unnaturally to me and I struggle. So I TRULY appreciate this list you provided Dawud.

    The one thing I do know is that you can not sell something you don’t truly believe in and are not passionate about.

  9. Some people can sell without seeming like they’re selling; the greatest of the great have us loving them even though we *know* they’re selling.

    For the rest of us, selling is service. Provide great service at every level, up and down, and you will sell. Maybe not that minute, but eventually.

    I had some issues with setting up loathsome DNS over the weekend, and was starting to freak when I saw a 24/7 customer service number on my friend’s registrar’s site. Hm.

    So I called, and almost instantly, got a local, friendly, helpful rep. Again, hm.

    After he figured out what my problem was–and it wasn’t *their* problem, it was me screwing things up on my end–he had me give my email addy so I could turn around and email him a link to the TypePad instructions that had confused me.

    He then called me back and walked me though it.

    My registrar doesn’t provide a 24/7 number.

    My registrar has never once returned an email request for help.

    My registrar charges the exact same price as this one.

    Does anyone doubt that as soon as I get a spare hour, I’m moving all 45 of my domains over to this registrar?

    As I mentioned at length in a recent blog post, there are many answers which are simple, but not necessarily easy. The problems come when we confuse the two.

  10. Julian,
    Interesting. Just one question, how can you make money if you don’t like to discuss it?

    Soham,
    Right on. I wouldn’t say it’s the only thing – there’s delivery also. But it is very, very important piece in the puzzle. Great point.

    Any tips on how you do your homework?

    David,
    Hey, I’m a Virgo as well. But I don’t struggle so much with selling. I guess I see that I can help people achieve their goals with their business or personal life. So all I have to do is attach a price to what I do naturally. If anything was difficult, that was it.

    And I agree, don’t even try to sell something you don’t believe in. It just doesn’t work. Try putting a product you don’t believe in through the points above. What do you come out with?

    communicatrix,
    I completely agree – selling is service. But don’t you think it’s still necessary to be comfortable with selling in order to give great service and not be taken advantage of?

  11. Hi Dawd,

    thanks for replying to me.

    Difficult blurry area between marketing and Sales, methinks.

    Let’s go back to the bad old days of ‘cold calling’. even if you took a ‘non agressive’ approach to this and ‘sat alongside’ your prospect (metophorically) whilst you persuaded them to think about what you had to sell, were you marketing or selling?

    I would argue that there was a bit of both, and that although we try to cleanly segment the two, when you are selling, you are also presenting the product in a way that promotes it to the prospect.

    When you ‘market’ a product, it’s with the express aim of selling it, and if you don’t consider the sales process it seems to me that you are less likely to get through to the sale.

    I think that the two are inextricably linked, and in most successful cases Marketing has a bit of sales and sales has a bit of marketing.

    Tricky subject:-)

  12. Food for thought ~ again.

    I figured out how I might help my online sales just by trying to respond to this.
    Truly a Miracle!

    Thank you!

  13. Hi Home Recording,

    I think you have got the wrong end of the stick with this one. I’m not saying that Jose’s ‘sales or Marketing’ approach doesn’t work, and I certaintly wouldn’t object to using it.

    However what I’m saying is that the picture painted by Dawud is not necessarily the whole story.

    I agree with Dawud where he tries to make a disctiction between Sales and Marketing. I would also suggest that the Jose example could be applied to both disciplines.

    Where the difference arises is that I don’t believe that there is such a clear distinction bewteen the two.

    I reckon there is a bit of both in each!

  14. thanks for the nice examples you gave … i’ll send it to my friend to show her that “you don’t have to be a salesman to sell like a pro” :)

  15. Dawud, with your permission, I would like to take issue with Rob. People like Jose are everywhere and do make a difference to the shoppers’ experience, be it in a restaurant, a retail counter, and even in a barber shop. I have been in totally strange places without knowing the local language and have had people like Jose make my day for me by sign language, a lot of smiles and nods and what have you. The sincerity of purpose comes through loud and clear and that makes the difference. The sad part of selling however is, that for every Jose there are ten characters who hate what they do and that message comes through loud and clear too.
    This is where the good old fashioned Total Customer Satisfaction drive that was all the rage in the eighties comes in. Proper recruitment and training can ensure that salesmen become truly service oriented.
    I do not see why it cannot be done on the net too. It is after all a matter of attitude.

