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5 Right Now Website Hacks to Attract More Clients

attract more clientsEvery coach wants to attract more clients.

You have your website. You even write and article here and there. But why is it so difficult to attract more clients?

Well, once someone is on your website, what are you doing to get them to stay and to inquire about your business?

Here are five quick hacks you can make to your website that will help you attract more clients – paying clients:

1. A very clear and very visible call to action

What’s the single most important action you want people to take on your website? Whatever it is, make it incredible easy for people to find. And include your call to action on every single page and blog post on your website.

If you have more than one call to action, then prioritize them. Which is your primary? Maybe it’s getting people on your email list. Make that most visible. Perhaps your secondary call to action is to have them contact your for an introductory call. That’s great. Make that visible too. Just don’t have your primary and secondary call to actions competing. Instead, place them on different areas of each of your pages. Clear, visible calls to action are vital to attract more clients.

2. Give away valuable content

Hopefully you have a blog and consistently write useful articles that help people begin to resolve the problems you help them with. This valuable type of giveaway keeps people coming back for more and establishes your expertise.

And, of course, you want to have a valuable product for them to download in exchange for their email address. Make this product is highly useful to them. Give your subscribers some of your best content. Knock their socks off with an exercise or program of some sort. Over-deliver and you’ll have immediate fans and attract more clients.

3. Stay in touch

Most people who visit your website are not likely to return. That’s not your fault. They have busy lives. The come to your site, find what they want and move on.

So find ways to stay in touch. Your email list is one. Just be sure to use it regularly by sending out consistent articles, updates, events, etc.

Social media is another place where you can stay in touch with people who visit your website. But if you don’t make your social media links clear and easy to find, people won’t use them.

And for gosh sakes, if you’re going to list social networks, use them from time-to-time for more than just sharing your content. Find the people who you want to stay in touch with and use conversations on social media sites to attract more clients.

4. Be seen on your website

Often one of the most read pages on your website will be your About page. That’s because people want to connect with you in some way on your website.

Attract more clients by being visible on your site. Photographs – yes. But also consider video and even audio. As a coach, healer or professional service provider your clients will build a relationship with you. Why not give them a chance to begin when they arrive at your website?expect to connect with you in some way when they’re on your website.

5. Know your visitors

People run when we starting talking about statistics. But service like Google Analytics (free) make do all the heavy lifting of collecting important data about the people who visit your website. With a little understanding you can find out what content is most popular (write more), what sites are sending you the most traffic (do more on those sites) and what pages are causing people to leave the most (fix ‘em).

While Google Analytics can be complex if you begin digging around, the basics are very easy to use and understand. For instance, an important stat called ‘bounce rate’ will tell you what pages people come to and leave most often without going to a second page. Lowering your bounce rate can greatly increase how you attract more clients.

The 5 hacks are easy to correct, if…

If you have control over you content in a system like WordPress. You don’t need technical web coding skills. The first four hacks can be done by edit pages and blog posts. And the last one, the Google Analytics bit, can be added through any number of plugins.

These 5 hacks can be done in an afternoon. Or even one at a time over weeks. The bottom line is they will have a great impact on how well you attract more clients.

Don’t delay. Make the decision today to change your website and start growing your business. And if you can’t do this yourself, give me a holler. I’d be happy to help. And even happier to teach you how to do these things – and others – with WordPress yourself.

(note: image from Thomas Hawk on Flickr some rights reserved)

10 Clear Signs Your Website Needs Redesigning

It can be confusing to know exactly when your website needs redesigning.

website need redesigningYet, I’ve often found that if you’re even thinking about a new website, then it’s probably time.

You’re well aware that your website is often the first thing people see and experience about your business. That’s certainly true if they find your through Google or social media. But it’s just as true if you’re getting referrals from past clients. Your website will almost always be the first thing people see about you and your business.

Your website needs redesigning when you have any idea that it’s not doing its job. In most cases, your website needs redesigning when you know that it could be better than it is.

Today, redesigning your website is much more than creating a new look. It goes deeper. Your website needs redesigning so it loads slowly, when some feature isn’t working to get you clients, when you can’t update you content yourself or when your business isn’t presented well. [Read more...]

