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4 Simple Steps to Create Headlines People Will Read

Headlines People Will ReadHow do you write headlines people will read?

Whether you’re writing blog posts, titles for your website pages or sales headlines for your landing page, you want to write headlines people will read. The reason should be simple – if your headlines don’t connect with them, they won’t ready the rest of your copy.

Well, my friends over at QuickSprout created an excellent infographic to help you create headlines people will read. Think of this as your formula for writing great headlines. [Read more…]

Do You Charge What You’re Worth?

charge what you're worthCharging what you’re worth can be a challenging thing.

But does that mean you shouldn’t charge what you’re worth?

This morning I had a conversation with a good friend who’s a life coach. I know him and his work very well and I’ve given him a lot of advice over the years. His business is successful – he’s nearly full with clients every month. Yet, he struggles to get his head above water financially.

Now knowing his work I know that he’s grossly under charging for his coaching. Yet he’s torn about raising his prices. On the one hand, he sees similar coaches charging three and four times his rates. On the other hand, he’s afraid that charging what he’s worth will make it difficult to get clients.

Sound familiar?

[Read more…]

Do You Do What You Do Because You Love What You Do?

love-what-you-doI feel fortunate. I love what I do. And I get to work with people who love what I can do for them. Do you love what you do?

Loving what I do is literally the cornerstone of my business. I can’t do it any other way. In times that I’ve tried to work in promising ventures that I don’t love I find my heart isn’t in it. When my heart’s not in it then I’m not going to do it well and my promising venture becomes a dud. If I’m not in love with what I do I can’t do it well.

Dawud, what do you mean by ‘love?’

[Read more…]

Website Owners: What’s Your Quiet Desperation?

henry-david-thoreauIn Walden, Thoreau famously wrote:

“The mass of men lead lives of quiet desperation. What is called resignation is confirmed desperation. From the desperate city you go into the desperate country, and have to console yourself with the bravery of minks and muskrats. A stereotyped but unconscious despair is concealed even under what are called the games and amusements of mankind. There is no play in them, for this comes after work. But it is a characteristic of wisdom not to do desperate things.”

I recently reread Walden. And since I’m so often thinking about websites and online marketing I couldn’t help but reframe the wisdom from some of his famous quotes to apply to doing business online today.

The truth is, most website owners are leading online lives of quiet desperation. They go from program to program to either console the uncertainty they have in their business or the doubt they have in themselves. Can you relate?

[Read more…]

5 Reasons You Have a Failing Online Business

failing online businessAs a coach or healer it’s very easy to have a failing online business.

Most of the people I work with have huge hearts. They want to make a difference in the world. And they want to help people have better lives. They spend their days reading and learning as much as they can. They attend gobs of events, webinars or teleclasses to learn great information or tools to share with their clients.

Yet I see coaches and healers struggling all the time. They don’t have enough clients and they don’t always know what to do about it. And if they do know what to do they can’t seem to do it consistently enough leading to their failing online business.

Sound familiar? [Read more…]

What Your Website Says About You!

what your website says about youWhat would your visitors say your website says about you?

As you know, your website is the gateway to millions of people having access to you and your services. If used effectively, your website becomes an amazing tool for connecting with people who will become your client.

Every day people are visiting your website. And whether you like it or not, they’re judging you by what your website looks like, how well it’s organized and how useful your content is to them. Without ever talking with you people will use your website to decide if your worth contacting.

So what does your website say about you…and about your business?

Most often what you think people see on your website is actually quite different from their experience. You want them to see compassion, for instance, when they see clutter, disorganization or careless design. Far more often than not your out-dated or poorly put together website will cause people to leave – even if you’re content is good. [Read more…]