  16. spostareduro says:

    this is one of the best marketing blog posts i’ve read in a long time. so simple and true. listening to the way you described your wator almost made ME want to salivate and i didn’t even have a visual yet!

    copywriting bliss for sure. :-) i’m engaged! i’m engaged!

  17. To my mind a good salesperson is unobtrusive, informed about his or her product, not pushy or irritating, willing and able to offer alternatives and at the same time be persistent enough to not to take no for an answer easily.

  18. Lively conversation.Thanks. Asking for the sale can be very difficult ,but you have to over come that to become successful in bussiness.I can’t believe how many websites I visit they describe their features and benefits but never ask for the sale. Call us now Contact us need to be on your pages.Don’t be afraid ,change your mind set today You’ll be richer for it .

  19. rob,
    I understand your perspective. But does it make sense that marketing and sales could be different? After all, you would market to generate leads. And you’d sell to the leads you generate. Make sense?

    leon,
    Let me know what she thinks.

    Kelly,
    That’s great news. I’d love to hear how it goes.

    Home Recording,
    Thank you for you politeness. I encourage debate and see nothing wrong with different opinions – even different from my own. So please, you or anyone else, feel free to debate each other. That’s how we all learn. Just keep it clean and don’t make it personal.

    And I agree with you. People are who sell to people. And people care about people. It’s about people. And there are good people everywhere, doing all types of things, who enhance our experience.

    rob,
    José’s example can be applied to both. I was just speaking more from the place of selling. As I’ve mentioned above, I see selling and marketing as being two different things. Marketing, for instance, can be about lead or traffic generation or increasing reach and not lead to sale at all. Yet I understand what you’re saying that marketing a specific thing can generate sales. I just see marketing to be more inclusive than that.

    And thanks for carrying on the conversation – both with me and Home. I welcome the friendly debate. I don’t have to see the world through one set of glasses and I hope that none of you do either. So please, comment way…question me…make me think. I love that. Just please be willing to expand your thoughts in return.

    Nicole,
    Then would it be fair to say that a good sales person cares about you, your experience and creating a lasting relationship as much or more than making a single sale?

    Dust,
    Great points. I’ve learned over the years that you have to ask. In some cases, you have to give your opinion of how people can benefit from working with you. It’s an art, that’s for sure. Something I could even do more of with my own site. So watch out…

    Since we’re talking about websites, do you feel there’s a page on a site that’s more important than any other for conversion?

  20. Selling is an art form and sorry to say not all people can do it. I have alot of confidence in myself and what I do now I have to find my niche.

  21. All the Sales Guru’s that I have studied or known are basically doing everything but selling atleast thats what the focus on.

    It might sound bit corney but the best thing that a sales man can focus on is not to be a salesman infect what he really needs to focus on is how to help or satisfy the needs of the customer/client.

    Listening is one of the most if not the “Most” important skills in selling. You have to listen to what the customer’s needs are and they plan your sales accordingly.

    Never push infect show reluctancy towards finalizing the sale as this one rule has been the success factor in my selling days.

    Mark
    Editor
    http://www.212articles.com

  22. Skip Anderson says:

    “They engage you, understand your need and help you fill it.”

    Dawud, I think this is the essence of selling. Having said that, it occurs to me that Jose in your story didn’t really understand your need, but instead gave an engaging and interesting presentation of his “product” (the menu). That’s an important part of selling, too.

    When I go to a restaurant, one of my favorite things to do is to ask the waitperson what they would recommend. I’m one of the least picky eaters I know, so I like to know what someone working at the restaurant recommends rather than ordering a dish that’s so-so.

    Responses fall into three categories, I’ve noticed over the years:

    1. Dumbfoundedness. Some waitstaff simply don’t know how to answer this question – they’re not ready for it so they umm and ahh their way through their answer to my question.

    2. Recommendation. Waitpeople in this category typically recommend 2 or 3 dishes off the menu.

    3. Questions. This is my favorite response, because it does exactly what you said, Dawud. It identifies a need. I love it when someone starts to ask me what I want. “How do you feel about spicy food?” or “Are you a fan of seafood?” After asking a few questions, the waiters in this category then make a recommendation. Now THAT is selling! (in my opinion). This approach is very rare in restaurants, though.

  23. Hanen,
    Yet, like drawing or music, do you think people can learn how to sell affectively?

    spostareduro,
    Thanks. I was hoping to pass on some of what I experienced with José. So what was the biggest help you took from this post?

