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Small Business Marketing Question: What's Your Email Address?

Last week, a man named John contacted me to inquire about building him a website.

He used the FREE 30-Minute Initial Consultation form on my website to set up our initial appointment and to tell me a bit about his business needs.

John and I met by phone a few days later. At the end of our phone conversation I gave him a quote for the work he needed done. And on the spot, he hired me.

Now this isn’t unusual. More often than not, the clients I work with come through my website, either directly or by referral. They utilize my 30 minute free consult. I give them a quote. Shortly after, and sometime on the call itself, they decide if I’m a good fit for their needs or not.
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Should I Blog?

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Everyone seems to be asking me about blogs. What is it? Do I need one? Where do I get one?

So I thought I’d answer some of these questions in this month’s newsletter. And specifically I want to answer the question…”Should I Blog?”

What is a ‘Blog’?
Simply, a blog is an online journal stored on a website. Just like with your bound journal, you make post entries into your blog. These entries are then recorded and posted to your blogging website. However, unlike a paper journal, what you write is available for the entire world to read.

Why would I want someone to read my journal?
Simple, because you have something to share. Blogs aren’t, necessarily, about your deep, inner personal thoughts (though they can be). They are about anything that interests you. That’s one of the beauties of blogging – you write about what you know or have interest in. So your blog can be about anything – a business niche, an area of expertise, even a hobby. The sky’s the limit. You’ll even find blogs that are simply links to the updates in other blogs.

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