Charging what you’re worth can be a challenging thing.
But does that mean you shouldn’t charge what you’re worth?
This morning I had a conversation with a good friend who’s a life coach. I know him and his work very well and I’ve given him a lot of advice over the years. His business is successful – he’s nearly full with clients every month. Yet, he struggles to get his head above water financially.
Now knowing his work I know that he’s grossly under charging for his coaching. Yet he’s torn about raising his prices. On the one hand, he sees similar coaches charging three and four times his rates. On the other hand, he’s afraid that charging what he’s worth will make it difficult to get clients.