Do a Google search for click here. What you’ll find is around 1.7 billion (yes billion) instances in Google’s database where website owners have used “click here” as linked text on their website. Let me guess, that includes you, right?

But click here is seldom the best option for linked text. Take a look at these two examples:

To find out more about how I can help you grow your business, click here.

or

Find out more about how I can help you grow your business.

Which link tells you, as the site’s visitor, where you’ll go when you click the link? Isn’t it clearer in the second example that the link will lead you to how I can help you grow your business?

This may seem like splitting hairs a bit. But really, it’s not. There are a number of reasons to use descriptive linked text rather than click here. Here’s a few:

• Clarity – Descriptive linked text makes it much clearer where the link will you while click here basically just offers the command – click here. There’s no real clarity of why you’d click here or where you’ll end up.
• Scannable – If you scan most website pages, the links will stand out. They’re usually colored and styled differently than the text around them. So when you use descriptive linked text your visitors can scan your page for where they’d like to go next. Click here simply doesn’t offer the same advantage.
• SEO – If you care the least bit about search engine optimization, and you should, adding keywords in the links is one method of optimizing your text for search engines. Think about the 1.7 billion instances on websites that are using click here. Is that really what they’re hoping to rank for?
• Usability – As a big fan of the ‘don’t make me think’ principle of website design, I don’t want my users to have to interpret, guess or consider where my links will lead them. And that’s exactly what click here does – forces my visitors to think.
• Accessibility – Remember, not all your visitors will be using beautiful, graphics browsers to view your site. Some will use braille, aural or text browsers. Think about how visitors that are blind or have reading disabilities will use your site. Asking them to ‘click here’ gives them no idea where they’re going to end up.
• Readability – Isn’t it simply nicer to read content where the links have been crafted into the content rather than breaking it up with the old click here?
• Printability - More people print out your web pages than you might realize. Click here just doesn’t mean anything on a printed page and often breaks up the flow of text.

That said, you can use whatever linking strategies you like. Sometimes you can get higher response rates by directing people to click on a link. I suggest, however, not making a habit out of it. Use terms like ‘click to continue’ or ‘read on’ sparingly and only when you really need too. Otherwise, let your visitors know where they’re heading when then select a link.

So, how are you using click here. And what’s your overall in content link strategy?

(note: image from ovizo0n on Flickr,  some rights reserved)

There are so many ways that coaches and holistic healers can get a website today.

You can go the ‘old fashioned’ route and have a website designer build a pages in HTML. You can use some of the pre-made services you’ll find on any number of hosts (though most of the designs look like they’re 10 years old). Or you can have your website created on one of the myriad of publishing platforms available today.

Of course my favorite publishing platform for coaches, healers and the other service providers I work with is WordPress. There’s others, of course. But having use other platforms I find WordPress to be the right combination of ease-of-use, expandability and power for my clients with their coaching and healing practices.

And since I’m constantly getting asked why I like WordPress so much as a platform and content management system for coaches and healers, let me offer a bunch of my reasons:

1. WordPress is free!
   That’s right, WordPress itself costs nothing. It’s open source code and protected under GPL licensing so that no one can directly sell WordPress (keep that in mind when you speak with your website designer). Now that doesn’t mean your designer shouldn’t get paid for their time – they should. And it should be clear that what you’re paying for isn’t WordPress, but the skills, time and support from your website designer.
2. Easy Editing
   Adding and editing your content in WordPress is a snap. Click a single button and WordPress creates a new page or blog post for your site. And the editor works in very similar way to Microsoft Word – take a look at this video. So with your coaching website on WordPress there’s no need to pay your web designer to do simple updates to you copy or even add new pages to your site. Huge time and cost savings.
3. Easily Add Audio/Video
   So many coaches and healers I work with today are using video and audio to promote their businesses. Well, WordPress makes incredibly easy to add either (or both) to your website. No more sweating through code trying to get that YouTube video on your site (if you even dare).
4. Easily Change Your Navigation Bar
   Your navigation bar is one of the most important parts of your website. Being able to add new links, change their names or reorder them has long time been reserved to coders. But with the most recent versions of WordPress you – the coach, healer or service professional – can have complete control over your navigation bar with a simple drag-and-drop feature. This is yet another way to that you have control over your site and can save tons of money in updating your site.
5. Small Learning Curve
   I keep talking about how easy using WordPress is to use. One of the reasons is because the learning curve is so small. Now I’m not talking about using all of WordPress. I’m simply speaking as a publishing platform and content management system. I usually teach my coaching clients how to create, publish and edit their first page in about 10 minutes. Pretty small learning curve for a huge capability.
6. Integrated website and Blog
   As I write this I keep watching myself want to write ‘the most important thing’ about WordPress. But you can’t really have more than one ‘most important’ thing. That said, having your website and your blog on the same domain name is vital. Not only does WordPress allow you to do so, it allows you to completely manage both the pages and the blog posts of your coaching website from one place.
7. No Limits on Size of Your Website
   Your coaching website on WordPress can be as small or large as you need it. There’s no limit to the number of pages or to blog posts. This site, for instance, has more than 500 posts and over 130 pages – and I haven’t written that much in the past couple of years. So your coaching website on WordPress can scale to handle whatever size site you need.
8. Integrates Easily with Social Media Sites
   People offering a service build their business on relationships. Nowhere on the web are relationships more accessible than social media. There are so many ways to get WordPress to work well with Facebook, Twitter, LinkedIn, Google +1 and a whole slew of social media sites that it would take many posts to explain even a bit of what the possibilities are. Just assume that your WordPress website will be able to do anything you’ve seen done already on the web – often very easily.
9. Plugins
   Plugins are add-ons to WordPress that give it expanded functionality. While at this moment I don’t know how many plugins there are, there must be thousands. Think of anything you want to do on your website – anything to better promote your coaching or healing practice – and there’s a really good chance there’s a plugin (or ten) already created to do it. Nearly all are plugins are free as well.
10. Themes
    Themes are basically designs in WordPress (though they can do more). The great news is there are thousands of free and paid themes available from a massive source of designers. Want something custom? That can be done too. Basically, if you see a design you like it can be built as a WordPress theme. As a matter of fact, I often rebuild existing coaching and healing websites as WordPress themes.
11. Security
    No system on the internet is hack proof. And WordPress has gone through some growing pains when it comes to security. Yet security in WordPress is excellent. You can even go the extra mile and make it even more secure through specific plugins and coding. I have a package I call the WordPress Security Protocol which  you’re welcome to ask me about.
12. Google Loves WordPress
    Google loves content and WordPress allows you easily publish what you want when you want it. Combine that with the clean code, a number of SEO features both built in and through plugins, and easy content submission through sitemaps and RSS and you have a powerful system for getting your coaching website found in search results.
13. Forever Expandable
    The same way there’s no limit to how many pages and posts your site can have, WordPress makes expanding your site incredibly easy. Want to add a membership or shopping cart to your coaching site? No need to a full redesign or even another ‘part’ to your website. WordPress, with a bit of coding and some choice plugins, can grow to whatever you need your site to do.
14. Lots and Lots of People Are Using WordPress
    If your coaching or healing site isn’t on WordPress chance are you know quite a few people whose are. Not only can they tell you about how great and easy WordPress is to use, but they can also show you around a little bit. And because WordPress is so widely used now, there’s very little chance of it ever going away.
15. Support
    Of course I support all my clients through one-on-one training and access to my large catalog of short, topic-specific video tutorials. But beyond me there’s tens of thousands of active WordPress users that you can likely find an answer to just about any question you have around your WordPress website.
16. BONUS: WordPress.tv
    This is a great site that has all sorts of professionally recorded video relating to WordPress. There’s even a great ‘How-to’ section that covers a number of topics.

