What does it take to have a successful blog for your business?

Denise Wakeman of Blog Squad fame asked that question of Chris Garrett. The conversation that grew created a bed of blogging tips. Watching the interview (5 1/2 minutes) Chris makes it pretty clear that a successful blog, like a successful business, is built on planning, focus, clarity and knowing your audience.

Whenever a client or prospective client ever asks me about marketing, I always begin my answer by finding out what they’re clear (and unclear) about in their business. I’ve learned the hard way of the years that you can only market, hence you can only sell, that which you’re clear about. And the greatest clarity I’ve found has come through understanding what problems my prospective clients face.

From the interview…

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You already know my experiences at SOBCon08 – at least those I could get down in a reasonable amount of time.

But aren’t you curious what others have been saying about it?

Well, I’ve done my best to compile all the posts I could find about the event. While extensive, this is likely not a complete listing. So if you have a post you’d like to add, please do so in the comment box and I’ll add it to the post below.

Did I read them all…no. But I did read most of them and commented on those I had something to add too. What always intrigues me most is that people often report more about their time getting to know someone then then they do the event content. Is there a little business secret tied up there? What do you think?

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SOBCon08 – Biz School for Bloggers… A report, part 2

Amazing that it took a whole blog post to cover the first day of SOBCon08, but it did. Friday was great. The boat ride stellar. And the conversation even better.

Seeing Lorelle first thing Saturday morning started the day off right. Got a chance to speak with Easton Ellsworth a bit, catching up on family and the like. Truth is I talk to Easton almost weekly. I did get to have breakfast with David Dalka and Phil Gerbyshak. We mostly talked shop – not blogging shop, but business shop – niche marketing and expert positioning. In other words, what problems do you solve for whom.

Business School was the theme of SOBCon08. The idea was born from watching lots of bloggers getting traffic and tons of comments, but making no money. This year’s SOBCon was going to bring business people and bloggers together so that business owners could learn about communities and using social media while bloggers could learn solid business practices.

Anita Bruzzese of 45Things kicked off the morning. She gave a great talk about managing your online reputation. Her advice: Remember “whatever you write has your name on it and you must be willing to stand behind it.” Her talk sparked a great conversation afterward that I was really getting in to. If only more time.

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What does it take to be successful in business?

I’m guessing you can begin listing a dozen things right off the top of your head. I know I can – clear vision, business plan, marketing plan, metrics, proper positioning in a highly refined niche market, branding, marketing message, growth strategies, solid business structure, etc. The list just goes on and on.

But one thing is missing from my list – and maybe yours. Rocky Balboa knows what it is. It’s what made him successful as a boxer – and yes, I know he’s a fictional character. That one thing…perseverance – steadfastness in doing something despite difficulty or delay in achieving success.

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I have a friend who’s been self-employed in one way or another for more than ten years. She’s brilliant, caring and a really good communicator. Anyone who works with her immediately sees her huge range of gifts.

But this friend of mine – whose name I’m not going to mention – hasn’t made much of her business. Well, I should say businesses.

You see over the past twelve years or so she’s had, maybe, eight businesses. All have focused on providing some array of services based on her varied background. Each one has taken a somewhat unique approach to helping people overcome various problems in their lives. And each one could have probably been quite successful.

But here she sits, more than a decade later, struggling to make ends meat. She keeps wondering how she’s not successful when she has all these great ideas of how to help people and make money doing it. Yet she never sticks long enough in one business concept to see it become successful for her.

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If you’re an educator, coach, consultant or advisor you usually want one main thing for your clients – that they use your advice.

That only makes sense, right? They’re paying you fees, sometimes large fees, to help them either change something or accomplish something that they just can’t manage on their own. It doesn’t matter whether you’re hired to give advice, as a consultant might do, or be more hands-on in helping with change as a coach might – the desired outcome is still the same.

This sometimes leads to pressure to help our clients get results. A little pressure on the client to change is good. After all, change is seldom easy and often requires a little push to get started (okay, and sometimes a big push).

Yet any good coach or consultant knows that we have to manage our clients and how they progress with a bit of skill. Sometimes we can put it all out there and people get it. Other times we have to pull back a bit and offer change in small steps. So we give each client what they can handle in the way they can implement it best. As I’ve seen it, this is the art to being an effective coach or consultant – and even to being an effective teacher, parent, spouse, or friend really.

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Get a vast amount of search engine optimization tips right from the source.

DazzlinDonna over at SEO Scoop has done us all a great service. She’s posted hundreds of SEO interviews with some of the top SEO bloggers, consultants and experts on the web.

What’s really cool is she continues to update the list. As of Feb 10th, she has 265 interviews listed with the likes of:

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