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5 Marketing Mistakes Life Coaches Make & How to Fix Them


You’re probably making the same marketing mistakes life coaches everywhere are making.

Remember when you completed your coaching certification? You were so excited to get out there and coach people. You became a coach to help people, to make a difference in their lives and help them make change where they felt stuck.

Fast forward to where you are now and you feel more like you’re lost at sea than anything else. You’ve done everything they told you after completing your coaching program. You got your website, wrote some pages, figured out your packages and prices. But there’s just a trickle of clients. What gives?

Well, I want to tell you that it’s not your fault. If you didn’t know about marketing and sales before you started your coaching program it’s pretty unlikely you learned it during the program. And that’s just because marketing wasn’t a part of your coaching program. It isn’t with most. And so you make the same marketing mistakes life coaches are making all over the web.

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7 Clear Reasons Why You Need a New Website


Just like any other technology, websites become obsolete. And when they become obsolete you’ll need a new website.

Here’s 7 ways to know whether you need a new website or not.

Reason 1: Your website isn’t mobile friendly.

Two words: BIG DEAL!!. Here’s what you need to know – 50% of all web traffic AND 60%+ of all search queries are being done on mobile devices. You’re giving 50% of your visits a very poor experience. And Google is penalizing sites that aren’t mobile friendly. There’s your top reason. Don’t sleep on mobile. The numbers are increasing on mobile every month and decreasing on computers. The themes I’m working with are 100% mobile friendly.

Reason 2: Your website is 3 years old or more.

First, ready Reason 1 because it’s very unlikely your site is mobile friendly. Aside from that, websites have changed greatly with wider designs, larger fonts and cleaner homepages. We’re moving away from all the clutter and toward simplicity. Why? Because that’s what website visitors – your visitors – want. All the themes I’m working with are clean and modern with larger text and more than ample white space. Get a refresh for your site and kickstart your business.

Reason 3: Your website is not on WordPress.

Today you have to be able to edit your own content. And to do so without dealing with code. WordPress makes editing your content so simple and easy I usually teach people how to do so in about 20 minutes. Heck, to create a new page is only 2 clicks (and a little typing). But most importantly you need to be able to change your text when it’s called for without waiting weeks for your web designer – if they’re still in the picture – to make those updates. Finally, the cost savings of being able to make updates yourself can be significant. I have a client who calculated that in the last 18 months she’s saved more than $1250 by making her own content updates. I will show you how to use WordPress to manage your content.

Reason 4: Your current website design is tired and dated.

I can’t emphasis this enough. Old looking websites simply don’t perform as well as more modern looking ones. There’s no way around this. When your site looks old and dated your visitors often assume you may not be in business anymore. After all if you were in business wouldn’t be using a more up-to-date design. Your visitors may not be able to describe what a modern design looks like. But all the testing proves that they can identify modern looking sites when shown. Maybe as important, they can clearly identify outdated website looks like. This offer is a great opportunity to bring your design up to date. And the great part, I’ll do all the techie work.

Reason 5: You don’t have a website yet.

This is really an offer for you. If you have a business – or are starting one – you need a website. The U.S. Small Business Association says that businesses without websites are 3 times less likely to attract new clients and customers when compared to businesses with websites. And that doesn’t account for people using Google instead of the Yellow Pages. Notice how your phone book is getting smaller every year. People searching online for business is why. So you’re doing yourself a massive disadvantage is you don’t have a website. Here’s the opportunity to get an elegant, modern website for a tiny cost.

Reason 6: Blogging – don’t skip this one – it’s important.

If you don’t have a blog ON your website than you’re missing out on the number one way you’ll get people to your website – your content. What we now call content marketing is how you get search rankings. It’s how you get social media traction. It’s how you get visitors. It’s how you promote your business online without buying ads or constantly trying to sell. You want a blog – even if you only write monthly. And you want the blog on your website – not linked to it. This offer gets you a blog. And if you’re blogging somewhere else, we can very likely import your blog posts to your new site (there may be a fee to the import, but we’ll talk about it first).

Reason 7: WordPress is forever expandable.

So, yes, WordPress is so powerful that it deserves a second mention. The important thing here is that WordPress has the capacity to expand to meet all your future needs. There’s no limit on how many pages or blog posts you have (I mean millions). There’s thousands of plugins that will add any feature you want to your site. You can make WordPress into a membership site or have a shopping cart to sell products. You can even turn WordPress into a social network similar to Facebook. Really, the possibilities are endless. So consider that the site we start now can grow with your needs. WordPress even makes design changes simpler.

So, there’s 7 major reasons to get a new website. If you fit into 1 or more of these reasons, perhaps it’s time for a new website.

Do you have any questions about your website? Leave me your questions in the comments section and I’ll answer them.

Do You Charge What You’re Worth?

charge what you're worthCharging what you’re worth can be a challenging thing.

But does that mean you shouldn’t charge what you’re worth?

This morning I had a conversation with a good friend who’s a life coach. I know him and his work very well and I’ve given him a lot of advice over the years. His business is successful – he’s nearly full with clients every month. Yet, he struggles to get his head above water financially.

Now knowing his work I know that he’s grossly under charging for his coaching. Yet he’s torn about raising his prices. On the one hand, he sees similar coaches charging three and four times his rates. On the other hand, he’s afraid that charging what he’s worth will make it difficult to get clients.

Sound familiar?

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Why Your Coaching Website Is NOT About Getting Clients

toolsAs a coach, a healer or professional service provider, do you know why you have a website?

You know the answer to this, right? You have a website to get more clients.

Well, what if that’s not realistic? What if that’s not the true purpose of your website? What if your website isn’t meant to covert clients?

Then what is my website for?

Honestly, most people – most coaches, healers, professionals, etc – believe that they have a website to get them more clients. They see their website as a magical tool that if they say enough of the right things people will contact them to become clients.

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10 Clear Signs Your Website Needs Redesigning

It can be confusing to know exactly when your website needs redesigning.

website need redesigningYet, I’ve often found that if you’re even thinking about a new website, then it’s probably time.

You’re well aware that your website is often the first thing people see and experience about your business. That’s certainly true if they find your through Google or social media. But it’s just as true if you’re getting referrals from past clients. Your website will almost always be the first thing people see about you and your business.

Your website needs redesigning when you have any idea that it’s not doing its job. In most cases, your website needs redesigning when you know that it could be better than it is.

Today, redesigning your website is much more than creating a new look. It goes deeper. Your website needs redesigning so it loads slowly, when some feature isn’t working to get you clients, when you can’t update you content yourself or when your business isn’t presented well. [Read more…]

4 Simple Steps to Create Headlines People Will Read

Headlines People Will ReadHow do you write headlines people will read?

Whether you’re writing blog posts, titles for your website pages or sales headlines for your landing page, you want to write headlines people will read. The reason should be simple – if your headlines don’t connect with them, they won’t ready the rest of your copy.

Well, my friends over at QuickSprout created an excellent infographic to help you create headlines people will read. Think of this as your formula for writing great headlines. [Read more…]