Comments on: Why Do People Talk About Your Business?

By: Earn Extra Cash

Earn Extra Cash — Wed, 22 Apr 2009 00:48:47 +0000

To leverage on positive word of moutn, i think a business has to be well establish on their basic business fundamentals like service and product qualities, comsumer benefits an etc. So that it will manifest good branding and W.O.M will be automated.

By: Surveys That Pay

Surveys That Pay — Sun, 21 Dec 2008 00:29:10 +0000

Word of mouth is one of the best forms of advertising. When you hear about a product from a friend or someone whos opinion you trust you are more likely to make a purchase than if you had just seen it in an advertisement.

By: Amish Furniture

Amish Furniture — Thu, 13 Nov 2008 17:12:16 +0000

Andy’s work is really good and I think all businesses should try to leverage word of mouth and embrace it

By: Franky

Franky — Wed, 10 Sep 2008 17:07:37 +0000

very interesting. true too. word of mouth is gonna happen no matter what.

By: Furnace Repair Buffalo NY

Furnace Repair Buffalo NY — Fri, 29 Aug 2008 14:21:58 +0000

Referrals are easily the number one way we get business. This really drives home the point that it is soo important to do a great job at any site in order to get a good referral from that customer.

By: Ahmad

Ahmad — Tue, 17 Jun 2008 18:57:03 +0000

Great post. It is very informative and useful. Thanks. Keep it up.

By: Discount Tire Company

Discount Tire Company — Tue, 15 Apr 2008 18:55:30 +0000

Great post, thanks.

By: Coupon

Coupon — Tue, 11 Mar 2008 05:05:05 +0000

Nice post! People will talk in both whether they satisfied the product they had bought or they not satisfied with it.

By: Dawud Miracle

Dawud Miracle — Tue, 12 Feb 2008 14:39:13 +0000

Frank,
Negative reviews can be devastating. And they can provide an opportunity as well. It can give you a chance to respond and show a positive side to how you deal with negativity. This can be very powerful in WOM.

By: Frank

Frank — Mon, 11 Feb 2008 20:16:58 +0000

I love ideas about word of mouth marketing on the web. It is so powerful.
You can see how devastating it can be if a negative review appears when you search for a brand name of a product.
Based on this I’ve just started to run the http://ripoffforum.org a place where you can share your thoughts on a shoddy products or poor service and warn other people.

By: Dawud Miracle

Dawud Miracle — Sun, 27 Jan 2008 05:58:52 +0000

Entrepreneur,
What you say is true. And there are tons of small businesses and solopreneurs who have more time then money. Which means they have the right currency to invest.

I’ve also seen WOM marketing work in almost any industry – with the exception of manufacturing – though I currently have a client who has a manufacturing wing of their business and we’re considering B2B word of mouth.

Where have you seen WOM marketing not work?

Mercenary Business,
Sure it works then. And it works for organically when you do something extraordinary and unexpected for your clients. Doesn’t have to be much. It just needs to make an impact.

I’ve found that people want to help other people so they want to find things to talk about that they feel are beneficial or remarkable to people they know.

By: Mercenary Business - Shadow Company

Mercenary Business - Shadow Company — Sun, 27 Jan 2008 00:44:25 +0000

As far as word of mouth goes, I think that it’s always a good rule just to ask your customers or readers to spread the word. This usually only works if you have some kind of at least semi-personal relationship, but roughly half the time if I’ve corresponded with someone and say at the end “by the way, if you like my blog feel free to send it on to your friends” – they do.

By: Entrepreneur Supporter

Entrepreneur Supporter — Tue, 18 Dec 2007 17:21:32 +0000

Generating this kind of attention requires significant time and effort — it is not free.

Before you invest heavily into this marketing technique, you need to evaluate where it will work for YOUR business.

This technique works amazingly well in some niches, but is a complete waste of time in other industries.

Look before you leap.

By: Dawud Miracle

Dawud Miracle — Tue, 27 Nov 2007 05:00:24 +0000

Jake,
I think it’s more than sometimes that clients need a nudge. I think that happens more often than not. There seems to be a permission thing that always comes up. Do you run into that…where people don’t feel like they have permission to gush about the great work you did for them?

And, thanks for your kind remarks.

By: Jake

Jake — Sun, 25 Nov 2007 04:19:30 +0000

Andy makes a great point!

When you have a great brand, you can accelerate word-of-mouth marketing by systematizing referral processes (using refer-a-friend programs, social bookmarking, social networks, etc.)

Sometimes loyal clients (or readers) need a little nudge to tell other people about you. That’s where marketing comes in… Package your message in such a way that people feel compelled to share it. But be authentic!

My two most-effective copywriting strategies for getting people talking are (1) empathy/rapport (Dawud, you’ve mastered this!) and (2) “butting into” the conversation already going on in people’s heads.

By: Dawud Miracle

Dawud Miracle — Wed, 21 Nov 2007 19:38:58 +0000

Promotional Pens,
Absolutely. And the relationship is so much more powerful a marketing tool than link bait in the first place. Sales are more important than traffic.

By: Promotional Pens

Promotional Pens — Mon, 19 Nov 2007 22:38:01 +0000

So often we tend to view “viral marketing” as a strictly on-line affair… Create some “link bait” and watch the traffic pile in. We could all stand to remember that word-of-mouth advertising is the original form of viral marketing!

By: Dawud Miracle

Dawud Miracle — Fri, 16 Nov 2007 19:54:41 +0000

Mike,
You’re welcome. I think it is harder today – with so much coming at people. That’s why it’s important to set yourself apart in some way from others who do similar work.

By: Mike

Mike — Thu, 15 Nov 2007 00:41:17 +0000

Nice post. Thanks for the reminder. Word of mouth marketing is so important…it’s just hard to come up with things that get people talking.

By: Dawud Miracle

Dawud Miracle — Fri, 09 Nov 2007 20:23:43 +0000

Anime,
Yes, and negative word of mouth does have opportunities in it. Remember, as a business owner, you’re part of the conversation too. How you respond to negative reviews can say a lot to prospective customers.

Veggieplaza,
Keep paying attention to my blog. I’m going to spend more and more time writing about what I call relationship business – which is growing relationships that have potential, mutually beneficial business opportunities.