Finding the ‘Real’ Key to Website Success

website successNo matter what you’ve done already, it only takes a a few small adjustments to have website success.

I have a friend who’s self-employed. She’s brilliant, caring and a really good communicator. She’s a great life coach. Anyone who works with her immediately sees her huge range of gifts.

Jill (not her real name) and I were talking about a month ago about her coaching business and her website. She’s frustrated that after all these years her coaching practice isn’t full of clients. She’s overwhelmed by, as she says it, ‘everything I’m supposed to have a success website that gets me clients. Dawud, there’s got to be an easier way.’

I understand Jill’s frustration. And her overwhelm. You see, Jill’s one of those people who’s spent tons of money and time collecting marketing courses like their baseball cards. She’s even tried a number of them. She starts with the hope that, ‘this will be the one that will help me have website success.’ And, inevitably, she’s overwhelmed or disappointed before she every completes the program.

I have to give her credit – she keeps trying. But there’s a flaw in her approach…

These programs can’t meet her needs for website success.

[Read more...]

What Makes People Leave Your Website

My friends over at Kissmetrics have a great graphic explaining what makes people leave your website.

For your convenience, I’ve listed the 8 points that makes people leave your website along with a little of my own short commentary.

8 reasons people leave your website:

  1. Bad Navigation
    Are you frustrating your visitors by making your navigation menu too complex, too confusing or just plain difficult to understand and use?
  2. Too Many Ads
    This may not apply to you specifically. But if we reframe it with too many things down the side (sidebar) of your website – which happens a lot – it may apply then.
  3. Bad Content Structure
    If you make your content too difficult to find then you simply lose people’s interest in they go elsewhere.
  4. Obtrusive Use of Audio & Video
    Bottom line, don’t have any media start automatically when people open your website – no matter how important you think the message is.
  5. Registration Requirement
    Hopefully you just not doing this – requiring people to register just to read your content – especially content they found in a search engine.
  6. Boring Content, Boring Design
    If your site is dull, old or unprofessional you’re doing your self more of a disservice having your site than not have one. Same goes with content. Be fresh, engaging and useful.
  7. Poor Legibility
    Bad choice of graphics and/or colors. I see this a lot. If people can’t read your content easily, why would they stay?
  8. Lack of Frequency
    If your website doesn’t have fresh, new content than most people will view it as ‘dead.’ And people don’t stick around to read dead websites. They have too many other sites they can look at. Update and publish new content as often as you can. And your website doesn’t allow that, then have one designed that does.

[Read more...]

5 Marketing Mistakes Life Coaches Make & How to Fix Them

Marketing Mistakes Life CoachesYou’re probably making the same marketing mistakes life coaches everywhere are making.

Remember when you completed your coaching certification? You were so excited to get out there and coach people. You became a coach to help people, to make a difference in their lives and help them make change where they felt stuck.

Fast forward to where you are now and you feel more like you’re lost at sea than anything else. You’ve done everything they told you after completing your coaching program. You got your website, wrote some pages, figured out your packages and prices. But there’s just a trickle of clients. What gives?

Well, I want to tell you that it’s not your fault. If you didn’t know about marketing and sales before you started your coaching program it’s pretty unlikely you learned it during the program. And that’s just because marketing wasn’t a part of your coaching program. It isn’t with most. And so you make the same marketing mistakes life coaches are making all over the web.

[Read more...]

Simple WordPress Beginner Introduction

Simple WordPress Beginner IntroductionA few years ago I created a YouTube video that was meant as a simple WordPress beginner introduction.

Have you ever wanted to see how easy WordPress is to use?

As a coach, holistic healer or really any type of service professional you want to have control over your content on your website. WordPress gives you that control without a whole bunch of techie stuff in the way.

Over my many years of of coaching and teaching my website clients I’ve found a lot of them get stuck in overwhelm, and even fear, when it comes to the web. And this is certainly true when we start talking about them editing their content on their website.

Yet, I’ve found that with a simple WordPress beginner introduction I can illustrate how simple and easy editing their own website is.

[Read more...]