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Why Your Coaching Website Is NOT About Getting Clients

toolsAs a coach, a healer or professional service provider, do you know why you have a website?

You know the answer to this, right? You have a website to get more clients.

Well, what if that’s not realistic? What if that’s not the true purpose of your website? What if your website isn’t meant to covert clients?

Then what is my website for?

Honestly, most people – most coaches, healers, professionals, etc – believe that they have a website to get them more clients. They see their website as a magical tool that if they say enough of the right things people will contact them to become clients.

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10 Clear Signs Your Website Needs Redesigning

It can be confusing to know exactly when your website needs redesigning.

website need redesigningYet, I’ve often found that if you’re even thinking about a new website, then it’s probably time.

You’re well aware that your website is often the first thing people see and experience about your business. That’s certainly true if they find your through Google or social media. But it’s just as true if you’re getting referrals from past clients. Your website will almost always be the first thing people see about you and your business.

Your website needs redesigning when you have any idea that it’s not doing its job. In most cases, your website needs redesigning when you know that it could be better than it is.

Today, redesigning your website is much more than creating a new look. It goes deeper. Your website needs redesigning so it loads slowly, when some feature isn’t working to get you clients, when you can’t update you content yourself or when your business isn’t presented well. [Read more…]

4 Simple Steps to Create Headlines People Will Read

Headlines People Will ReadHow do you write headlines people will read?

Whether you’re writing blog posts, titles for your website pages or sales headlines for your landing page, you want to write headlines people will read. The reason should be simple – if your headlines don’t connect with them, they won’t ready the rest of your copy.

Well, my friends over at QuickSprout created an excellent infographic to help you create headlines people will read. Think of this as your formula for writing great headlines. [Read more…]

Do You Charge What You’re Worth?

charge what you're worthCharging what you’re worth can be a challenging thing.

But does that mean you shouldn’t charge what you’re worth?

This morning I had a conversation with a good friend who’s a life coach. I know him and his work very well and I’ve given him a lot of advice over the years. His business is successful – he’s nearly full with clients every month. Yet, he struggles to get his head above water financially.

Now knowing his work I know that he’s grossly under charging for his coaching. Yet he’s torn about raising his prices. On the one hand, he sees similar coaches charging three and four times his rates. On the other hand, he’s afraid that charging what he’s worth will make it difficult to get clients.

Sound familiar?

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Do You Do What You Do Because You Love What You Do?

love-what-you-doI feel fortunate. I love what I do. And I get to work with people who love what I can do for them. Do you love what you do?

Loving what I do is literally the cornerstone of my business. I can’t do it any other way. In times that I’ve tried to work in promising ventures that I don’t love I find my heart isn’t in it. When my heart’s not in it then I’m not going to do it well and my promising venture becomes a dud. If I’m not in love with what I do I can’t do it well.

Dawud, what do you mean by ‘love?’

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Website Owners: What’s Your Quiet Desperation?

henry-david-thoreauIn Walden, Thoreau famously wrote:

“The mass of men lead lives of quiet desperation. What is called resignation is confirmed desperation. From the desperate city you go into the desperate country, and have to console yourself with the bravery of minks and muskrats. A stereotyped but unconscious despair is concealed even under what are called the games and amusements of mankind. There is no play in them, for this comes after work. But it is a characteristic of wisdom not to do desperate things.”

I recently reread Walden. And since I’m so often thinking about websites and online marketing I couldn’t help but reframe the wisdom from some of his famous quotes to apply to doing business online today.

The truth is, most website owners are leading online lives of quiet desperation. They go from program to program to either console the uncertainty they have in their business or the doubt they have in themselves. Can you relate?

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