dmiracle » How to Blog

What Benjamin Franklin Knew About Social Media

Dawud Miracle — Mon, 04 Feb 2008 16:33:07 +0000

Benjamin Franklin was a blogger – without a doubt.

He may not have had a computer to share his thoughts, nor the internet to spread them. But he did have a printing press where he printed regular installments of Poor Richard’s Almanack.

Ben Franklin was known to have a sharp and witty mind and a love of things social. He loved to share his thoughts on any number of subjects. He loved to stir the pot…and he loved debate.

Think of any bloggers like that?

So Ben Franklin was a blogger before there was blogging. But don’t just take my word for it. All the evidence can be found in his own words:

“Be civil to all; sociable to many; familiar with few; friend to one; enemy to none.”

Isn’t that how blogging works? You want to be an open door to all, have conversations with those who engage you in the comment box, and become familiar with people who are interested in building relationships. Further, you’ll find a small group who will become like friends. And for all, let none become your enemy. Sound advice for any blogger.

And while Ben Franklin was a bit of hot-headed and stubborn in his time, he nonetheless offers great advice on dealing with the negativity we social media-types sometimes face:

“Any fool can criticize, condemn, and complain and most fools do.â€

“He that blows the coals in quarrels that he has nothing to do with, has no right to complain if the sparks fly in his face.”

“He that would live in peace and at ease, must not speak all he knows nor judge all he sees.”

He was a staunch proponent of finding what was interesting to himself and others and adding what was valuable to your reader’s lives:

“If you would not be forgotten as soon as you are dead and rotten, either write something worth reading or do things worth the writing.”

And he knew so well that people couldn’t be convinced of anything unless they cared.

“If you would persuade, you must appeal to interest rather than intellect.“

What’s more, he knew that people did not want to be lectured too. Rather, they need to be engaged and included in the conversation:

â€œTell me and I forget. Teach me and I remember. Involve me and I learn.â€

Ben Franklin clearly understood that writing a solid, interesting blog post took research:

â€œAn investment in knowledge always pays the best interest.â€

…and required time and effort:

“He that can have patience can have what he will.”

“Energy and persistence conquer all things.”

…and that that hard work would eventually pay off:

“Employ thy time well, if thou meanest to get leisure.”

He even had advice for probloggers and those who wish to make money from their blogs; offering sound advice for remaining in balance between making money and keeping readers:

“He that is of the opinion money will do everything may well be suspected of doing everything for money.”

Overall, what Ben Franklin reminds us is that if we have something to share…some perspective that’s uniquely ours to share with the world – do it! And don’t let your fears get in the way:

“Hide not your talents, they for use were made. What’s a sun-dial in the shade?”

But perhaps the best advice of all is the advice that Mr. Franklin offered us for living our lives:

“Dost thou love life? Then do not squander time, for that’s the stuff life is made of.”

Do any of Ben Franklin’s thoughts touch a chord in you about your blogging? How? And how could his advice change the way you look at social media?

RSS For Everyday People

Dawud Miracle — Sun, 13 Jan 2008 06:46:39 +0000

No hiding – I’m a huge fan of RSS.

The only problem I see with RSS right now is that not enough people know what it is and how to use it. What’s worse is so many don’t know why they should be using it.

So I’m always looking for simple explanations and tutorials that can help spread the message of RSS.

Just yesterday I found this short video on YouTube put up by the guys from Sketch Basement. While it’s no where near as entertaining or interesting as the widely spread Common Craft video that went around last year, it’s still a nice tutorial for anyone who wants to begin using RSS. Take a peak (4 mins long):

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I’d love to know what blog posts, videos, manuals, free ebooks, and audio programs you’ve seen that help explain RSS. Send it forward and I’ll take a look.

And I’d love to know how RSS has changed your business…and your experience of the web.

Ooh, wait a minute. I just found this video. More interesting than the one above. And definitely useful for people who don’t know what RSS is. Thanks to MarketingProfs.

As you can see, I love RSS. So I’m still wanting to hear how RSS has changed the way you’re using the web, how it’s changed your business and what materials you’ve found.

Great Resources For New Bloggers

Dawud Miracle — Fri, 07 Dec 2007 15:00:34 +0000

I’ll be the first to admit it…I love blogging. It’s done nothing less than enhance the way I do business; opening relationships and opportunities that just weren’t available before I started blogging.

So I’m a huge advocate for people who want to begin blogging. As a matter of fact, while I still design and build websites (and blogs), I’m doing far more coaching and consulting with people who want to use their blog to increase their reach and grow their business.