Oh yeah, and let me clear one more thing out of the way – your WordPress website DOES NOT need to look like a blog. As I said above, anything that can be done in web design can be done on a WordPress website.

WordPress rocks! It really does. And here’s my bottom line statement on how it can serve you: If you can’t currently edit your own website’s content, then you should move your website to WordPress. There are many options for doing so – each of which we can discuss in a short, no-pressure phone call. Remember, in moving your site to WordPress you can:

• Keep your existing design the way it is – we just make it a WordPress theme and show you how to use it.
• Keep part of your existing design and make those updates you’ve been wanting to make as we turn your site into a WordPress theme.
• Get a completely different website design with features and functions you never had before.
• Any other combination you can think of.

Just get in touch with me to talk about how WordPress can help you specifically. I take calls from people everyday who pick my brain and get their questions answered. As I said, no pressure – just help, advice and guidance.

The list of why you should be using WordPress for your coaching, holistic healing or professional service website could go on. But WordPress only matters if you’re using it. So find out how you – and your business – can benefit from this amazing publishing platform.

And if you’re using WordPress already for your site, tell me what you love (and don’t love) in the comment box.

(note: image from Lincolnian (Brian) on Flickr,  some rights reserved)

But I know there are some people who read my blog regularly who don’t have any experience with WordPress. Perhaps they’ve heard of it and have no idea what it is. Maybe they’ve even used it but haven’t really understood how powerful it can. And yet I know there are others who haven’t heard of WordPress at all.

So I’m going to share a few short screencasts I’ve made over the past year to introduce some of the most powerful user features in WordPress and show you why you want to consider using it for your next website.

Now, just so we’re clear, this set of screencasts are meant for website owners who are running a business and who want and need to manage their websites themselves without having to deal with code. So these videos are made not for the coder or web developer – there’s plenty of that stuff. These videos are for coaches, healers and anyone else who has a service-based business so you can see what’s possible with a WordPress website.

So, let’s get started…

Using WordPress to Create, Update and Edit Your Website’s Content

Being able to publish and edit your own content whenever you want is a vital part of having a successful business website. And with WordPress you can do so without having to know a lick of code or hire a webmaster to do it for you. This saves you huge amounts of money and time. And streamlines you opportunities to make money. Watch how easy it is to edit your own content in WordPress:

Easily Manage and Update Your Navigation Bar

There were ways with systems before WordPress to edit your own content. But there’s almost never been an easy way to put control over your website’s navigation bar before WordPress 3.0. Take a look at how easy you can add, move and rename your nav buttons:

Change Your Design Whenever You Want

You can see from the two videos above that WordPress gives you incredible power over your website without having to know a lick of code. Well, it gets even better. The last feature I want to show you is how easy it is to to change your design using WordPress.

Now you still may want or need to hire someone (I can recommend somebody) to set WordPress up the way you want it with all the features and create for you a custom visual design that brands your business. But once your site is in WordPress, changing designs is as easy a the click of button. Watch…

As I said, you may still want to work with a web designer to get your site initially setup in WordPress or build our customized website design. You may even want to hire someone to create your next design or modify one of the thousands of existing WordPress themes for you. The bottom line of why this is so, as I say, ‘game changing’ is because you’re using WordPress the cost and development time of a redesign is cut greatly. I can’t give you specifics as price will depend on your needs and your developers skills and offer (for instance, I merge website design with business coaching so my clients learn how to use their websites to meet their business goals).

As you can see, WordPress opens the web to you in ways that just weren’t possible just a couple years ago – at least for those who don’t know how to code websites. That’s why I say that every website needs to be in a system like WordPress.

So if you’re website isn’t in WordPress or if you’re about to have your first website built, let’s have a short conversation about how to get you using WordPress. Feel free to contact me and we can discuss your specific needs.

What sort of questions does this bring up for you?

What website do you have that you’d like to move to WordPress?

note: WordPress is open source software licensed under GPL. It is open to the public to freely use and modify and it is never for sale – meaning no one can charge you a license fee for using WordPress. Setup, design, customization, etc – yes. But to charge you for WordPress is against the license.

note: image from Nahh on Flickr,  some rights reserved)

Obviously, the advertising industry picked up on blogs and social media pretty early on and revenue streams based on advertising has matured quite rapidly. And like with anything on the web, the internet marketing crowd, with their usual approach, moved into the social media space.

But for the most part businesses that offer services are only beginning to scratch the surface of how to use social media to create a space in the market and grow their business. And with the constant growth and massive potential blogging and social networking provide, it’s pretty obvious that social marketing is anything but a fad.