    Mark,
    RIGHT ON!

    The best sales people listen, they study, they learn and they respond…to what…to people and their problems. Care about people’s problems and show them you can help them solve them and the selling takes care of itself.

    This is the biggest thing I see missing in the clients I work with around selling. There’s really nothing else to learn to sell well. And when you care and listen, selling is natural.

    But don’t you think you have to first believe in what you have to sell?

    Skip,
    I sort of glossed over the way José moved around the table and got to know each of us individually and then used his knowledge of people to recommend things. 6 of the 8 of us ordered and loved his recommendations.

    I, too, am one of those picky eaters. So he had no chance with me, really, because I was going to order it the way I wanted. Yet his recommendations were right on. And his approach was lovely.

    And you’re right, this is rare in restaurants. Yet it only takes a little extra effort, a bit of forethought, some knowledge and real interest. Then everybody can win in the experience – and the sale can get made.

    So how might you apply what José did with us to selling your service when someone’s on the phone?

  24. Very good points there. To me, I always think like this:

    You don’t have to be a pro in selling and yet manage to do it well:
    1. If you have something people need very badly
    2. If you know about it well
    3. If you do the basic fundamentals right

    Thanks for the many more points.

  25. laureen says:

    Thanks for reminding of me my waitressing days… Everytime I think of selling new products or adding to my line I think of our “menu”, what we sell. Then for appetizers and desert my common theme is sell like a waitress friendly, timely and of course keep the dish hot, new items will do well when perfectly placed with core (entree) items.

    Believeability comes with the presence of CONFIDANCE alone. That comes with sell , sell, sell…

  26. Great post. :) Thumbs up on stumble for you!

  27. Ramkarthik,
    But what about them – the consumer – what do you need to know about them?

    laureen,
    Confidence is key, that’s for sure. You have to believe in what you’re selling – especially if it’s you.

    What would you suggest could help someone overcome their lack of confidence?

    Jenny,
    Thanks for the stumble, but I can’t let you off that easy…

    What was one point that you took away from the post that will help you in selling your next product, service, thought, idea?

  28. I have always been in sales – and I love it. I have always seen myself as the person who makes it easy for my customer or clients to get what they already want. And like Jose` I provide my clients with enough information so they can make a wonderfully informed choice.

    I’ve provided “personal shopping services” in some very competative markets and over time my style seems to attract the buyers that don’t want to be sold but want to simplify the buying process.

  29. Great post! I too used to be in sales and this very informative.

    The approach you targeted was right on the spot. You couldn’t ask for it any other way.

  30. Hello Dawud… my “selling” experience is slightly different, but having said that… how I “sell” is similiar to your points.

    I sell handcrafted custom designed jewelry…on line as well as at shows, markets, etc. I am careful how I approach a customer…if at all…I acknowledge them but I like to give customers space and allow them to come to me. I’m always more than willing to answer any questions or search for that special stone but I notice for the most part customers prefer to look by themselves without me hovering! For those who want my full attention I’m more than willing!

    I do very well at my shows and markets but the online thing is very slow…online is my preferred venue so I have to take the time to figure out what it is I need to do to increase the sales…

    I’ve bookmarked your site for future posts!

    Cheer
    azureislandsdesigns.blogspot.com

  31. Dawud, I think this is brilliant. I’ve struggled with “selling” in some of my sites, and I also realized that soft-selling or no-selling is the most effective approach. You have to provide value first before the customer even considers buying, or you risk getting the “back” button.

    In Jose’s case, I think you would have dined in that restaurant just the same even without his pitch. But that he made it most pleasurable an experience for you and your party has increased the likelihood that you’ll be back several more times in the future and will put in a word for his restaurant to your friends. You’re right – “Selling done well is an art form.” Thanks for this great article.

  32. Web Designer says:

    Dawud,

    A great article. I’ve sent it to a couple of my guys already.

    “Selling is not the dark force joining”!

  33. I never be a salesman anymore…
    Several days before I always try to be a good salesman.
    Thank you Dawud, you changes my mind.

  34. Yes, sometimes subleties is the key.
    Meaning, in how we act and approach the other.
    Many people don’t want to be sold to.
    Rather, if they can find someone who help them, then that is perceived value.
    Why trade time for money, when you can trade value instead !

