From the BlogContact Me Now

Why Your Marketing May Not Be The Reason You're Not Getting More Clients

marketing-and-selling-work-togetherMost of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new clients.

Marketing your business is a really good idea, don’t get me wrong. However you choose to do it, marketing is a vital part of your business. As a matter of fact, marketing your services is something I teach my clients to do more effectively every day.

Yet I find that there’s a hole in the thinking that “all you need to do is effectively market your business.”

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4 Step Economic Stimulus Plan for Life Coaches (& Other Small Businesses)

So there’s more talk of economic stimulus for our sluggish U.S. economy. If this is going to be like the previous stimulus then we can guess it’s not going to be much of a help, right?

As a Life Coach, a Business Coach, or a Holistic Healer you probably have been feeling the affects of the slow economy in the U.S. (and globally) since way back in 2008. Hopefully you’ve found a way to kick-start your life coaching practice and climb out of your own sluggish economy.

But maybe not. I’ve spoken and worked with dozens of Life Coaches and Business Coaches the past few years who are struggling to find clients. They’ve seen a downturn in their business just like the one we’re seeing in whole economy. [Read more...]

In Troubled Economic Times, Be Smart & Be Bold

Let’s face it, our economy here in the U.S. is in trouble. As a nation, and as individuals, we’ve out-spent our means and overextended our lives while saving less than ever before in history. And after decades of being inflated, it appears our economy is entering a readjustment period. This isn’t, necessarily, a bad thing. Yes, people will lose jobs, companies will go under and house will foreclose.

Yet if you run a small, independent business, the economy has far less impact on your business than you think. So you’re likely not facing the doomsday that’s being talked about with every newscast and editorial.

Unless you believe you are. But remember, as a service provider, you have much more opportunity in these times than corporations do.

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How Do You Measure Success…and Why You Should

measure your business success

How do you define success in your business? It’s a question I ask every client – and most of the prospects I ever speak with.

The interesting thing for me is how often the people I speak with don’t have a specific answer. Sure, we can come up with just about anything on the fly. Yet it’s not difficult to tell the difference between established, well-thought-through business goals and those that we sort of find when we need to talk about such things.

Having a way to measure the success of your business, however, is one of the most vital parts of running a business.

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Without a Community, Your Website is Useless

Imagine if you developed subdivisions and built houses for a living. What would it be like if you built a bunch of beautiful homes complete with garages and drives, but didn’t  build the streets that connect them? How could you possibly sell all your homes and develop a thriving community if people couldn’t get in and out of their homes?

Sounds sort of crazy, huh? No one in their right mind would ever conceive building a neighborhood or developing a community that wasn’t linked with ways to get in and out. In essence, without houses being connected by sidewalks and streets, there would be no community all – just a bunch of unreachable, free-standing (and empty) homes.

Well, if your website isn’t developing a community around it, then you’re not thinking too differently than the subdivision developer who doesn’t build streets. And if you’re not building community around your website, then it’s likely your business is suffering online.

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The Absolute, #1 Reason Small Business Owners Should Be Blogging

Poke around the web and you’ll find numerous opinions on why, as a small business owner, you should be blogging.

Some say you should blog to increase your reach. Blogs can certainly help you reach a larger audience faster, and often cheaper, than your usual website. Toss in social media and you can gain a large following quickly. So it’s gotta be reach, right?

It could be. But increasing the reach of your website doesn’t mean you’ll land more clients or get more customers. The blogosphere is full of bloggers who have tons of traffic and are making pennies.

Another oft-quoted reason for blogging is search engine optimization. And it’s true, there are some pretty major SEO benefits to blogging. Blog posts tend to be more keyword centric since often they’re on a specific topic. Then there’s the backlinking opportunities that can come with a well-written blog post. So it’s gotta be the SEO factor, doesn’t it?

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