There are so many important elements of having a website that delivers you clients. Your site’s design, layout, content, etc – these are all important things.
But when it comes down to it the most critical part of your website are your offers. Whether it’s the free product you use to get email signups or your most premium client package, the way you create your offers is vital to whether people will respond or not.
Basically, you have three ways to create your offers:
- You can create the offers you want without any concern for what your audience wants (this happens more than you think).
- You can create offers that you think the people in your target audience want (this is the norm).
- You can create the offers the people in your target audience tell you they want.
Well, the first option doesn’t work?
That should be clear. If you just create the offers you want and don’t really think about your audience wants, it’s pretty likely they’re not going to buy what you offer.
The second option can work.
And that’s because guessing does work from time to time. Some times you’ll guess right and people will buy your offers. But maybe just as often, or more, you’ll guess wrong and be disappointed in the results.
The third option works every time.
This only makes sense. Just stop and think for a second. If someone tells you what they want and you create what they want doesn’t it only make sense that they’ll buy what you create?