Comments on: Two Things Your Small Business Audience Needs

By: Martin Ng

Martin Ng — Thu, 12 Feb 2009 04:12:19 +0000

Great points – that’s one thing public speakers, and all small businesses often forget. Listening is just as important as talking! People like talking about themselves much more than you – if you’ll just be quiet about yourself for a minute, they’ll most likely tell you what you need.

By: alex

alex — Sat, 13 Dec 2008 04:24:53 +0000

Know what your audience wants is very important, I perfer running surveys for my audience.

By: dave

dave — Tue, 22 Jul 2008 13:26:47 +0000

Hi Dawud – I like the second option best
great post thank you!

By: nickbutler

nickbutler — Sun, 20 Jul 2008 18:52:59 +0000

I believed internet is the best way to understand what people wants… but the most people in internet want all for free

By: DaveMurr

DaveMurr — Sat, 19 Jul 2008 16:37:45 +0000

Hi Dawud -

Sorry I haven’t been around much. Been busy

The two most important questions a small business owner can ask.

What if your business is a nonprofit? And your product is your message? Do the same questions apply?

By: Jules

Jules — Fri, 18 Jul 2008 09:41:03 +0000

Hey Jack,
I also started my company at the age of 23. And I am 33 now. I changed some strategys related to my company and I am now (since 2 years!) able to say that I have learnt what my audience wants. A hard way to that point.

By: Jack

Jack — Wed, 16 Jul 2008 13:37:21 +0000

It’s quite easy to say. I started my own company when I was 23. When I was 25 I felt completely bored and needed to change something in my life. It’s not so easy though, especially when you have contracts signed. My advise – start normal job and don’t set your own business unless you’re 30 years old.

By: Free Video Conferencing

Free Video Conferencing — Wed, 16 Jul 2008 07:46:53 +0000

Haha, photos you showed are really catchy. That’s why i enjoy your topic a lot. I read it repeatedly and i found it good. Small business must find unique ways to compete with other large business.

By: Juan

Juan — Tue, 15 Jul 2008 13:00:17 +0000

If I knew what my audience want, I would be a millionair hehe

I just wanted to say that you have written a great article-very, very interesting.

By: Craig Parker

Craig Parker — Tue, 15 Jul 2008 07:14:31 +0000

I think the picture is ace too Olly

Good post Dawud I agree that the “who” is an extremely important part of advertising and one that is easily overlooked in online marketing, especially as online ad campaigns automatically target “everyone”.

I think the online translation of targeting the who is carefully chosing the sites you advertise on, finding niche sites who’s target audience is the same as you.

By: Cath Lawson

Cath Lawson — Mon, 14 Jul 2008 12:02:56 +0000

Hi Dawud – I like the second option best. Sometimes – even when you send out a survey and ask customers what they want – they don’t always tell you – especially when it’s a matter of ticking off a few option boxes.

Lots of my customers replied to a survey saying they’d really prefer to pay by debit or credit card. So I got a machine – and it was hardly used – most of them continued to pay with cash or cheque.

By: Amit cohen

Amit cohen — Sat, 12 Jul 2008 14:59:39 +0000

Reading the first few lines, I thought to my self, Mmm, another philosophy..

But, I must agree with what you saying and I want to take it one step ahead..This leads to CRM. Now days with all the “rush” that manage our life, where people don’t have time for themselves (Not to mention, time for other people) this is exactly the place where customer care is entering and where you turn the odds to your side. That little effort that you do to your clients, That extra tension, or time, or anything you may thing of.. this will bring you enormous results. This is the twin brother of “Knowing what your customers needs”. Service with personal touch.

But, Hey!, don’t get too touchy, coze this may gives you troubles,
If you know what I mean..

Amit Cohen

By: Olly

Olly — Fri, 11 Jul 2008 16:22:21 +0000

Lol, the picture you chose is really great.
I will directly ask what my audience wants-when I have the chance to do this.
Thanks for this article-I laughed a lot !

By: Ramana Rajgopaul

Ramana Rajgopaul — Fri, 11 Jul 2008 11:05:39 +0000

A small business has the unique advantage of having its ears to the ground for first hand information. This unfiltered information is sufficient to stay focused on what you wish to do with your business as long as your aim is to get better, not bigger. The problems start when the business becomes too big for one person to handle without losing that particular personal touch that makes it a constantly improving business.
The only successful solution to this problem has been franchising, provided all the elements of the business has been mechanized to their ultimate detail.