Comments on: Successful Business Advice: Love Your Customers

By: Nutrition Degree

Nutrition Degree — Mon, 28 Jun 2010 22:06:15 +0000

He must be an amazing salesman to keep your grandmother coming back every four years. I have my favorite brands prefer buying from friends in the business rather than someone I have no connection to. Establishing a relationship like that over the Internet tends to be much more difficult. It’s all about price, speed and reliability.

By: Rachel

Rachel — Fri, 08 Aug 2008 20:55:00 +0000

You really know what you what you are talking about! Join the http://www.sbtv.com community and share your thoughts on small business.
At sbtv, Small buisness is our only business.

By: John, Vancouver Real Estate

John, Vancouver Real Estate — Thu, 10 Jul 2008 17:45:19 +0000

Our real estate business is very much people and relationship oriented. Of course we spend much time keeping up with the ever changing conditions of our market (new interest rates, new laws, etc.). However, at the end of the day our clients must both like us and trust our competency before they’ll feel good about the job we did for them. The payoff for us is a referral based business!

By: Dawud Miracle

Dawud Miracle — Wed, 25 Jun 2008 19:45:37 +0000

Stephen,
So true. Provide each customer with an unforgettable experience and not only will they remember you, they’ll remember to tell their friends about you. Gotta love word-of-mouth marketing.

By: Stephen Wolfe

Stephen Wolfe — Tue, 24 Jun 2008 16:43:36 +0000

I think this goes along with the mindset that if you give the customer an experience they will never forget… they will never forget it! Profound I know, and it can bite us in the tail or can raise us to the clouds. Of course the destination is up to us and the experience we give our customers.

By: Dawud Miracle

Dawud Miracle — Tue, 17 Jun 2008 19:15:12 +0000

James,
It’s true. A site should look cared for. Hard to think the information, products or services are worth much if the site looks uncared for.

Simon,
Oh, I’m not talking about making people feel good and selling them useless crap.

But think for a minute, what moves you to buy? You can’t deny that how you feel about something plays a roll. Now how does that change if we’re talking about what you feel about the person you’re buying a service from?

By: Simon Slade

Simon Slade — Tue, 17 Jun 2008 17:47:30 +0000

Yes, it’s important to make people feel good, but delivering a solid product or service is a big part of the puzzle in many industries, more than intangible “feelings.” Making people feel good is important, so is delivering a competitive product or service – I don’t see one as inherently more important than the other.

By: James at Coinadrink

James at Coinadrink — Mon, 16 Jun 2008 11:50:22 +0000

This applies to website design too. I definitely do my shopping at sites I like the look of.

To be honest if you have never heard the name of the company before this is the only thing you have to go on.

By: Dawud Miracle

Dawud Miracle — Fri, 13 Jun 2008 20:50:52 +0000

Mari,
No worries. I’ve done much odder things in front of many more people.

kelly,
I hear things like this all the time. I think it’s intrinsic that we want to build relationships with people around us. That just shows human nature.

The question is how to use those natural tendencies to develop and grow your business. I’m not talking about manipulating. What I’m talking about is allowing something natural to take place in the relationship.

Thoughts?

By: Kelly @ Pass the Torch

Kelly @ Pass the Torch — Fri, 13 Jun 2008 13:35:39 +0000

More and more I’ve been able to see what a difference the relationship makes. I notice it in my own dealings with salespeople. I’ve been with the same insurance agent for 23 years. And I’m not even sure I’m getting a good deal – I just don’t feel like leaving him.