
Is your business feeling the crunch of a slow economy?
Last week a client of mine, Kim (name changed to protect the innocent) told me that her business had slowed almost 40% over the past 18 months. As we talked, she explained that she’s doing nothing different with her advertising and marketing - “what worked 18 months ago just isn’t working as well now,” she said.
The reason, Kim felt, is that people have less money to spend.
That certainly makes sense. All our living expenses are on the rise. Groceries cost more, utility bills have increased - in some places dramatically - and the price of a gallon of gas is through the roof. So it only makes sense that consumers have less to spend on what they may perceive as ‘non-essential’ services.


Word-of-mouth is certainly the most powerful form of marketing.
Simply put - no, they don’t! Your audience doesn’t care a lick about what you do. They’re too busy caring a lick about what they do, what they need and what they’re interested in. It’s likely you’re not even on their radar. And with every business in the world vying for their attention, they just simply don’t have time to search you out and learn about what you do.
I have a friend, Larry, who’s a pretty amazing woodworker. Larry apprenticed with a woodworker in Seattle for seven years and then struck out on his own. As Larry had an eye for detail the master woodworker he apprenticed with convinced him that he should build highly customized, one-of-a-kind kitchen and living room tables.
Owning and operating a small business is pretty easy, in all honesty.
I’m certain that you market your business. But, do you advertise your business?
Is your business creating a community that people want to be a part of?





My name is Dawud Miracle and I'm a