Just think about it for a moment. What’s one constant of marketing – that people will forever be looking for ways to solve the problems they face. Getting married and want to find the perfect wedding planner? You can likely find her (or him) blogging. Traveling for the first time to Fort Collins, Colorado? You’ll probably want to comfortable hotel. Want to increase your business profits 50% over the next 12 months? There’s a business advisor (who I happen to know personally) who can likely help you do it (just give him a call or shoot him an email).

You see, publishing to a blog can establish your expertise in the area you’re an expert in. Your blog serves as a platform for sharing what you know. And when you share what you know with the people who need what you know, you’re creating a space for yourself in the market.

But the blog lets you go even further. Better than creating a market, your blog lets you create a community. Through conversations in the comment box and an open line of communication, your blog, and hence your business service, can become vitally important to your reader’s success. In other words, you can find your own niche within the market.

And here I’m talking only about blogging. Add in relationships in Twitter, LinkedIn and Facebook. Combine that with all the social bookmarking and social sharing sites that allow for the spread of your excellent content and what you have is an entire social marketing platform based in conversation and relationship.

You see, it’s relationship that drive the market. Always has and it always will. Things got a little sidetracked as we moved from the quaint neighborhood drugstore and small-town lumber yard to the CVS and Home Depot monopolies. We gained price savings, but what we lost was the relationship.

Social media is bringing back the relationship into business. This is one of the reasons why I feel social media has exploded. Consumers can once again have control over the marketplace by choosing who they want to be in relationship with. And it’s why I strong feel that social marketing is not at all a fad. It’s here to stay. It’ll evolve, just as the internet always does. But the web based on individual control and relationship-driven services will continue to prosper.

The the only question remains is how are you using social media to increase your business? And if you’re not, why not( Maybe a call to that business growth advisor I spoke of would be a good idea)?

Let’s talk about it.

(note: image from kalandrakas on Flickr,  some rights reserved)

Sounds sort of crazy, huh? No one in their right mind would ever conceive building a neighborhood or developing a community that wasn’t linked with ways to get in and out. In essence, without houses being connected by sidewalks and streets, there would be no community all – just a bunch of unreachable, free-standing (and empty) homes.

Well, if your website isn’t developing a community around it, then you’re not thinking too differently than the subdivision developer who doesn’t build streets. And if you’re not building community around your website, then it’s likely your business is suffering online.

The reason is people want to belong. They want to find like-minded people with similar interests to connect with. They want to associate with other people who are in similar situations. In other words…they want community.

Nowhere is this more evident today then in the explosion of social media on the internet. What do you think the 500 billion people are doing on Facebook? And what are all these ‘tweets’ on Twitter about? Why are people using these sites in record numbers?

Because these sites allow people to connect with other people. In some cases, people with similar interest. In others, people they can learn from. And in still other cases people who can help them solve their problems – whether they’re personal, professional, health or business and so on.

Everyday the internet becomes more and more of a space for social engagement. And so should your website. Your website needs  to evolve with the changes toward a social internet or you’ll quickly watch it fall behind. Right now, this moment, sites that are socially oriented are building communities and, through those communities, growing their business. Sites that are not community-oriented are merely becoming placeholders for outdated and uninteresting content. Sorry, it’s just the fact of the matter. People don’t just want to read, they want to feel they’re connected to something. That something could (should) be you, your website, your business, etc.

So what does all this mean for you?

Basically you need to engage your target audience where they are! And right now, they’re on social media sites connecting with other people (read: other service providers).

You need to develop a website where you can engage your audience – and them you. You need to develop a web-based marketing plan where you’re actively engaging real-life people through these social spaces using these social tools. And you need to remember that business happens most easily, most often from relationships. A community, remember, is just a group of relationships – nothing more really.

As for the tools – Twitter, Facebook, Biznik, LinkedIn, etc – forget about all the hullaballoo and fancy marketing tactics. You don’t need to know any of that stuff. All you need are to know can be summed up in these two words: Listen and Engage! Listen to what people who have similar interests as you are talking about. And then, engage them in conversations. From conversations you build relationships. String together a bunch of relationships and you have a community.

Listen and engage! Listen and engage! Listen and engage. That’s it. Do this and it will change your business, your understanding of the internet and bring you into relationships with people who you have a natural affinity to. Listen…and…engage!

How are you using social media and your website to engage potential clients?

Are you listening to what they’re talking about? If so, how….if not, why not?

Let’s talk about it.

(note: image from Luke Chan on Flickr,  some rights reserved)

If you have a website, it serves one purpose – to sell something

Whether you’re selling goods and services or ideas and opinions – websites are about selling. If you have an offer, you want people to buy it. If you like something, you want people to try it. If you believe something, you want people to believe it too. And if you know something, you want other people to know it as well.

It doesn’t really matter how you slice it, the point of a website is to sell something. Otherwise, what’s the point of having a website? To display pretty pictures for everyone to see? Of course not. Websites are about selling because as people, we’re selling all the time. And there’s nothing wrong with that.

You see, selling is merely an exchange of something that’s valuable to someone. That’s it. Selling is nothing more than an exchange. It’s nothing to avoid, be concerned about or even fear. We’re selling all the time. I’m selling you my opinion right now. And if it has value, you’ll buy it and make it part of yours.

I think where selling gets a bad wrap is when we remember those annoying little experiences when someone was trying to pressure us into something we didn’t want. You know what I mean. The appliance salesman who really doesn’t get that sales is about relationship rather than the next commission to be made. Or the car salesman who follows you around the lot when you just want to look around. In these cases it’s pretty obvious that some sales people just don’t understand that selling is a natural, human process. They try too hard, really. And from our experiences with these sort of people, we feel icky about selling.

But there’s no need to fell bad about selling. As I said, we’re selling our ideas, our thoughts, our beliefs and our opinions all the time. So really, selling is as natural as having a conversation. And it’s through conversation that we go about selling –

Download These 10 Points Free

even on our websites. We use the conversation on our websites to develop relationships with people who may want to buy what we offer (e.g. what we’re selling). That’s the entire point of having a website.

So here’s some pointers I’ve put together to help you with selling on your website – and in your business as a whole. Use these suggestions and don’t be afraid to see yourself selling what you know, think or believe. Embrace it and find a new freedom in giving what you have of value to people who value what you know.

