To Charlie’s point – I guess the issue is not about good vs bad interruption marketing; it’s that we’re becoming so much less tolerant of interruptions that if you do interrupt us it better be a very small interruption and it better be a relevant interruptions. A blog title isn’t an interruption for 99% of people – they look at it not because it’s being forced on them but because they’ve searched for it, or they subscribe to it. Huge difference with a cold call or advert.

Ian

Just like they’re good presidents and bad ones, there is good interruption marketing and bad interruption marketing.

Anytime you try to get someone to read a blog post with the title of the blog, you’re using interruption marketing tactics.

Loved the video, really, really funny.

Have a good New Year & All the best
W.

Sure. I am still watching it with interest and fondness myself. Sends a strong message, does it not?

I hear you. Me too. I must have watched it half-a-dozen times on David’s site before I wrote this post. What a great illustration. Thanks for the Stumble.

Catherine,

I’ll check it out.

Dan & Jennifer,

I know. Can you believe how out of touch the ad guy is?

Chris,

I’m with you on a sequel.

Karin H.,

I don’t think all permission marketing is bad. It’s just obvious that there’s a movement away from it – both from business and from consumers. And when you have permission, that does change the game a bit.

I’m just far more intriqued these days around coversational marketing where the consumer has all the control.

Thanks for the Stumble.

Video had me in stitches, what a great way to portray the message!

As for the tool of interruption marketing, yes we do use that, but differently.

We’ve asked permission to interrupt (email newsletter once a month) and with persistence (we promised one a month, so we send out one a month). And the persistency is starting to pay of: conversations slowly start.

So we call it: persistent permission marketing

Other ’standard’ interruption marketing (paper ads etc) don’t even work for us. WE tested, we measured and skipped them. No conversation in there.

(Stumbled it too)

Karin H. H. (Keep It Simple Sweetheart, specially in business)

Chris

This guy is SOOOO BAAADDD!!!

Have an awesome day!
Dan & Jennifer

We have tagged you because of your post announcing that you have joined the “Do Follow” or “I Follow” movement.

Read the instructions here:
http://angelfoodcakeisntacandle.blogspot.com

I’ve stumbled it too

Thanks for getting it out there. I think it sends a strong message – one I support fully.