Comments on: Marketing vs. Advertising: Is There a Difference?

By: MedCorp Ultrasounds

MedCorp Ultrasounds — Wed, 17 Feb 2010 23:39:56 +0000

Advertising is great for the brand to funnel traffic in, but conversion is even more important then and being able to differentiate the different traffic and conversions. You have to keep up with it all.

By: Promotional Products Australia

Promotional Products Australia — Mon, 01 Feb 2010 05:27:55 +0000

I think the issue is sometimes that people think that advertising and marketing are mutually exclusive – ie should I do marketing or advertising? In reality, as any marketing student and university will tell you marketing is an all emcombassing area including Product (offering), Price (discount, premium etc), Place (distribution, where and how your sales are made) and Promotion (including advertising). If you don’t promote your business in some way though advertising, PR, etc etc, you won’t get anywhere – as it’s no use having the best price or product if noone finds it. In reality most of these “online marketers” have little training in traditional marketing – which can be a good or a bad thing – and are just playing word games.

By: Tom

Tom — Mon, 09 Nov 2009 20:27:30 +0000

I think the more forms of advertising you use the better. It is important to try to figure out what your clients will be looking at or listening to and get in front of them as often as possible. Good Luck.

By: Promotional Mugs

Promotional Mugs — Thu, 08 Oct 2009 19:18:39 +0000

Marketing is when you have a focused plan to a specific market with targets and an offer. Advertising is a biproduct of marketing.

By: promotional pens

promotional pens — Thu, 02 Jul 2009 15:30:58 +0000

Good points when people market with out adverting it does not work

By: alienware repair

alienware repair — Mon, 18 May 2009 13:19:53 +0000

Hi all,

I am agree with those who said that the marketing is more powerful.

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By: Mandeloperation

Mandeloperation — Thu, 16 Apr 2009 14:17:38 +0000

Nice and interesting article, thank you for sharing. Please keep on blogging.

Best regards.

By: Promotional Products

Promotional Products — Wed, 25 Mar 2009 21:20:17 +0000

Great points, sometimes it is difficult to know the difference between the two and they get lumped together.

By: Newfoundland Business Directory

Newfoundland Business Directory — Tue, 17 Mar 2009 01:43:01 +0000

There is a difference, but they are very related. Both are essential in both online & brick-n-mortar marketing.

By: Sales training guru

Sales training guru — Tue, 24 Feb 2009 15:42:13 +0000

Good point. Especially at the end – it’s all about return. “Your Marketing Sucks” is a great book that I recommend to people, where the point is very clearly made that the only metric that matters for advertising is sales. If it wins awards for creativity but doesn’t make you money, who cares?

By: Tk

Tk — Thu, 12 Feb 2009 23:01:26 +0000

Advertising is a part of marketing. Both are really needed to become successful.

By: Promotional Products Co

Promotional Products Co — Mon, 09 Feb 2009 17:18:25 +0000

The one negative aspect of advertising in some people’s minds is that companies advertise what they cannot sell otherwise. Sometimes we see certain businesses start advertising like crazy – you come across their ads everywhere. You might think – oh, they are probably expanding, oh some might think – are they having problems which they are trying to fix by excessive
advertising?

By: Small Business Web Developer

Small Business Web Developer — Mon, 10 Nov 2008 21:03:38 +0000

Advertising is a dirty word. As a guy with a marketing degree, it amazes me how often “marketing” is used as a nice way of saying “advertising”. I’m even more amazed at how many small business owners actually advertise without understanding the marketing they should be doing. Without research, competitive analysis, and understanding one’s positioning in an industry, I think advertising is a game of chance.

By: Euro Promotional Products

Euro Promotional Products — Thu, 02 Oct 2008 12:05:45 +0000

Advertising is any activity that seeks the attention of potential clients, so maybe all marketing efforts can be seen as advertising. Marketing activities have the same goal as advertising ones. Promotional products are an example of how marketing and advertising efforts can be so closely related.

By: Drainage Buffalo NY

Drainage Buffalo NY — Fri, 29 Aug 2008 14:17:46 +0000

Isn’t this the age-old question!! I’ve always thought about it as advertising has to show a direct ROI but marketing can be a bit less direct. An ad should get you business immediately but with a marketing campaign it can take some time.

By: WebTrafficRoi

WebTrafficRoi — Sat, 23 Aug 2008 14:56:31 +0000

Advertising is really needed now.I mean the blogosphere is already crowded with too many blogs vying for their share of the pie.If you want to stay ahead of them you really need to have advertising as a part of your marketing strategy.

By: lisa marie

lisa marie — Thu, 07 Aug 2008 06:25:25 +0000

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Advertising is a single component of the marketing process. It’s the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

By: Dany

Dany — Wed, 06 Aug 2008 16:51:04 +0000

Yes Usualy Marketing Is More Important Then Advertising, Both Can Help But Marketing Is More Expensive And Get More Results Cause Marketing Is Mean You Can promote By Flyers,Radio,TV, Etc…

By: online film izle

online film izle — Sat, 02 Aug 2008 11:59:18 +0000

Advertising I have always viewed as the promotion or presentation of a product or service to potential or existing customers, whilst marketing implies (for me at least) planning of different activities designed to bring buyers/end users and sellers together to transact. Advertising is one way of marketing a product or service, or is one component of a marketing strategy.nice

By: Online money making ideas

Online money making ideas — Wed, 30 Jul 2008 06:57:08 +0000

Great tips about advertising and marketing. Great to know the exact difference advertising and marketing