1. Don’t try to sell. If someone’s contacting you, they have some level of interest already. Find out what their want or need is first. Then, give them the information they need to make a choice. On your website, identify their problems and help them see that you can help them solve them.
2. Engage people. One of the most important aspects of selling is engagement. You want to engage your prospective clients and customers fully. Use your website to meet people where they are and engage them in conversation. Stay in the conversation as it organically moves toward a transaction. Not all will, but if you engage more people will buy than not because you’re showing them you care.
3. Care damn it! Really care about the people who you engage and who visit your website. Caring is the single most important aspect of selling. Listen to what they want, be empathetic about where they are and just give a crap about them as people. They’ll know the difference.
4. Be authentic. Selling is a natural as having a conversation. But we don’t often approach it that way. All you need to do is be yourself. People will naturally gravitate toward you when you’re real with yourself and with them. And forget all the sales techniques and just be a person trying to help people. You’ll refine how as you go.
5. Be transparent. Be a real person being real with people. Read that again! If you don’t know something, be honest about it. There’s nothing wrong with finding out the answer and getting back to someone. People will be pleased when you say you don’t know. More importantly, it will build trust with them.
6. Know what you’re selling. Clarity in what you’re selling is so, so important. If you don’t know, you certainly can’t share it and if you can’t share it you can’t sell it. So find out everything you can about what you’re selling. See it from different angles and approaches.
7. Know why you’re selling it. So often overlooked is this question of why. But you must know the answer. Is it just to make money? Or are you wanting to make meaning and a difference in people’s lives? If your product or service is about helping people, then know it and sell it that way.
8. Know who you’re selling too. This is so often missed…you’ve got to know who you’re selling too. Not the person so much, as their need, their likes, their dislikes. That means, listen. Listen to what their need is first. Get as much information as you can about what they believe they need.
9. Match your solution to their problem. If you listen well, people will tell you exactly what problem they’re trying to solve and specifically why they called you to solve it. At that point you merely need to match your ability to solve their problem to the problem they believe they need solved. Don’t change or reframe their problem for them , reframe your solution.
10. Remember, it’s okay to sell. Selling isn’t a dirty thing. Remember what I’ve said above, we’re selling all the time – our thoughts, our ideas, our beliefs, etc. So selling is natural. The oddities come in when money’s involved. And there’s nothing wrong with selling what you have to someone who needs it and making money, even a lot of money, from it. It’s just an exchange.

Now, don’t treat this like every other blog post

Really, I mean that. Don’t just read this post, leave a comment and then go on to the next thing to do. Use what I’ve given you here. Sit down with it and look over your website, your marketing, and how you convert your prospective clients. Refine your sales process. And if you don’t have a sales process, create one. Honestly, it will make a massive difference in how you do business.

Download These 10 Points Free

I’ll even make the 10 key points here into a PDF for you to download. Just click the icon at the right and you’ll download the 10 keys here right away. No email address or opt-in of any sort. All I ask is if you find value, share it with your friends:

• Retweet this post on Twitter
• Post it on Facebook
• Vote it up on Biznik

Remember, selling isn’t a scary thing and it’s not a bad thing. Selling is a natural part of being a human being. So embrace it. You can sell with integrity and give your more people the chance to be helped through your products and services.

How comfortable are you with selling? What’s your own sales process?

Let’s talk about it.

(note: image from darma communications on Flickr,  some rights reserved)

It’s just the nature of creating something – specifically creating something that involves other people. And if you’re selling anything – ad space, products, services, etc – you’re creating something for other people.

So when you find out you’re marketing isn’t working like you thought or that your great idea isn’t seen as such a great idea by the people in your market – what do you do?

When the sales slow down and the bills aren’t getting paid – what do you do?

And on those days that you have no motivation, no real desire to grind away at making your business work – what do you?

In other words, what keeps you going?

For me, personally, it’s my vision. Certainly it’s the goals I want to achieve, that’s part of it. But it’s not all of it.

What keeps me going is wanting to live the lifestyle I want – to have a flexible schedule and to be able to work from the hotel while my family is enjoying the beach. Or the ability to work a 3 day work week (3 long days, mind you). Or the opportunity to work at night in the summer so that I can spend the days with my wife and kids. Or taking 4 day weekends to go camping. Or taking a day off so my wife can rest when she’s sick. And the list goes on. For me, as I said, I want flexibility – having the flexibility in my schedule and my location that allows me to do more of what I want when I want.

But I don’t just want to talk about my lifestyle or dream about it – I want to actually live it. And living it means actually taking the time when it’s available. It means being active and spending gobs of time with my kids. Ultimately it means balancing work with life.

You see, I don’t want a life where I’m bogged down by my work. If I did, I could go out and work for any corporation, put in less effort and allow someone else to dictate my lifestyle. Sure, I want – and do – make a nice living. But I don’t want my pursuit of money to become more important than what’s most important to me – quality time with my family, hiking, my spiritual practice, etc. All these things I put above making money.

BUT, I still focus on making money – as a means to the ends I wish to live by. So I work in my business to make money solely so I can have the lifestyle I want. And that’s what keeps me going on the days when it’s just not so easy or comfortable to work for myself.

So that’s me. How about you, what keeps you going when it’s less than easy?

(note: image from Potatojunkie on Flickr,  some rights reserved)

I know it’s a big question. And I know it’s a question that you can break down into categories.

However, for just these next few moments, don’t think about the parts of your life that you can answer yes about. And, don’t consider that you’re sort of doing what you want with your life or that you’re close. For the next few moments just answer the question – honestly: Are you doing what you want with your life? – yes or no?

For me, personally, the answer is no. May sound odd since I have pretty rich life. But I’m not doing exactly what I want with my life. Sure, I’m successfully self-employed with a business that continue to grow each year – even in this crazy economy. Yep, I’ve been blessed with four phenomenal children and the most lovely of women a man could ever dream of as my wife. What else could I want?

Yet there are areas of my life where I don’t feel settled; where I still don’t feel that I’m living to my potential. There’s even areas where I feel a bit off from my life’s purpose as though I’m wandering. And neither my wife nor I are settled on where we live. We’re grateful for our house and large yard, but we don’t feel like where we are is really ‘home’ yet.

