First off, I love Christine Kane - the person and the musician. Though, truthfully, they really seem to be one and the same.

Anyhow, I find Christine’s music full of witty lyrics (free song download) and tons of emotion - like she’s singing from her soul. I’ve only seen her play live twice - once on a rocking boat. And each time at least one of her songs has brought tears to my eyes (no kidding). Spending time with her it’s obvious she’s found an inner peace and a grounded depth that gushes through her personality.

Yeah, I could go on. But let’s leave it at - she’s quite a lovely person and an excellent singer/songwriter. If she’s playing near you, it’s worth a evening to see her play.

Beyond Christine’s music, however, you’ll find a savvy and knowledgeable a niche marketer. She’s learned over the years that she can serve an audience’s needs while maintaining a music career. And like any niche marketer, she’s had to learn how to position herself correctly to reach a market who’s interested in her. In other words, she makes is more possible for people who like her type of music to find her.

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SOBCon08 - Biz School for Bloggers… A report, part 2

Amazing that it took a whole blog post to cover the first day of SOBCon08, but it did. Friday was great. The boat ride stellar. And the conversation even better.

Seeing Lorelle first thing Saturday morning started the day off right. Got a chance to speak with Easton Ellsworth a bit, catching up on family and the like. Truth is I talk to Easton almost weekly. I did get to have breakfast with David Dalka and Phil Gerbyshak. We mostly talked shop - not blogging shop, but business shop - niche marketing and expert positioning. In other words, what problems do you solve for whom.

Business School was the theme of SOBCon08. The idea was born from watching lots of bloggers getting traffic and tons of comments, but making no money. This year’s SOBCon was going to bring business people and bloggers together so that business owners could learn about communities and using social media while bloggers could learn solid business practices.

Anita Bruzzese of 45Things kicked off the morning. She gave a great talk about managing your online reputation. Her advice: Remember “whatever you write has your name on it and you must be willing to stand behind it.” Her talk sparked a great conversation afterward that I was really getting in to. If only more time.

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Are you coming to SOBCon08?

I’ve been set on coming ever since I left Chicago last May. The event in 2007 was great. Lots of great people. Lots of great information. And, of course, lots of of great conversation. But what would I expect from an event that was partially the brainchild of Liz Strauss, Miss Conversation herself (now, that’s my opinion and she would probably deny it even though it’s the truth)?

That’s why I was so excited last fall when Liz and Terry Starbucker started planning for SOBCon08. This year’s theme - Biz School for Blogging. Notice the title closely. It’s not blogging for businesses. Rather, it’s business school for blogging. In other words, bringing sound business principles into the blogosphere.

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Yeah, it’s possible. You really can break the internet. Want to find out how, just watch this simple 30 second clip below and you, too, and break the internet.

Go ahead, try it. See what happens.

Pretty funny, huh?

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You know I love word of mouth marketing. I find it to be one of the purest, simplest and most rewarding ways of getting my business known.

But did you know that word of mouth marketing can be illegal?

According to Andy Sernovitz there’s a new bill (pdf) being introduced in the U.K. which will make some marketing practices illegal. The bill is meant to stop false and misleading marketing practices. Of course, word of mouth marketing could easily fit into that category if marketers were deceptive about their campaigns.

So what makes word of mouth marketing illegal?

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Speaking of bugs…who’s that guy up there in the corner? Well, that’s me, of course. You finally get to see what I look like (without having to dig around my bio page).

Well, I’m back. Yeah, I know it’s been a while. But I’ve been pretty hard at work.

You’ll also notice that in my month-long absence, I’ve managed to complete a new design of my blog. My goal was to clear out the clutter so the good stuff would be easier to find.

And while I don’t see this layout as being complete, I felt it was close enough to launch it tonight. What I’d love is your feedback. What do you like and don’t like. What works, what doesn’t. And please, if you run into any bugs, let me know. If you could list the browser and operating system you’re using that would be most helpful.

I’m really excited about the layout changes. I’ve got lots of plans for the coming year - including podcasts and video casts. I’m also working on a customized homepage layout - which I’m in no rush to put up.

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I’m sure you’ve seen Apple’s new hyper-thin laptop the MacBook Air - touted the world’s thinnest notebook. It’s so thin it can fit in a manilla envelope. If you haven’t seen the 30 second TV spot yet, check this out…

Now that you have the background of the original, watch this great parody.

Yes, I’m a Mac user and a huge fan (though I don’t consider myself one of the cult). And yes, I’m planning to get a MacBook Air very soon.