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advice you can use to grow your small business

Dawud Miracle
Dawud Miracle - Advice to grow your small business

Case Study : Heidi Straube

Heidi Straube helped hundreds of people reconnect to their passion and take ‘the leap’ in their lives. A psychotherapist by training, Heidi has gone beyond just counseling to work as a coach and mentor for people who simply “expect more from their lives.

Heidi had had a website for years. However her site was quite dated; back from the days when everyone had a ‘cool, animated’ Flash site. However, she couldn’t edit or update it in the least. Her business was taking a whole new shape and she had no way to show that on he site.

As with most clients, the look of the site was really important to Heidi. Being that I always try to capture my client’s essence in their visual design, I really wanted to show Heidi’s strength, boldness and fearlessness. Heidi tends to be somewhat fluid, so the site structure and navigation had to grow and change with her directions. Her fluidity made it even more important that she could edit her own copy.

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