One thing I’m constantly doing is suggesting blogs that new bloggers can read to learn more about blogging. And it’s been my intention for quite some time to create a list of blogs as a resource for new bloggers. These would be blogs and bloggers who I hold in high regard and who I, myself, continue to learn from.

But it looks like my colleague Drew McClellan beat me to the punch. He’s just released his New Blogger’s Toolbox. The Toolbox is a listing of bloggers who many of us consider great resources for learning the art of blogging. And since his list is pretty much the same as the one I’d put together, I thought I’d simply recreate here for you and all the people I speak with about blogging.

Drew also divided his list into useful categories. So here you go:

Chock Full of Practical Tips

Living Lab on Writing Compelling Blog Posts

How to Build Community

Teach Marketing Tools

Welcome Wagons for Newbies

Contributors to Drew’s Toolbox:

Thanks Drew, for putting this list together and making it available to all of us. You know, if you combine this list with my Ultimate WordPress Resource Guide, you’ve got just about everything you need to be a successful blogger.

And, if you have a blog that you think should be included that isn’t, please let me know in the comment box so I can add them and pass them on to Drew.

Also, in the future I’ll be sending lots of people to this page as a resource. So if you have comments on how any of these bloggers have helped you, please include it below…and know you’re helping someone who is learning how to blog.

(note: image Confused from An’veula on Flickr)

How to Find Great Content for Your Business Website

Dawud Miracle — Wed, 25 Jul 2007 11:21:44 +0000

So what’s the secret to blogging success?

Yesterday Muhammad at Pronet Advertising wrote the 4 steps to success. His 4 steps are clear, good advice and probably similar to what you’ve seen before:

Step 1: Good Content

Step 2: Unique, Hosted Domain

Step 3: Be Social

Step 4: Invest Time, Be Patient

The interesting thing that was said, however, came in the comment box when someone asked Muhammad, “I know that good content is the key but where I find GOOD content? Is there anything that you can recommend?”

Ralph had a good answer that, “Good content is not for sale…. supplementary content is for sale….”

This got me thinking. So, of course, I joined the conversation with:

“Good content – especially compelling, interesting content – comes from inside you. Find what you love, what you’re passionate about, and write on that topic – even if it’s different than what you’re focused on now.”

What do you think? Can we buy good content? Or is it something that’s created by each blogger themselves?

Let’s talk about it in the comment box.

Lorelle VanFossen Has Made Every Blogging Mistake

Dawud Miracle — Thu, 28 Jun 2007 00:08:58 +0000

If you use WordPress you likely know who Lorelle VanFossen is. If you don’t know who she is yet, don’t worry…you will soon.

Lorelle VanFossen, of course, writes Lorelle on WordPress (RSS) – one of the best resources for anything relating to WordPress. Need a plugin? Lorelle’s likely written about it. Need to solve a problem? Lorelle may have covered it. Want the latest news? Lorelle’s the one. She even sums it all up with her WordPress Wednesday column on Blog Hearld (RSS).

Lorelle’s done it all. Including make every blogging mistake possible. At least that’s what she said in her interview with Daniel Scocco from Daily Blog Tips (RSS).

Daniel: What is the biggest blogging mistake you did?

Lorelle: Oh, honey, Iâ€™ve done them all. Iâ€™ve been doing this so long, Iâ€™ve done all the big mistakes. When I read through blog posts listing their blogging mistakes, I think, â€œYep, did that one in 2001. Oh, that one, I did it big in 1998. Been there, done that in 2004. Wonâ€™t repeat that mistake of 1997.â€

Is there just one big mistake? Nope. There are only big lessons that come from every mistake along the blogging path. I tend to focus on the lessons learned and not the screw-ups.

Lessons…that’s the perspective I love about Lorelle. Having spent some time with her at SOBCon07 back in May, it was easy to fall in love with her. She’s real, she’s honest and she doesn’t judge. And just like me, she has her opinions…

Daniel: How long should a blogger wait to monetize the blog?

Lorelle: I do not think bloggers should monetize their blogs. I think that people who want to get into the business of blogging must make a business plan on how they will use blogging for their business or as their business, thus creating a plan for monetizing their blogs.

But general bloggers? Why should your hobby make money? If you want to work your way towards professional blogging, then blog for a year or two to get a feel for blogging and make your business plan. Then move towards being a professional blogger.

I couldn’t agree more. Too many bloggers are watching what the business bloggers are doing and think about the “easy money” they could be making off their blogs. But it’s not easy money. It’s hard work.

