Most of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new clients.
Marketing your business is a really good idea, don’t get me wrong. However you choose to do it, marketing is a vital part of your business. As a matter of fact, marketing your services is something I teach my clients to do more effectively every day.
Yet I find that there’s a hole in the thinking that “all you need to do is effectively market your business.”