Comments on: Three Questions That Will Change Your Business

By: Nutrition Degree

Nutrition Degree — Wed, 23 Jun 2010 20:42:31 +0000

Most marketing seems to be based on results of past experience or testing. Finding the how takes a lot of experimentation. I think most companies go through this to some degree when they’re trying to plan.

By: USA Credit Unions

USA Credit Unions — Mon, 25 May 2009 19:07:38 +0000

Iâ€™ve been focusing on the how of graphic design in my blog recently. I like real world examples and then explanations of how the results were achieved. I think few people explain the how for two reasons: 1) if you knew how to do it, you wouldnâ€™t need them anymore and 2) a lot more thought has to go into a step by step, especially for a new person who doesnâ€™t know about the process.

By: cash advance loans online

cash advance loans online — Sun, 29 Mar 2009 08:03:22 +0000

If you have a business, you need to market your business. Perhaps you learn what types of marketing would work best for your business. You even learn why those types of marketing can help you be successful.

By: e file

e file — Fri, 26 Dec 2008 07:53:26 +0000

It is important. Just be sure youâ€™re asking how at the right stage of your businessâ€™ development. You want to ask how after you have a clarity in your offer, your market and a solid strategy for how the two meet. Then ask how and see what happens. So many small business owners are asking how before they ever get to what or who.

By: Iva

Iva — Tue, 02 Sep 2008 04:05:00 +0000

i think this “how” is something usually people hide, especially talking about businesses — successful business…
What and Why can be answered but how might be a secret.. so usually where there is success in question we usually have to sort things out ourselves to find out “how’.

By: Dawud Miracle

Dawud Miracle — Wed, 02 Jul 2008 13:44:55 +0000

design,
I’ve found that if you’re selling a service where people get access to you directly, than the best way for them to get to know you when they’re still prospects is by you creating your own content.

Chris,
How does take a lot of ‘scratching around.’ For me, that’s one of the exciting parts of being in business – I get to come up with concepts, put them into action and then test how well they work. Do this again and again and you’ll learn what works for your specific business.

I know what you mean on being considered a consultant. I don’t like the term either. And I certainly don’t give my clients busy work to justify my fees. Rather I think of myself as an advisor. I engross myself in each client’s business, help them create a track for success and then monitor their progress. The whole time they’re with me, since I’ve learned how their business operates, I can guide and advise their choices, actions and solutions and help them decode what’s working, what’s not and why.

A little different than a consultant. Love to compare notes on how each of us work sometime.

Paula,
I agree. Once you’re clear on what you’re doing and who you’re doing it for, it gets down to strategy, tasks, action and tracking.

So why do you think it is that so many small business owners focus on tasks so much and strategy and tracking so little?

Peggie,
It is important. Just be sure you’re asking how at the right stage of your business’ development. You want to ask how after you have a clarity in your offer, your market and a solid strategy for how the two meet. Then ask how and see what happens. So many small business owners are asking how before they ever get to what or who.

By: Peggie

Peggie — Tue, 01 Jul 2008 16:55:45 +0000

Great conversation here — I’m learning a lot. And yes, the Who is always (or should be) about who the business is serving.

In reading all these comments I’m laughing at myself, because all my life I’ve been asking “HOW” and am trying to learn that the idea and then the implementation is key. Meaning, if I don’t know all the rules, nuances and ways at the very beginning of my endeavor, doesn’t mean I shouldn’t start. It means that I need to learn the how as I go.

Now I’m also realizing that documenting my “how” is important for serving others that may come along and need that information.

Thanks for the great dialogue!

By: Paula Thornton

Paula Thornton — Tue, 01 Jul 2008 16:21:58 +0000

Think, Conceive, Plan, Do

The majority of ‘workers’ are relegated to the ‘doing’ and thus want to ask ‘doing’ questions. True design will define that via the ‘what’ and ‘why’…because the ‘do’s should be optimized to those answers.

We’re struggling not with the ‘do’ gap, but with the working together to transition to the ‘how’. It’s not a ‘feakin’ recipe…anyone in Colorado can tell you how horrible following a recipe is (I had to give up making peanut brittle the whole time I lived there).

Everything has a context and we’re too much in denial about it all.

By: Chris Brogan...

Chris Brogan... — Tue, 01 Jul 2008 16:02:44 +0000

One thing about “how” is that it takes a whole lot of scratching around, trying things out, and seeing what happens. I love how. I don’t always love the, “Okay, now let’s do that for several months,” but I like the part where we figure out how.

The reason I correct people when they call me a consultant is that most consultants that I’ve observed try hard to come up with projects that keep them busy for months and months. My method is different: I like for someone to pay me once, and for me to give them everything I think they could possibly use to solve their problems, and then let them do it.

Give a man a fish, and he’ll have smelly hands. Teach him how to fish, and he’ll learn how to make excuses. : )

By: design victoria

design victoria — Fri, 27 Jun 2008 20:39:31 +0000

I’ve hired college students to write articles in the past, it is great to fluff your sites, but contain little to no value when actually trying to squeeze a lead. Unless you can find great ad copyrighters, you will be best to do it yourself, because you know what your business is about.