Then there’s my business. If I keep doing what I’m doing, we’ll live comfortably for years to come. Building websites, coaching clients for marketing, business and social media strategies and helping build my client’s following as been good to us. No complaints there (and thank you, by the way).

However, it’s clear to me that I’m not fully tapping my potential. There’s so much more that I want to do; so much more I can do with my business. But it means changing things. It means getting out of my comfort zone and shaking things up a bit. It means trying something new and taking risks. Something that was much easier to do when I didn’t have a family to support.

Now by risk, I’m not talking about closing down or destroying my business so I can go after some new endeavor. That’s not risk – that’s stupidity. The risk I’m talking about isn’t about putting my life or my family in danger. Rather, I’m talking about the risk that puts my comfort level in danger. It’s my comforts that keeps me where I am. And while being comfortable isn’t bad or wrong, it can keep me back from growing my business and improving my life.

William James, the pragmatic American philosopher once wrote, “Most people never run far enough on their first wind to find out they’ve got a second. Give your dreams all you’ve got and you’ll be amazed at the energy that comes out of you.”

Yet, to find our second wind, we have to get out  of our comfort zone. To get outside our comfort zone we have to be willing to push ourselves past our fear, past our disbelief, past our self-limiting thoughts and continue striding toward our dreams. If you can walk a mile, you can strive to run a mile. If you can run a mile, you can push yourself to run two. In other words, with a little learning, a little striving and a bit of hard work, you can go further, faster than you ever dreamed possible.

And while it may seem fitting at this point to share with you the areas if my life where I feel I can be more, I’d rather not at this point. This article really isn’t about me, my process or my own dreams. No! This article is about you. It’s a call from my heart to yours to ask you to take a risk; take a risk toward what you really want to be doing. And work at it. Give it your attention, your efforts. Stride to your dreams…and watch for your second wind.

You’ve made it to the bottom of this article. So what will you do now? Will you just go about your day believing those limiting thoughts about what you can’t do; what you can’t have? Or are you going to take a risk in the direction of your dreams?

I know what I choose.

Let’s talk about it.

(note: image from Two Steps Behind on Flickr, some rights reserved)

Studying philosophy makes you think. It opens and expands your mind to all sorts of different, sometimes penetrating ideas. And in many cases, philosophy is perfect for working on business strategy and tactics. Nowhere is that more obvious than salespeople, the world over, studying Sun-Tzu’s The Art of War – the great work on military strategy – to try to gain an advantage over their ‘opponents.’

If we could consult another great Asian philosopher, Confucius, what might he teach us about running our business? What wisdom might we extract from his in depth look at life and the reality of things? Let’s take a look…

Perhaps one of Confucius’ most famous quotes is: I hear and I forget. I see and I remember. I do and I understand.

Think about how that applies to your business. All day long I can give you advice about how to better your business, how to clarify your marketing message, how to generate more leads or how to close more sales. And you can spend all sorts of time watching what others are doing. But it’s not until you do it for yourself that it becomes yours. And it’s not until you take action that you can truly say you understand. Understanding comes through doing.

Another great and famous quote is: It does not matter how slowly you go so long as you do not stop.

So many small business owners start out running. They get an idea for their business, and go full-forward at it. Soon, however, they fizzle out. The sprinter can never outrun the marathoner – and business is a marathon. There’s no need to be in a rush. Solid houses aren’t built in weeks or months but in years and decades. Give yourself the chance to be in business for five years or more by working as though you want a business to last 50.

One of my favorite Confucius quotes is: Be not ashamed of mistakes and thus make them crimes.

Look, as a business owner, you’re going to stumble, you’re going to have setbacks and you’re going to fail. Plan on that being the case. Successful businesses aren’t built by always being successful. Quite the contrary actually; successful businesses are built on the backbone of what’s learned in making mistakes. So when you make them, don’t allow them to be lessons in how to move forward and not nooses in which you hang yourself with.

He who learns but does not think, is lost! He who thinks but does not learn is in great danger.

This one stands on its own. As a small business owner, it’s important to learn. It’s also important to think about what you learn and how it applies to your business. Most small business owners simply take advice or watch what others are doing and try to implement it. Often, they end up gaining little or no success and figure that either they missed something or that they’re just not as smart as the other guy. But when you learn something about your business, you need to consider how (think about) it fits into your business. How does it enhance your business? How does it alter what you’ve been doing? And what sort of response to you expect to see by trying it. Not everything done by others should be done in your business. Rather, find what compliments your business model and integrate what you learn.

Truthfully, I could go on and on with Confucius and his wisdom all day long. These are a few of my favorite quotes from Confucius – from amongst the tens of thousands of quotes I’ve collected over the years. We can learn so much about ourselves and our futures by looking to the past.

Who, in history, has inspired you and your business? And where have you found critical advice in those who came before us?

Let’s talk about it…

(note: image from Rob Web on Flickr,  some rights reserved)

Whether it’s been remodeling my kitchen, building a pole barn, learning to kayak or developing websites, I’ve been one of those people who like to do things myself. Usually I read a little, research a little, make a plan and jump right in. And it’s worked pretty good – most of the time.

Now, there’s nothing wrong with doing everything yourself. It’s certainly serviced me well. I’ve learned a great many things and have gained a number of skills over the years. And the confidence I’ve gained in doing things myself has led me to take on projects I might otherwise shy away from doing myself.

It’s also meant that sometimes things don’t go so well. Sometimes I waste more time and spend more money than I would have having a professional help me. For instance, redoing the lighting in my kitchen during a remodel. What would have taken an electrician and his crew less than a day took me 5 long days doing it myself.

So while I’m definitely an advocate of doing it yourself, there’s times when doing it yourself isn’t wise…

What are you willing to do?

Planning for success is one thing. Executing for success is another.For instance, going back to my kitchen remodel, when I think of tiling my backsplash behind my countertop, I cringe at the idea. Now I’ve tiled before, so I know how. And, I know just enough to know that the backsplash is more tedious and time consuming because of all the little detailed cuts involved. So I hired that job out.

It’s the same in your coaching or healing practice. There’s plenty of things you should be doing to increase your reach, market your business and get more clients. But how much can you really do on your own? How much time to you truly have to learn it all on your own? More importantly, how much are you willing to do on your own?

Knowing when to get help.

