Comments on: Why Email Marketing IS Interruption Marketing

By: Maja

Maja — Wed, 27 Jul 2011 12:54:37 +0000

“Interruption marketing being any tactic used to advertise that requires interrupting your life to get your attention” – That the formula!
You send e-mail with purpose to get attention! So you like or dislike we live in a word with a lot of interference. Fist thing in the morning is – checking your email box and coffee. Our life is changing in advertising. EXP: One year old child knows what is modern to wear.

By: carlo

carlo — Wed, 06 Apr 2011 13:12:14 +0000

I like that my favorite companies send me email. For example my favorite club send me promotion. I have the subscription to al least 30 art galleries that notice me when there’s a new show. Email marketing is still the best way to increase the revenue of your loyal customers

By: Email Marketing Australia

Email Marketing Australia — Tue, 18 Jan 2011 05:32:02 +0000

We are finding that the demand for Email Marketing is still increasing as if used properly is still a very effective marketing tool. Good article Dawud

By: Marquis Mckendall

Marquis Mckendall — Fri, 31 Dec 2010 00:45:50 +0000

What a coincidence! I was just searching for something like this a while ago. It’s hilarious how you always find what you are looking for when you quit looking. In any case, you didn’t have to post this but did it generously anyway so thanks! I will have my wife read this and possibly comment when I get home. Have a great evening!

By: Nadine

Nadine — Sun, 19 Dec 2010 20:47:15 +0000

Well, to some people it is interrupting marketing. But for those who just ignore spam mails, its not a problem to them at all. Nothing gets interrupted. Great article btw !

By: Private Yacht Charter Turkey

Private Yacht Charter Turkey — Wed, 01 Dec 2010 08:10:50 +0000

Email marketing done right is not interruptive, as all parties voluntarily sign up and WANT to receive the emails.

By: Rent A Car Marmaris

Rent A Car Marmaris — Sat, 13 Nov 2010 09:56:52 +0000

In my opinion, permission marketing is interruption marketing and thatâ€™s will bring best results too but when its come to spam its totally interruption.

By: g2 sweeper

g2 sweeper — Sun, 07 Nov 2010 09:11:07 +0000

@Email Campaign Design – Your comment from the 20th of July above… Where’d you get the $46 return on every $1 spent statistic from? I’d be really interested in reading that article…

Regardless… There’s no doubting that e-mail marketing is the present as well as the future, whether you want to call it “interruption marketing” or not.

By: building a new home

building a new home — Wed, 03 Nov 2010 21:00:35 +0000

Thought provoking post. I believe it is interruption marketing, but interruption with permission, which is okay.

If you’re providing useful content the recipient will always be happy to receive it even though you’re interrupting them.

On a different note, email is not dead. Not everyone uses Twitter, Facebook and RSS. Email remains a powerful marketing tool and will remain powerful for sometime to come.

Great post and thanks.

By: Martin D Brooke

Martin D Brooke — Fri, 15 Oct 2010 23:45:13 +0000

Sparked some pretty fierce comments here – i believe email marketing will conitnue to be the glue that holds together all online communication for a long time yet!

Martin
Marketing Manager
Jaymail Email Marketing

By: garage floor covering

garage floor covering — Sun, 10 Oct 2010 00:14:13 +0000

Though many may consider email marketing as not effective anymore, there are others out there that still are able to get their message about their product or services across to many people. As with everything you need to adapt to change. And it is the same with EM. SPAM is a big problem,but if your email marketing can overcome this and satisfy all parties involved.

By: storkclub

storkclub — Tue, 10 Aug 2010 15:58:01 +0000

EMail marketing is alive, it’s one of the popular online jobs.
Like you, I have not read any ezine or any other newsletter since I register to it,ok maybe browse a bit then I send delete it. Sometimes thought it is just too much, once a week email is ok but 2-3 a week is just plain overkill. Which leads them to being sent to the SPAM folder.

By: Pete @ PLR Articles

Pete @ PLR Articles — Sun, 01 Aug 2010 06:29:46 +0000

Hi Dawud, it’s been 2 years since you posted this blog and I was wondering if your opinion had changed at all? Even with Twitter, Facebook and Blogs, I still think email marketing is the number one method to generating significant amounts of money.

Twitter is too brief, if I’m following 100 active tweeters, a marketing message can easily be lost on page 10 of today’s status updates.

Facebook is personal, as much as I would like to market my site and products on Facebook, it’s still too personal. The exception is a Facbeook fan page, but even then your marketing messages can show up on your friends feeds.

Then you have RSS feeds and blogs, but does anyone really read an RSS feed? I subscribed to some and now it’s just so over populated I’ve given up.

Email marketing – if you can get their primary address – still works really well. There are still some marketers like Jonathan Leger and Tony Shepherd whose emails I specifically look out for. Others, like Mike Filsaime I generally ignore because he’s all about sell, sell, sell.

Peter

By: Email campaign Creator

Email campaign Creator — Fri, 30 Jul 2010 13:04:30 +0000

Email Marketing is still alive and according to the most recent global statistics each invested dollar brings $46.

By: SEO Peterborough

SEO Peterborough — Wed, 21 Jul 2010 18:05:23 +0000

Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. Whether your business is found solely online or is a mom-and-pop store whose greatest technology is the thirty-year-old cash register, your business can benefit from email marketing.
I think it would be wrong to call it Interrupt marketing.

By: Email Campaign Design

Email Campaign Design — Tue, 20 Jul 2010 05:20:05 +0000

Email marketing is still standing on its own place and its a part of business marketing and can’t think that it might disturb or interrupt marketing.

By: Email Spam Blacklist

Email Spam Blacklist — Sun, 18 Jul 2010 20:31:11 +0000

This topic was really interesting, I’ve been learning lots of things by just reading your comments folks. For me email marketing is more effective if you will let your mailing list have the option to permit your emails to be receive, on that way it will not look spam at all.

Regards,
Tim

By: measurement converion

measurement converion — Sat, 10 Jul 2010 11:37:36 +0000

so emailing someone about a product is viewed as SPAM? I agree to that. I wish there was a way to elimiate SPAM altogether. What more can we do to fight it?

By: Criminal Justice Degree

Criminal Justice Degree — Tue, 06 Jul 2010 22:38:21 +0000

Monthly email newsletters are one of the minor forms of marketing I use and included at the bottom of the email is the opt-out option. I personally hate spam and I do my best to avoid contributing to it myself. It’s best to be like the magazine that you subscribe to that arrives in the mail with your other important letters. It’s there for when you have the time to sit down with it.

By: Alex

Alex — Sun, 27 Jun 2010 08:06:02 +0000

Dawud! mine and your thoughts overlap . I have seen numerous blogs in which they mention Email Marketing as one of the Traffic gaining strategy but me as a blogger and as an ordinary internet user I feel email marketing is really a bad idea because most of time
1) such email are placed in Spam folder by email providers
2) Users feel disturbed by such junk of emails and try to unsubscribe to them.
I never use this strategy nor will advise to others