But so is blogging in general. Some days it’s easy, some it’s hard. Everyday it’s effort. That’s why many blogs aren’t successful.
And that’s what I love about Lorelle, she tells it like it is. She doesn’t sugar coat it. She’s honest about the ups and downs. That why I recommend that everyone read her new book, Blogging Tips, What Bloggers Wonâ€™t Tell You About Blogging.

I’ve read it three times cover to cover and it’s full of great advice. It’s literally the first blogging book I’ve read that’s really about blogging. Most blog books spend way too much time covering blog platforms or why to blog. Authors sometimes spend 1/2 to 3/4 of a book getting to the meat.

Blogging Tips is different in that Lorelle assumes you’ll get that type of information elsewhere. Instead, she gets right into meat. I highly recommend her book (and I’m not getting an affiliate kickback to say that).

I also really enjoyed Adii’s interview with Lorelle where they talk a bit more WordPress.

You know, it’s also kind of challenging to find photos of Lorelle. I snagged one with her and David Dalka (he’s on the right, I’m on the left and Lorelle is between us) when we were at SOBCon.

5 Ways Not To Make The Biggest Mistake In Your Blogging Relationships

Dawud Miracle — Fri, 22 Jun 2007 15:06:13 +0000

Are you blogging to build relationships? I sure am. And so are many other bloggers.

Sure, if we’re blogging, we probably like to write. We also probably enjoy playing on the internet to some degree. And for many of us, we’ve got businesses to promote. Yet the reason many of us blog is to create conversations. And those conversations lead to relationships with people from all over the world.

Just imagine how disappointing it’d be to have your posts generate conversations that lead bloggers to contact you only to have you drop the ball by not responding. This is like inviting someone to a lunch where you spend the whole time talking to someone else on your cell phone. Not the way to build a relationship.

Bloggers want to reach out. They want to get a viceral feeling for who you are. Doing so takes a little courage on their part. And not following through sends the message that you just don’t care.

So, here are five quick-and-easy ways to be sure you don’t make the biggest mistake in your blogging relationships:

Reply Immediately by Email
Sending a two sentence email right away that thanks them for contact you is can send more of a positive message than a well crafted longer message two days later. The immediate response makes the other person feel like they’re important to you.
Send an Instant Message
If they publish their IM Screen Name, use it to contact them as soon as you can. Sometimes this can lead to a brief virtual conversation that can be picked up later.
Set an Appointment
Even if you’re busy, take a few moments and respond to their message by inviting a time to talk later. Scheduling an appointment time for a brief (or lenghthy) conversation can be an effective way to meet them without stopping your current work flow.
Call Them Out of the Blue
If you have the time, respond with a phone call instead of an email. This can create quite the impression. I once had a well-known blogger send me an email saying that she was going to phone me at ’1 pm today.’ She did and we had a great talk.
Be Honest About How Busy You Are
If you’re really busy and can’t get a bit of time away, let them know. People understand. A polite message letting them know that you’d love to meet them soon, but you’re currently under a deadline crunch can easily get the point across without seeming like a blow-off.

If you’re blogging to build relationships be sure to respond to people who contact you. Not doing so will send the wrong message.

Have you made the biggest mistake in your blogging relationships? How have you made up for it? What do you do to not make the biggest mistake?

There are, of course, plenty of other mistakes you can make with your blog. Here’s a few other posts where people have offered up the wisdom of their own experiences…

Find Out If You Should Be Blogging Your Business

Dawud Miracle — Tue, 19 Jun 2007 12:47:23 +0000

Mike Sansone of Converstations has posted a simple seven question test that can help you decide if you’re ready for a business blog.

The test takes about two minutes. You calculate your score at the end. Mike then gives you three categories of blogging readiness based on how you answer the questions.

If you’re uncertain about whether you’re ready to blog about your business or not, this quick test can help.

And if you want to talk about it more, give me a call (734/475-4387) for a free 25-minute phone consultation. We can discuss your circumstance and I can help you decide on the best strategy for moving forward.

More Than 10 Ways You Can Waste Time Blogging

Dawud Miracle — Sat, 19 May 2007 15:54:19 +0000

My friend Easton Ellsworth posted a neat article yesterday…When Is Blogging A Waste of Time? 10 Nasty Examples.

When you publish a blog post that provides little or no value to your target audience.

When your blog has no clear target audience.

When you are only pretending to be “blogging” (you’re reading, you’re looking at email, you’re surfing YouTube, etc.).

When you should be talking to individuals by phone or email or in person instead of producing blog content.

When your blog posts are not indexed in major Web search engines and blog search engines.

When you are mean.

When you plagiarize.