To be successful with your business – meaning getting more clients, or selling more products or courses – it’s important to know when you can realistically do it on your own and when you need help.

With most coaches or healers I speak with – many who aren’t my clients – it becomes painfully obvious rather quickly that the reason their businesses aren’t full of clients is because they’re trying to do too much themselves. They believe that by doing it themselves they’re saving money and increasing their bottom line. The thing is, nothing could be further from the truth. The real truth, though it’s difficult even for me to admit all the time, is that…

You can’t do everything well that you do yourself.

It’s a hard truth to swallow sometimes, but it’s true. Trying to do everything in your business yourself will lead you to going crazy, wanting to quit or working so much that you never enjoy the reasons you began working for yourself in the first place. None of these are good. All of these lead to burnout and little success. And most of us know what that looks like.

Take marketing, for an example. You know you need to market your coaching practice to eventually end up with more clients. But what you do? How do you market effectively? How do you reach the people who are looking for what you offer?

And once you do, how do you convert them into leads, move them along into becoming prospective clients and then convert them into paying clients?

All this is a process. Each step has a number of proven solutions and task that can help you land more clients. But which do you choose? And if you do choose a program to follow – such as Robert Middleton’s Action Plan approach or Mark Silver’s Heart of Business model – how do you know you can even implement what they’re suggesting?

It’s okay to get the help you need.

It really is. Not only is it okay, it’s necessary to get help in order to be successful. Apple, Inc knows this which is why they have a Board of Directors from diverse backgrounds. Richard Branson of Virgin fame knows this which is how he can run dozens of companies under the Virgin moniker and have nearly all of them successful.

A little closer to you and I – every single person you know who’s been successful, either offline or on, has done so because they’ve asked for help from people. The gurus of marketing, whose programs you’ve probably bought – have learned what they know from other marketing experts and then adapted it for their own business. The highly successful coaches out there have hired people to teach them how to be successful and grow their businesses to such levels. Even your friend from your coaching course has likely hired someone to help them learn how to build a website or write marketing copy or build a list.

Somewhere along the way, those who are successful have asked for and gotten the help they need.

So what’s stopping you from getting the help you need?

Truly? What’s stopping you?

Is it the cost? Just ask yourself how you expect to make more money all on your own. Can you do it? Well if you can – forget what I’ve said and get to it. But if you can’t then you need to seek out someone who can help you. Failing to do so is actually costing you money in lost opportunity and growth.

I went through this one myself and realized that if I paid a coach (a really good coach) $2000 per month for their help that in a few short months I’d be making enough to cover what I was paying him – meaning I’d be breaking even. And everything after that would be increased profit for me. So I figured, if he can show me how to make back his fee in a few months, then he could show me how to make much more than his fee. And it’s worked.

That’s why I say that if you’re not getting the help you need – it’s costing you money. It’s costing you lost growth

Is time the issue? Well, that’s something that just has to be broken through. Time is an issue for every type of business owner – coaches and healers included. You simply have to make time to work on you business while you’re working in your business. I say it that way on purpose. Working in your business is all the stuff you do to get paid – work with clients, bookkeeping, followup, etc. Working on your business is visioning, planning, developing new products, etc.

You must be working on your business to grow. It’s so vital to your growth that if you don’t, you won’t. Meaning, if you’re not working on developing new parts to your business, then it’ll be very difficult to make more money than you are now.So you need to set aside so many hours each week for doing things to expand your business. And what should those things be? Not to be trite, but that’s why you’re asking someone to help you – so it can be specific for you, your vision and your business.

Whatever is stopping you from getting the help you need, push it out of the way. You can find someone who will help you. Just be sure to find someone you trust, who  you communicate well with, and who you feel you can collaborate best with toward reaching and increasing your business goals.

Can I help you? Possibly. Best that we have a short phone conversation first to see if we’re a good fit for each other. But even if we’re not, keep searching for someone who is. It’s just that important! But if you want to talk with me, here’s how to get a free consultation.

Are you currently getting help from a coach, a business consultant, an advisor, a marketing guru? How’s it been? And if not, why not?

Let’s talk about it.

(note: image from H4NUM4N on Flickr, some rights reserved)

So what is it exactly that separates you from the life coaches or business coaches you see being more successful than you?

While you may think that successful coaches are such because they have some advantage over you – think again. Sure, it happens sometimes that a business coach has the right connections and almost falls into success. Or that a life coach just finds the perfect niche market that’s been waiting to be lead.

But most of the time their success came because of a few simple principles that they practice in their business every day. None of these are difficult to learn. None of them are difficult to do. Yet each of the five steps I list below are essential to having success as a coach. Follow them and you’ll find that you’ll accomplish more than you probably thought was possible!

Step One: Keep your eye on the goal

You know how it goes. Let’s say you develop and market a new coaching program for your clients. When you start, you’re filled with enthusiasm. But time passes and while you’re still happy about the project, but you start noticing the difficult things.  More time passes and you’re no longer enthusiastic at all. However, you keep going because you know it has potential. Finally, you start to question why the heck you are doing this in the first place. Then it happens.  A new coaching project pops up. You feel excitement start to build again, but for this new project instead of your current one. You decide this one will be MUCH better, and jump ship to pursue this new, exciting opportunity. Sound familiar?

Fortunately, there is an easy remedy for this. Commitment!

I know, that seems too simple, but it’s true. Setting clear, realistic goals is essential to your coaching success. As is being committed to completing the journey whatever it takes. If you continually bail out on your goals, you are training yourself to believe that your goals are not important. And as your goals seem less important, you will be tempted to quit before you even start. Instead, set daily reminders about your goals so they stay fresh in your mind and you will stay encouraged to achieve them. Make the resolve to finish what you start – no matter what – and you will be shocked at how much you can accomplish!

Step Two: Manage your work efficiently and don’t procrastinate

If I could only tell you one thing about how to manage your coaching workload, it would be to make a plan and stick to it as much as possible! Proper planning is the key to saving time and getting things done. Without a plan you’ll find that days and weeks go by without you accomplishing much of your goals. Usually your work will suffer. And I guarantee you without good planning your coaching practice will suffer. So prepare ahead of time, ideally the night before. Make a prioritized list of things that need to be done on a day to day basis and resolve to finish those tasks no matter what!

