The Disquiet in Men is the work of long-time corporate coach, Dave Schoof. After years of working with successful men, he’s seen that often there is something missing in their lives – something internal. He helps men learn to listen to and manage this ‘disquiet’ so that they can create inner success that meets or surpasses their outer success.
The Disquiet in Men was a whole new business venture for Dave. He knew his subject and who he was talking too. But he was unclear about how to find and reach his audience. He wanted his site well organized and easy to get around. And the look of the site was very important to him. He wanted the design to create a little tension in people so that they’d feel even more understood without making them feel uncomfortable.
Dave and I had several phone conversations about how and where he could reach his market. These meetings helped him build a solid plan for how he was going to meet his audience. This helped him refine his copy and further define his approach. We nailed the design elements together that created the feel he was looking for, while remaining elegant and masculine at the same time.
We also integrated a blog into his site. Blogs can offer a number of advantages to marketing a small business that a ’static’ website just can’t. Using the blog, and posting a few times per week, Dave got more than 600 visitors per month within the first three months, most of whom fit in his market. From that he’s had a number of newsletter signups and a few clients – all directly from his website.
The Coaches Guide 
My name is Dawud Miracle and I'm a 