A few days back I asked the question, is email marketing dead? The conversation that sparked had a range of opinions. Some felt it is dead, some that it’s very much alive. Others agreed that it’s evolving. Read the comments and add your two cents, if you like.
One side conversation that developed from ask whether email marketing is dead was whether email marketing is a form of interruption marketing.
Personally, I think it is. So let’s begin on the same foot by defining interruption marketing. Basically, interruption marketing is any tactic used to market anything that works only if they (the marketers) interrupt your life to getï¿½ your attention. In other words, interruption marketing is just that – it interrupts you and what you’re doing and steals away your time.
If we consider email marketing in that light, how is it not a form of interruption marketing?