For some people, completing all the tasks on their prioritized list will be easy. However, others may run into procrastination issues. Why do people procrastinate?  Often times, they are trying to avoid a difficult task. It’s no secret that tasks that take longer are less desirable than those that can be completed quickly.

Many people decide to do desirable tasks first, regardless of how important these tasks are. The problem with this is that people sometimes fall into the trap of unconsciously allowing themselves to be consumed by enjoyable “busywork” instead of more important tasks.

Making a resolve to finish the biggest, most important tasks first (enjoyable or not!) will give you a sense of accomplishment that will make the other tasks on your list seem like a breeze. Do this, and you will keep procrastination at bay!

However, others procrastinate for deeper reasons. Sometimes procrastination is due to fear of failure. No one wants to be embarrassed by a lack of knowledge or skills, so it’s easy to try to avoid doing those tasks that make you afraid or uncomfortable. However, it’s important to realize that motivation comes from within. Coming to grips with personal issues is the first step in realizing why you procrastinate. Once you do so, you can start taking steps to chance.

Step Three: Learn from criticism

Let’s face it, it can be hard to hear someone tells us our faults as a coach. But criticism can be much more useful than you may think. If you take the time to listen and evaluate various criticisms, you’ll often find the keys to reaching your full potential as a life coach.

It really is in your best interest to accept the criticism, apply the suggestions, and grow throughout the process instead of allowing yourself to become defensive or upset. I’m not suggesting it’s always easy to do. I struggle with certain types of criticism myself. And none of us like to hear what’s ‘wrong’ with us or our coaching practices. But if you can wade through the difficulty and adapt to the feedback, you will find jewels hidden in the mix.

By learning to accept criticism, you will see yourself grow in ways you never thought possible.

Step Four: Keep a positive outlook

In order to achieve success as a coach, a holistic practitioner or any other sort of service provider, you need to think positively about yourself and your chances for success. Many coaches mistakenly believe that being positive and thinking optimistically is just part of someone’s personality – either you’re born an optimist or you’re not! But this isn’t true at all. Optimism is an acquired habit. It’s a skill that can be learned and developed – and then used to motivate your and your coaching practice forward.

In order to become optimistic and motivated, you need to become conscious of  ’that little voice inside.’ I’m not being smug here. You know the voice. You even could tell me what it says to you sometimes. And I know you’ve pushed it away whenever it made you feel weak or small.

But now it’s time to listen to what it says in situations. Catch yourself saying something about what’s going on. If it’s negative,  immediately stop and put a positive spin on it. So a negative thought like “I don’t know how to market my coaching practice” could be changed into “I can learn how to market my coaching practice.” Try doing this for a month, and I think you will be absolutely amazed at how energized you are about not only your work, but your life in general!

Step Five: Leave time each day for reflection

This is way more important than it sounds. Self evaluation and self reflection is something every coach, every healer and every business owner should be doing on a daily basis. How else can you know whether your day was efficient and successful?

And since it’s so easy to get caught up in the motions of ‘go to work, see clients, come home,’ you want to do something to breakdown the monotony on it. You need to break the patterns of ineffectiveness to create more effectiveness – lack of success to create more success. Truly successful life coaches and business coaches know that reflection is one of the best ways to keep yourself on the fast track to success.

Try this exercise:

At the end of the day, try to reflect back on the hardest part of the day, then ask yourself the following questions:

• What did I learn from that experience that will help me in the future?
• How can I that experience to help improve myself or my future?
• How can I do better next time around?

And really be honest with yourself. If you’ve been screwing off, then admit it to yourself. Then go back through each step and take something you can do from each. Just remember that there is always room to learn and to grow into greater and greater levels of success. Your self reflection time will pay huge dividends in your coaching and your personal life. Not bad when one thing can reach many aspects of your life. Just remember to do it daily – even if only 5 minutes.

To sum up, being a success coach is really not a mystery – not at all. These 5 steps are a beginning. And, they’re a powerful beginning. There’s enough in these 5 steps to double your business in the next 12 months. I’m not kidding about that. You just have to do the steps, use them – apply them to the best of your ability. If you miss a day, then miss the day and start again the next. But don’t leave them behind.

Here’s to all the success you could ever want.

I’d love to hear what you’re doing now as a coach to create the success you want. Something? Nothing? You have no idea?

Let’s talk about!

note: image from m4r00n3d on Flickr, some rights reserved)

Are you one of those business owners who’s not tracking your business activity, tracking your marketing or recording how you spend your time each day working on your business?

If you are – you’re certainly not alone. Very few small business owners are measuring their business activity these days – especially on the internet. And even fewer – way fewer – have an established system for tracking and evaluating the effectiveness of each of the most important parts of their business.

This is a HUGE MISTAKE!

I don’t mean the sort of mistake where keeping your business opened is threatened – though it could come to that. I mean that you’re missing an absolutely fundamental part of running a successful business. Just ask anyone who is successful. They’re going to tell you that they key to their success is:

…doing more of what works and less of what doesn’t.

It doesn’t really matter your field or your niche. If you’re an engineering firm who makes $10 million per year, you need to track what’s happening in your business. If you’re a life coach making $40,000, you need to track what’s happening in your business. And if you’re just getting started, you want to track what’s going on in your business.

Why? Because what you don’t measure – doesn’t exist.

Strong statement, I know. But just consider it for a moment: Can something that’s not being measured really, truly exist?

Now before we start playing a game of semantics about what measuring means – let’s consider a couple of definitions:

To measure means to ascertain the size, amount or degree of something by using a marked standard or by comparison with a known object.

AND

To measure means to take an exact quantity or fixed amount of something.

So you don’t have to use a ruler to measure something. Your eyes measure everything you look at all the time. You don’t need a ruler to know the difference between a long board and a short one. The same is true when you look at a number of something. It’s usually pretty easy to gauge the difference in number between a line of ants on the ground and the number in and around an ant hill. So you’re taking measure of things all the time – that’s how our minds catalog our experiences. Hence, everything you see and experience in your life is because you’ve measured it in some way.

This is why I can feel comfortable in saying, “what you don’t measure – doesn’t exist.”

