Dawud Miracle @ dmiracle.com

advice you can use to grow your small business

Dawud Miracle
Dawud Miracle - Advice to grow your small business

Entries Tagged as 'Conversation'

Social Media Advice: You Are What You Share

written on 16 April, 2008 by Dawud Miracle

I get asked all the time why a business owner should be blogging or engaged in social media.

The answer I give almost always revolves around creating relationships. If you’ve been reading a while, you know one of my favorite statements is people don’t do business with businesses, they do business with people. So relationships become key to business success.

Before the internet, before social media, much of the business world seemed to focus on producing and selling. You’d produce a product or create a service and do everything you could to get people to buy. In other words, marketing was about peddling what you had.

Today, however, [ continue reading & share your thoughts → ]

Small Business Advice: Make Your Business Mean Something

written on 11 April, 2008 by Dawud Miracle

A couple of years ago John was laid off from his job working in the assembly plant for Ford Motor company. He’d been there 15 years and came to work on a Tuesday to find out he was being laid off.

John had worked at some sort of job since he was nine. He had a paper route, then three. When he was eleven he started mowing lawns for neighbors. That quickly grew to raking leaves and shoveling snow.

John never much liked school and so as many of his friends went off to college after graduation, John landed a job with Ford assembling dashboard parts on the assembly line. Good work – and great pay – for a eighteen year-old.

Now, at thirty-four John found himself out of work. John hadn’t married yet – though he was dating the woman who would become his wife. And living a simple life in a modest house he managed to sock away a nice little nest egg.

[ continue reading & share your thoughts → ]

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Small Business Success Advice: Quit

written on 10 April, 2008 by Dawud Miracle

Have you ever considered quitting?

Neither had I. But since hearing Seth Godin speak about his book, The Dip: A Little Book That Teaches you When to Quit (and When to Stick), last year it’s constantly been on my mind.

In The Dip, Seth suggests that all successful people know one thing before they become successful – they know when to quit. They know when to recognize when what they’re doing isn’t going to generate success. So what do successful people do? They quit. They quit doing what’s not leading them toward success so they can put their efforts into things that can lead to success.

As with Seth’s usual approach, he uses The Dip to talk about how to become the best in the world. This seems to be his new way of saying do something remarkable. But the core message is the same – be great to those who think you’re great. In other words – find your niche and become known as being great to those who you interact and work with.

[ continue reading & share your thoughts → ]

Small Business Marketing Advice: Should You Use Subliminal Advertising?

written on 25 February, 2008 by Dawud Miracle

A couple weeks ago I got into a nice, heated debate with a friend over how manipulated we are by media – specifically commercials.

My friend’s position was that you’re manipulated only if you’re ‘weak of mind.’ He believes that if you’re aware that someone’s trying to manipulate you with subliminal messages, it doesn’t have any affect on you.

My opinion is quite the opposite. I feel that advertising companies are highly advanced at subtly manipulating us through constant subliminal messaging. Those subliminal messages, then, set us up for being highly suggestive to whatever stimulus is meant to get us to buy. Think about the last time a simple conversation with someone brought up the desire to have a Big Mac.

[ continue reading & share your thoughts → ]

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What Benjamin Franklin Knew About Social Media

written on 4 February, 2008 by Dawud Miracle

ben_franklin.jpgBenjamin Franklin was a blogger – without a doubt.

He may not have had a computer to share his thoughts, nor the internet to spread them. But he did have a printing press where he printed regular installments of Poor Richard’s Almanack.

Ben Franklin was known to have a sharp and witty mind and a love of things social. He loved to share his thoughts on any number of subjects. He loved to stir the pot…and he loved debate.

Think of any bloggers like that?

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Can Your Business Make Money and Have Purpose?

written on 31 January, 2008 by Dawud Miracle

balance.jpgOne of the things I hear constantly from people I work with is that they want the work they do to have meaning.

Just yesterday I was speaking with a prospective client who told me, “I can’t just make money. I need to make a difference in people’s lives. I need to help people and know that my business has a purpose. Otherwise, it just doesn’t feel right to me.”

Personally, and professinally, I would agree. I, too, want to make a difference in people’s lives. I also want to do something positive for my community and for my family.

Yet, so often the idea of purpose becomes unbalanced with growing a business and making a profit. [ continue reading & share your thoughts → ]

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The Perfect Husband

written on 28 January, 2008 by Dawud Miracle

You’ve gotta watch this all the way through. It’s short – just a couple of minutes.

Then, I want to hear what you’re thoughts are…

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