  35. Zip Submits says:

    i agree that we dont have to be pro to sell
    nice article to share

  36. Melody,
    And it seems like you put the people first, is that true?

    Matt,
    Are you in sales now?

    Heather,
    I think there are some differences between retail and service-based businesses. And there’s definitely some differences between in person and online. How does your blog help you sell your jewelry?

    Mike,
    It’s true, we’d already decided to eat at Vong’s. Yet they gained a number of return customers because of our experience with José. And José got a huge tip out of the deal. All that’s based on his way of selling us. Don’t you think that’s just as important?

    Web,
    Great. Let me know how they do with it. And selling is not the dark force. I think it gets a bad wrap. We’re selling all the time. Heck, I’m selling my ideas on the comment box right now – if I’m honest about it.

    robee,
    Don’t try…care. Caring about people and their needs is the key. And you can’t fake it.

    online,
    Meaning trade time for value?

    Zip,
    How are you successfully selling in your business?

  37. Yes, you can look at it that way. As opposed to trading time working at an hourly wage, you trade your value for the time instead and can get greater returns that way!

  38. Fiona Erna says:

    I find selling difficult because I am not feeling being myself. Im not enjoying because at some point I feel like I’m manipulating others. But you have a nice point at number 8. Selling isn’t dirty thing. However, even knowing that it is natural, still I can’t do it naturally.

    It’s very inspiring (more like relieving, actualy) post. Thank you :-)

  39. You’re right. This article very inspiring me. Pray for me, i’ll be success on the next day. Thanks. Very much.

  40. travel,
    Doesn’t that feel better?

    Fiona,
    Why are you not yourself when you sell? Sell yourself on ‘selling is not a dirty thing?’

    Duit,
    Certainly.

  41. Don’t know if you have traveled to arab countries like Egypt to see how merchants try to sell you stuff and how they negociate everything. They approach on the street and present you a “super” offer suposedly twice as cheap then in a shop (it obviously is at least 4 time more expensive, but you as a tourist don’t know it). Then they negotiate it down and it almost looks like they are making a favor. They will say they like you and this price is almost a gift. In the end they make a sale at very high price compared to a store.

  42. This Article are good.! MAN, i gonna put your article in my language to post… hehe… I agree with you and i too recommend to sell things we know better

  43. I’m a newbie salesperson and love this ongoing conversation, since it’s the only practical advice I’ve seen.
    I’m very interested in long term sales relationships since it means exponentially long term referrals.
    What I would give to be more like Jose…but I know it can be learned!

  44. To my mind a good salesperson is unobtrusive, informed about his or her product

  45. thanks for the nice examples you gave … i’ll send it to my friend to show her that “you don’t have to be a salesman to sell like a pro”

  46. I remember Zig Ziglar’s famous quotes, If you give people what they want, you’ll get what you want. It pretty much applies to salesmanship, don’t put in too much garbage in selling your product, people are already tired of that, instead don’t sound like someone who only talks to them because you need to make a sale, but someone who has something they’d surely want and you are giving them the option of buying it. Believe that people needs your product and you don’t have to think about sales pitches any more.

  47. wow this is so myterious! I liked the story and I wil share it with my friends, think they will lied it so much as I did. Indeed I gave the link to you blog to some of them and they are now your constant readers and Great post on things all bloggers should know and practice. The most important (in my humble opinion). You can be a blogging maniac and spend hours everyday devoted to it, but if the content isn’t effective, then it’s a fruitless effort.

  48. wow this is so mysterious! I liked the story and I will share it with my friends, think they will lied it so much as I did. Indeed I gave the link to you blog to some of them and they are now your constant readers and Great post on things all blogger should know and practice. The most important (in my humble opinion). You can be a blogging maniac and spend hours everyday devoted to it, but if the content isn’t effective, then it’s a fruitless effort.

  49. I don’t think I’ve ever had an experience like this in a restaurant, but most of the places I eat use college kids as waiters. I wish that I could see this sort of thing in action. It’s a difficult feat to part me and my hard-earned money. I’d love to incorporate this kind of finesse into the online arena.

Trackbacks

  1. […] Dawud Miracle had a great post recently called “You Don’t Have to Be a Salesman to Sell Like a Pro.” […]

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    […] article, “You Don’t Have to Be a Salesman to Sell Like a Pro” really hit home. My whole career life, I’ve said “I hate sales.” Really he […]

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