There are so many ways that coaches and holistic healers can get a website today.

You can go the ‘old fashioned’ route and have a website designer build a pages in HTML. You can use some of the pre-made services you’ll find on any number of hosts (though most of the designs look like they’re 10 years old). Or you can have your website created on one of the myriad of publishing platforms available today.

Of course my favorite publishing platform for coaches, healers and the other service providers I work with is WordPress. There’s others, of course. But having use other platforms I find WordPress to be the right combination of ease-of-use, expandability and power for my clients with their coaching and healing practices.

And since I’m constantly getting asked why I like WordPress so much as a platform and content management system for coaches and healers, let me offer a bunch of my reasons:

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I think most of you who are reading my blog have heard of WordPress. Many know it as blogware (blog software) and some – especially my clients – know it as a full content management solution (meaning you can easily edit your content using it).

But I know there are some people who read my blog regularly who don’t have any experience with WordPress. Perhaps they’ve heard of it and have no idea what it is. Maybe they’ve even used it but haven’t really understood how powerful it can. And yet I know there are others who haven’t heard of WordPress at all.

So I’m going to share a few short screencasts I’ve made over the past year to introduce some of the most powerful user features in WordPress and show you why you want to consider using it for your next website.

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It’s funny to me that people are still asking whether social media is viable for business.

Obviously, the advertising industry picked up on blogs and social media pretty early on and revenue streams based on advertising has matured quite rapidly. And like with anything on the web, the internet marketing crowd, with their usual approach, moved into the social media space.

But for the most part businesses that offer services are only beginning to scratch the surface of how to use social media to create a space in the market and grow their business. And with the constant growth and massive potential blogging and social networking provide, it’s pretty obvious that social marketing is anything but a fad.

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Imagine if you developed subdivisions and built houses for a living. What would it be like if you built a bunch of beautiful homes complete with garages and drives, but didn’t build the streets that connect them? How could you possibly sell all your homes and develop a thriving community if people couldn’t get in and out of their homes?

Sounds sort of crazy, huh? No one in their right mind would ever conceive building a neighborhood or developing a community that wasn’t linked with ways to get in and out. In essence, without houses being connected by sidewalks and streets, there would be no community all – just a bunch of unreachable, free-standing (and empty) homes.

Well, if your website isn’t developing a community around it, then you’re not thinking too differently than the subdivision developer who doesn’t build streets. And if you’re not building community around your website, then it’s likely your business is suffering online.

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If you have a website, it serves one purpose – to sell something!

Whether you’re selling goods and services or ideas and opinions – websites are about selling. If you have an offer, you want people to buy it. If you like something, you want people to try it. If you believe something, you want people to believe it too. And if you know something, you want other people to know it as well.

It doesn’t really matter how you slice it, the point of a website is to sell something. Otherwise, what’s the point of having a website? To display pretty pictures for everyone to see? Of course not. Websites are about selling because as people, we’re selling all the time. And there’s nothing wrong with that.

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If you’re running a business you’ve undoubtedly faced difficult times. Your plans fall through, launches go less than expected, and clients take more of your time then you’d like. The list goes on, right?

It’s just the nature of creating something – specifically creating something that involves other people. And if you’re selling anything – ad space, products, services, etc – you’re creating something for other people.

So when you find out you’re marketing isn’t working like you thought or that your great idea isn’t seen as such a great idea by the people in your market – what do you do?

When the sales slow down and the bills aren’t getting paid – what do you do?

And on those days that you have no motivation, no real desire to grind away at making your business work – what do you?

In other words, what keeps you going?

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