Comments on: Small Business Marketing: Why the Market Decides Your Success

By: barkot

barkot — Wed, 03 Dec 2008 03:27:34 +0000

That great idea.For many entrepreneurs, the first few years are spent working from home. Though a home office helps save money on leased space, it presents its own set of challenges. Home offices typically lack room for new employees, are difficult for clients to access, appear unprofessional and can add stress on a family.

By: Barkot

Barkot — Sat, 25 Oct 2008 23:18:57 +0000

Excellent post. One of the benefits of the SaaS business model is that the company can really be guided by the clients.

For this barkot

By: David J Brown

David J Brown — Fri, 25 Jul 2008 08:22:54 +0000

Earlier I learnt and taught others about how one should write Meta tags and the Title. This would almost fail that exam, but it’s worked many times for many people : )

By: Ana Stress

Ana Stress — Sat, 05 Jul 2008 19:31:55 +0000

Great ideas. I’m running small home busines sand haven’t had time to understand what market wants – or like you said, I have it Backwards.
Guess I have to do some research in order to improve my services. I will set this as my priority right away.

By: Dawud Miracle

Dawud Miracle — Fri, 27 Jun 2008 17:51:15 +0000

Tommy,
No it’s not that cut and dry. Once you understand what the market needs you have to figure out how your unique business approach can reach the market. Further, you need to test how the market will respond to what you offer.

That’s in no way to say you shouldn’t innovate. Look at iPod and iPhone, for example. Hugely successful in already existing markets. But successful because of the innovation. Yet the iPod, for instance, exploded beyond Apple-fanatics because it solved a need that was identified by Apple.

So there’s no blind following. You can try that and you may be successful. But I’ve watched numerous businesses ultimately suffer because they don’t find, develop and market their own, unique talents.

By: Tommy

Tommy — Thu, 26 Jun 2008 18:49:14 +0000

One makes decisions based on what the market wants. However, being bold and making a decision against the market can reveal an undiscovered need, so it is not as cut and dry as just blindly following what the market wants, and even identifying their wants is hard enough.

By: Dawud Miracle

Dawud Miracle — Wed, 25 Jun 2008 19:43:58 +0000

Aldohas,
So what is the first step you’re going to take to understand what your audience wants?

True. It does expand beyond business and into life, if we choose to consider others.

Software,
And how can we better help those business?

Mazda,
True, so why would anyone have a business when they don’t find out what their audience wants?

membership,
Thanks. So how will you utilize this idea to better reach your audience?

By: membership site script

membership site script — Wed, 25 Jun 2008 12:41:28 +0000

Well im impress on the way you see business are. Well thought and its inspiring. i agree with forex funnel there..its totally the out of the box way of thinking.

By: Mazda Darlington

Mazda Darlington — Tue, 24 Jun 2008 13:48:28 +0000

i agree to this article. because no matter how you try to target a market, it wont 100% work. but if you know what buyers are willing to pay for, thats a different story.

By: Software Company India

Software Company India — Tue, 24 Jun 2008 12:22:11 +0000

Excellent post. One of the benefits of the SaaS business model is that the company can really be guided by the clients.

By: Software Company India

Software Company India — Tue, 24 Jun 2008 12:19:31 +0000

I agree, Dawud. You and I are both in a position of helping those businesses we serve to understand this principle.

By: Forex Funnel Review

Forex Funnel Review — Mon, 23 Jun 2008 16:39:25 +0000

wow, very interesting way to look at business. it’s articles like these that make you think out the box about all aspects of life. good work man.

By: Aldohas

Aldohas — Mon, 23 Jun 2008 16:35:36 +0000

Thanks for the advice dawud, that’s give me a lot of inspiration

By: Dawud Miracle

Dawud Miracle — Mon, 23 Jun 2008 15:05:10 +0000

Stand,
Thanks. What can I do to get you involved in the conversation more?

Shari,
Those who don’t get it eventually will not have a business, don’t you think?

Barkod,
True. And don’t you feel that putting the ‘right’ effort will get you better results?

Hazardous,
I think that can be true. But what about how the home office can insulate you from your audience?

Hospitality,
My pleasure. What do you do to understand what your audience needs?

By: Hospitality Jobs

Hospitality Jobs — Mon, 23 Jun 2008 12:30:43 +0000

Thanks for the thought-provoking post and great discussion as always, Dawud.

By: Hazardous Materials Storage

Hazardous Materials Storage — Mon, 23 Jun 2008 12:22:59 +0000

By: Barkod

Barkod — Mon, 23 Jun 2008 02:12:34 +0000

No matter what are the results come out, we have to put effort in it to get the best out of it.

By: Shari Voigt

Shari Voigt — Sun, 22 Jun 2008 15:47:49 +0000

I agree, Dawud. You and I are both in a position of helping those businesses we serve to understand this principle. Those business owners who “get it” are going to succeed because they’re continually of a mindset to find a need and fill it. Those who don’t will speak of marketing as a mystery, and in terms of “just having to do something” to pull people in the door. The latter group tend to throw a lot of time, energy and money into sporadic marketing efforts, when simply listening and adapting to their existing market would be far more profitable.

By: Stand up to Your Boss

Stand up to Your Boss — Sun, 22 Jun 2008 03:56:33 +0000

This is a really valuable post. I have been reading your blog for a while now but thought I would stop by and comment. I am glad you wrote it as I think many decision makers need to read it.

By: Dawud Miracle

Dawud Miracle — Sun, 22 Jun 2008 03:24:48 +0000

Jonathan,
Without a doubt, that’s true. I wrote the post from this perspective to illustrate the importance of doing the research in the first place.

As a business owner, I decide whether I will follow through with what I learn from my target audience. It’s all about implementation.

Peter,
True. We’ve seen this with the green movement, organic & non-GMO food, and even with social media. I also think it’s helpful to remember that companies like Gillette, Levi, and New Balance do the same thing.

Furniture,
Whole businesses are built around what the audience needs. But it’s only what they need, but what they know they need.

Ashkael,
Great point. Why do you think that is?

Food Grade,
Can you offer an example of decision aids?

Pencari,
It can be difficult to get them to listen. That’s why you want to test and continue to refine your marketing message.