Comments on: Hey Business Owner, Nobody Cares About Your Story

By: valutahandel

valutahandel — Wed, 20 Jan 2010 23:48:03 +0000

This is spot on, thats why if you are trying to sell something you need to know what kind of people you are targeting and then find out what kind of problems they need a solution for.

By: Søgemaskineoptimering

Søgemaskineoptimering — Thu, 22 Oct 2009 12:28:18 +0000

Sure this article covers the average person, but not every person. Without sharing their story, many businesses don’t get my money.

By: Billeder

Billeder — Tue, 11 Aug 2009 14:50:22 +0000

Very good point. But it can be difficult to write a text about the reader. But of course it’s very important not to write too much about one self.

By: Phao Loo

Phao Loo — Wed, 05 Nov 2008 04:47:40 +0000

Why “I” letter is always written in capital? People always think of themselves first, and noone cares about others. I agree with you.

By: Linkjuice

Linkjuice — Wed, 28 May 2008 13:14:21 +0000

And hey, i just agree with both Rosenstand and kongen…

By: Dawud Miracle

Dawud Miracle — Thu, 15 May 2008 00:25:11 +0000

Søgemaskineoptimering,
Spot on, my friend. If you listen to a prospect, they’ll tell you exactly what they need – and what they need to hear to decide if you’re right for them.

By: Søgemaskineoptimering Rosenstand

Søgemaskineoptimering Rosenstand — Wed, 14 May 2008 21:46:57 +0000

In my sales ptches I try to remember to listen 80% of the time and talk 15% of the time. The last 5%? Well – I kinda look out the window I guess

Yuo definately got a point here!

By: Dawud Miracle

Dawud Miracle — Fri, 01 Feb 2008 14:51:08 +0000

Laser Hair,
Thanks. I think this is an important thing to remember whenever you market a business.

By: Laser Hair Removal

Laser Hair Removal — Fri, 01 Feb 2008 06:25:28 +0000

Beautiful post. I just loved it. You have explained such an important point of view in such a simple manner

By: Dawud Miracle

Dawud Miracle — Thu, 31 Jan 2008 14:16:30 +0000

Dining Room,
True. And there’s a difference between telling people how you can help them and showing them that you empathize and understand the problems they face. It’s subtle, but important. It’s about where you put the emphasis. Is it on you, the business owner, or on the people who your business serves?

By: Dining Room Furniture

Dining Room Furniture — Thu, 31 Jan 2008 08:28:48 +0000

Products and services that make people’s lives simpler, easier, more comfortable, or take away a little sorrow and trouble are what would sell well. And the best way to sell a product is indeed telling people how it would help in many ways. That I think is hte basis of all advertising and marketing.

By: Dawud Miracle

Dawud Miracle — Tue, 29 Jan 2008 13:43:33 +0000

Paul,
I do know. I tend to listen to people as well. Even when it gets a bit boring. But you know, we’re all different, so I tend to manage my boredom and just try to find a way to enjoy the relationship.

By: Paul

Paul — Mon, 28 Jan 2008 21:40:29 +0000

I have to be honest. Once I realize that they absolutely do not care anymore it makes me sad. As dumb as that is I am passionate about what I do and about business in general. It excites me! I like to think that I can read people pretty well from my days as a bartender. So as I start to see them lose interest I get mad, turn around and walk away. For me it comes down to respect. I would listen to them until they were done talking. ya know

By: Dawud Miracle

Dawud Miracle — Mon, 28 Jan 2008 21:26:52 +0000

Brad,
I think you’re right on. You do have to connect the dots for people – strongly connect the dots.

chris,
Be a great study in marketing…huh?

I always think there’s something to consider in what you’re suggesting. It’s difficult to care for others when we’re not first taking care of ourselves. Good lesson for life and for business, don’t you think?

Paul,
I’ve been there too – more on the other side, though. How have you gotten out of the situation? And what do you do/how do you feel once you’ve realized what’s going on?

Michel,
I don’t thin that people only care about themselves. Rather, I think that people have a much more difficult time caring for others when they’re not first caring for themselves. Don’t you think we’re social creatures and need social interaction? Hence, doesn’t that mean we care for each other?

Jean,
True. Let’s remember that the post I put is about reaching an audience through you business. Personal and interpersonal relationships are different.

By: Jean Browman--Cheerful Monk

Jean Browman--Cheerful Monk — Mon, 28 Jan 2008 21:17:44 +0000

Michel,
Sorry, I don’t believe all people care only about their own problems. In fact the best way to not be completely absorbed in one’s problems is to reach out to others.

By: Michel Claessen

Michel Claessen — Mon, 28 Jan 2008 17:28:07 +0000

Nice article! Is actually quite right, people don’t care about others just their own problems.

By: Paul

Paul — Mon, 28 Jan 2008 17:18:48 +0000

I couldn’t agree more. I run into old friends from time to time and when i start to tell them what I have been up to they just seem to get lost in the story. They don’t care cause what I am currently doing doesn’t effect or do anything for them. I can see it in their eyes as they lose interest after about 45sec.

By: chris

chris — Mon, 28 Jan 2008 03:45:40 +0000

Interesting post, it reminds me of a quote a college teacher told me a while back. “More people care about their toothache than 100 people dieing in a flood in Asia.”

By: Brad Shorr

Brad Shorr — Sun, 27 Jan 2008 21:40:39 +0000

While I completely agree that customers are mainly interested in what’s in it for them, I do think the seller’s story matters. For example, one thing customers want is peace of mind. Buyers buy more confidently when they know about the company’s track record and expertise. Often the problem is not that the information is irrelevant, but that it is presented in a boring, abstract way. You have to connect the dots so buyers can see why the company’s story should matter to them.

By: Dawud Miracle

Dawud Miracle — Sun, 27 Jan 2008 15:19:13 +0000

lei,
Most consumers buy because of credibility and trust – not just some. Creating credibility is one of the key points to effective marketing. Establish credibility, build trust and make it clear that you can solve a problem with your product and you’ve likely earned yourself a customer.

Oza,
With Dawud or with Jean?