Great point. Personally/Professionally, I’m sort of faced with that right now. Not so much that the wrong people are finding me. It’s more that when people find what I really do, they’re often blown away because not only do I not really speak to it on my website, I’m also quite unique in my knowledge and approach.

How would you rectify this?

When you are approached by potential clients that want something different than what you want to offer and/or when the people that need to find you, can’t — you know something is out of kilter.

There you have my 2 cents (Canadian .

Karen

I actually agree with you on Wendy. I, and what sounds like many other men, don’t feel hampered by eMom. I think it’s a great domain name.

Good point on branding. I’m needing to take a long term look at what I want from my business. Healthy WebDesign was created with a similar view – which I outgrew in less than 4 years. So I’m trying to be even more careful with my new branding. We’ll see how it goes.

“Healthy” has a great connotation, but “Mom” has so much better “cred”. Everyone loves their mom, a mom and every dad is or has been or will be a substitute mom. And stay at home/work at home is a huge dream for so many. De-emphasize blogging as a separte theme and emphasize it as just one of the many things that cna be done to earn income from home …. anyway …

Anyway @Dawud: rebranding or brand tuning is a great idea but make sure there is really something to gain by changing things at the domain level. You might really want to be more than one “person”. Anybody looked lately at what Steve Pavlina pulls in lately from basically self-help, self-actualization that he _gives_ away? Makes me think that most information selling/service selling models may not be optimal.

Best regards

WOW! You mention me in the same breath as Darren, cool.

I have parts of a plan to move Healthy WebDesign to a new domain as I move away from it as being my brand. One of the sticking points is that I’ve built some nice momentum with HealthyWebDesign.com and I want to minimize the loss.

Once I have an plan fully established, we can talk about the ins-and-outs of moving domains, if you like.

Well, that would be spiritual and personal growth, parenting, marriage, my kids and my love for the outdoors. Each are an ingredient in my soup of passion.

Oddly enough, I bring pieces from each to my client work.

Creepy! I just blogged today about the fact that hindsight being 20-20, I never would have guessed that eMoms at Home would have about a 40% or so male readership.

But I feel stuck with it – Gah! Can’t wait to hear more on this one!