Dawud Miracle @ dmiracle.com

advice you can use to grow your small business

Dawud Miracle
Dawud Miracle - Advice to grow your small business

Case Study : Capability Company

Capability Company helps nonprofit organizations hire the right people. They do much more than simply placing ads and receiving resumes. Rebecca and her staff actually research, contact and ’sell’ ideal candidates on your organization. The benefit of working with Capability Company is that nonprofits get a much wider, more qualified and talented pool of candidates.

When I worked with Rebecca, her website was already helping her grow her business. She knew her visual design needed updating. She wanted the new design to be simple while still attractive. Moreover, she wanted her new site to be much better organized for her target markets.

I came up with a clean, elegant, easy to understand visual design. With her business continuing to expand, I made sure that both the design and the navigational structure could expand too. The navigational scheme we chose, highlighted her overall marketing message and then segmented into her three main target markets. The result was a not only attractive, but highly effective.

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