When you merely echo, rather than respond originally.

When you overedit before publishing.

When you blog before you think

Easton gets us off to a good start. I can certainly relate to #1 (I used to do that), #3 (I can get distracted looking for references), #9 (sometimes).

Here’s what a few others are saying…

What are some other ways that I/we waste time blogging? Repeat after me…Blogging is a waste of time…

When I should be updating my client records (project management software, task lists, accounting)
When I should be troubleshooting and debugging code
When I should organizing my files
When I should be cleaning my desktop – real and virtual
When I spend too much time thinking about the post I want to write
When I try to be perfect
When I get too interested in my traffic stats
When I do any kind of meme-linking that doesn’t add content value to my readers
When I don’t answer my comments (luckily, I’m doing okay on this one)
When I speaking to myself and not my readers
When I should be doing my taxes (happened this year)
When I should be with my family (does happen from time to time, though not often)

So there a bunch more to consider. How do you waste time blogging? Is it on these lists? Or do you have your own, special formula for wsating time blogging?

Small Business Productivity: How to Read News Fast

Dawud Miracle — Thu, 17 May 2007 13:44:15 +0000

This morning I Steve Rubel had a video interview that Tim Ferriss did with Robert Scoble. Tim, of course, is the author of the very interesting book, The 4 Hour Workweek. Still haven’t read it. It’s buried under the stack of books I’ve yet to get too.

Anyhow, Tim interviewed Scoble on how he effectively uses his feed reader to read more than 600 feeds…daily. Yes, daily and sometimes twice per day.

What’s interesting is that Scoble mostly reads smaller, niche blogs instead of the higher traffic ones like Digg or Techmeme. Scoble mentions in the interview that he is mostly looking for blog posts stories he can share with his readers. He also makes it clear that it’s about conversation and relationship for him by saying:

“…for me it’s relationship work. I want to keep in touch with what Phil Wembly is doing or thinking or seeing. Therefore when I meet him at a conference next week I’ll have something to talk with him about. …That’s one reason I’m reading so many feeds. …And you can’t get that from reading Techmeme. Techmeme’s another good way to filter a thousand good blogs down to twenty good ones. But you miss the small stuff; people’s birthday and their kids and stuff like that.

Take a look at the video. It’s about 11 minutes and definitely worth the watch. Find out what feed reader people think is best. And read what Scoble feels is an RSS mistake many people make.

How many feeds do you read? How do you manage them? And what reader are you using? And Why?

Whatâ€™s your SOBCon oneliner?

Dawud Miracle — Fri, 04 May 2007 12:01:24 +0000

SOBCon07 is only one week away. Who’s coming? Are you?

The Idea Dude started a neat little idea (I guess that’s why he’s called The Idea Dude). He asked, What’s you SOBCon oneliner? Liz followed up with hers. Now it’s our turn. Me first…

One person, you
One thought, friends
One action, smile (okay, I have to have two – a hug)
One question… isn’t this great?
One event, SOBCon07

So are you coming? How can you not with this line up of conversation starters?

Can’t wait to meet you. So, to everyone coming…what’s your SOBCon oneliner?

Sandra Renshaw : Brad Shorr : Timothy Johnson : Tammy Lenski : John Yedinak : Joe Hauckes : Tim Draayer : Jeremy Geelan : Carolyn Manning : Sheila Scarborough : Steve Farber : Dawud Miracle : Doug Mitchell : Jeff O’Hara : Dave Schoof : Jamy Shiels : Adam Steen : Hannah Steen : Chris Thilk : Barry Zweibel : Eric Bingen : Ellen Moore : Cord Silverstein : Jean-Patrick Smith : James Walton : Sharan Tash : Vernon Lun : Tony Lee : Paul Mangalik : Scott Desgrosseilliers : Mark Murrell : Muhammed Saleem : Kammie Kobyleski : Easton Ellsworth : Mark Goodyear : Ann Michael : Kent Blumberg : Ashley Cecil : Robert Hruzek : Sabu N G : Mazur Krystyna : Lisa Gates : Franke James : Chris Brown : Troy Worman : Karen Putz : Chelsea Vincent : Jesse Petersen : Terry Mapes : Andy Brudtkuhl : Premchand Kallan : Lucia Mancuso : Peter Flaschner : Derrick Sorles : Michael Snell : Ella Wilson : Mike Rohde : Ayush Agarwal : Thomas Clifford : Rajesh Srivastava : Claire Celsi : Jason Alba : Cristiana Passinato : Sean R. : Alex Shalman : Lorelle VanFossen : Adam Kayce : you