Comments on: How Is Marketing About Relationships?

By: Trusted Advisor » The July Carnival of Trust

Trusted Advisor » The July Carnival of Trust — Thu, 16 Dec 2010 19:50:38 +0000

[...] How is Marketing About Relationships [...]

By: Amanda Fern

Amanda Fern — Wed, 04 Nov 2009 22:18:54 +0000

I see that I am very late to this discussion, but I hope it can still be considered “fashionably” late.

The reason behind my marketing (social media marketing, new media, advertising, etc.) is to brand the product a certain way and reach the niche segment that can buy my product. Transaction is a big component of that and through the tools present online today, that ROI can be processed and analyzed.

By: Atlanta Travel City Guide

Atlanta Travel City Guide — Tue, 26 May 2009 12:17:57 +0000

What Iâ€™m suggesting, however, is a slight shift in perspective. I see the conversation coming first. Enough conversation leads to the relationship, which MAY lead to a transaction. But if not a transaction, the relationship can lead to all kinds of other things – from partnerships to referrers to friendships.

By: Dawud Miracle

Dawud Miracle — Mon, 10 Dec 2007 19:26:14 +0000

chay,
I’ve found that cost isn’t an issue. Trust, relationship and integrity hold much more weight.

By: chay

chay — Mon, 10 Dec 2007 15:48:27 +0000

Nice story, you will learn something from it. Conversation is really a good way to market your product it builds relation ship between the seller and the customer. Usually customer always comesback if they build a good raport with the seller, no matter how much is the cost of the product.

By: Trust Matters

Trust Matters — Mon, 02 Jul 2007 20:19:15 +0000

The July Carnival of Trust…

Dawud Miracle draws from a story in the Cluetrain Manifesto to explain how. Think about how it applies to the pharma-consumer relationship in John Mack’s post, Is Big Pharma Shifty?…

By: Dawud Miracle

Dawud Miracle — Fri, 15 Jun 2007 19:08:05 +0000

Adam,

Yeah, it gets that way sometimes.

By: Adam Kayce : Monk At Work

Adam Kayce : Monk At Work — Fri, 15 Jun 2007 17:44:45 +0000

True… and all the chicken and eggs flying around are making this one messy discussion.

By: Dawud Miracle

Dawud Miracle — Thu, 14 Jun 2007 15:33:01 +0000

Adam,

…walk up to someone and say, â€œHey, babyâ€¦ letâ€™s commit.â€

I’ve tried that…it doesn’t work – most of the time. Though there have been times…

Yeah, love is foundational – without a doubt. I see love as why we commit in the first place. Yet to love we first commit to getting to know someone – even if the commitment is a soft one.

Thoughts?

By: Adam Kayce : Monk At Work

Adam Kayce : Monk At Work — Thu, 14 Jun 2007 14:53:38 +0000

Okay, maybe I missed it somewhere (you guys write looooong comments!), but I think the crucial, foundational element to relationships has been strangely overlooked.

How did the relationship get built in the original post’s story? Two people sharing their love about the product at hand.

Why would you want to commit to a relationship (and eventually, perhaps, a marriage) in the first place? I’m certainly not going to walk up to someone and say, “Hey, baby… let’s commit.”

It’s gotta be built on love. In business or in any part of life. No love, no relationship.