So let’s move from looking at the world around us to looking specifically at your business. Do you know how many people view your website? Do you know where they come from, what pages of your site they’re reading most and what pages of your site they’re leaving most from? If you have a website – you should. Just those four things alone can tell you a great deal about the effectiveness of your website in marketing your business.

Now, if you’re not measuring and looking at those statistics, are they happening any way. Sure, there are. But do you know anything about it? No, you don’t. This is why I say they don’t exist. The events are happening – xx number of people are reading your website each week – but because you’re not tracking that information and then using it to evaluate your marketing, the visitors really don’t exist to your business. Without knowing whether you have 10, 100 or 10,000 visitors this week, you can’t really know what they did on your website. And if you can’t really know what they did on your website, then you can’t use any of the information their visits left you about how well your website is doing. And if you can’t use that information, then the visitors really don’t exist. They don’t exist because you don’t know anything about them that you can use in your business.

The same is true whether you have a website or not. Following website statistics isn’t the point here. Rather, the point is to have a system setup to evaluate your business at different times, in different manners to find out how well you’re doing – and – to do more of what’s working and less of what’s not.

That’s why every business should begin with clear business objectives or goals in mind. And those goals or objectives should be prioritized in importance so that you’re always leading with the most important objectives. Once you know your objectives you want to create a method for measuring and evaluating the efforts you’re putting out to meet each of them. This way, you can know the most important thing to know in marketing:

…what’s working and what’s not.

So are you measure your business efforts? If so, what are you doing, how often to you review your marketing? And have you found it necessary to stop doing an activity because it wasn’t helping you reach  your business goals?

Let’s talk about it.

Oh yeah…I’ll be speaking live on this topic further during The Self Employment Telesummit beginning on September 10th. I’m joined by some amazing presenters such as Molly Gordon, Pam Slim, Mark Silver, Sean D’Souza, Sonia Simone, Nancy Marmolejo and a host of others. Seats are filling up so register today.

note: image from ppdigital on Flickr, some rights reserved)

Can Twitter really help your business?

This is something I get asked all the time by clients, prospective clients and just about anyone else I meet and chat with. Heck, my mom called me a few weeks ago just to ask me, “what is Twitter?” So if it’s reaching my mom, who is somewhat computer savvy, it’s probably something we all want to figure out how to interact with.

But the question still remains – can Twitter help your business?

The answer…well, yes…and…no.

Okay, I know what you’re thinking…how could it be both?

Simple! Twitter is nothing more than a channel you dial in to whenever you want to connect. You can use that channel in any number of ways. For instance, if you don’t have a business or if you’re not trying to market your business on Twitter, then you just get to follow and engage in conversations. From those conversations you’ll meet interesting, like-minded people and possibly develop new friendships.

The same can be true if you have a business you’re trying to promote using Twitter. You can also get into engaging conversations, meet interesting people and develop new friendships. And, that’s all Twitter can be.

But if you want to use Twitter to increase your reach, or find prospective clients, you need to go about using it in that way. Which means you want to have a plan.

Now, when I say plan, I don’t necessarily mean some highly structured, graphed out approach to leveraging Twitter to meet your business objectives. Rather, I mean that you’re clear about the possibilities and opportunities that you find yourself in as you use Twitter. It’s difficult to take advantage of opportunities – even see them – if you’re not looking for them.

And that doesn’t mean that every tweet you ever write, respond to or retweet on Twitter should be about gaining business. As a matter of fact, that’s often the wrong tact. People smell it when you’re not forthright about your intentions. And they definitely smell a marketing ploy. Just be a real person who has a business interacting with real people knowing that some of them will likely want what your business offers.

So here’s some tips on how to see the opportunities when using Twitter:

• Be clear on your Twitter objectives. If they’re personal, great, keep it that way. If they’re professional, then make sure you know what you want from using Twitter
• Do it. In other words, do the things that will meet your business objectives. And if you don’t know how – get some help from someone you trust.
• Reach out. Twitter can be a great place to reach people you normally wouldn’t, or couldn’t. So be the one who reaches out to others. Just be sure to keep the conversation honest and be upfront if you have business motives.
• Follow the people who follow you. It’s more difficult to do as you get more and more followers. But, especially in the beginning, people will often connect with your immediately if you follow them back.
• Be aware. Always look for business opportunities. I not saying always be marketing. Just be aware that even the most benign conversation could open into a business possibility. Be looking for them – just don’t force them.
• Remember, it’s about people. Twitter is about conversation and building relationships. Even if you’re using Twitter to promote your business, be sure you’re clear that it’s about the people on the other end of your tweets.
• Do your research. When you get into a good conversation with someone, find out about them. Learn about their business, visit their website, signup for their feed. Learn what you can so you can deepen your relationship.
• Find partners. Twitter can be a great place to find people to partner with in your business or on new projects. Again, simply look for the opportunities.
• Be aware. I know I said this already, but it needs repeating. Be awake to the possibilities around you. Listen closely in conversations about what people want. And when you find something that you can help with – help them.
• Lastly, and MOST IMPORTANT, be real. Even if you’re promoting a business on Twitter, remember that you’re a person interacting with other people. Be true to yourself and transparent with everyone else.

Twitter provides some amazing opportunities. I’ve met hundreds of interesting people on Twitter myself. Some are just interesting conversations. Some become more regular relationships. Some have become friends. And others are interested in how I can help them in their business. And I try to meet each of them where they are.

Getting clear on how to use Twitter can be the difference between wasted time and a growing business. It’s important, then, to know what you’re doing with Twitter and then do it. This is one of the reasons I’ve created my teleclass, Learn How to Use Twitter to Get More Clients. I’ll be sharing a number of the things I do to successfully use Twitter to promote my business without being an annoying marketer who’s only out to make a buck. Read more about the teleclass and register by clicking here.

And let me ask…How are you using Twitter? Do you promote your business? And if so, are your efforts giving you returns?

Or are you lost and uncertain how to use Twitter to find more clients?

Let’s talk about it.

(note: image from wiselywoven on Flickr, some rights reserved)

But I’d say one question is asked more than any other – “how do I get (more) traffic to my website?”

So last fall I began mindmapping all the ways I could come up with to get more website traffic. My first goal was to reach 100 ways to get more visitors. I quickly, however, crossed that boundary into 147 ways. Then I stopped listing them and taught a couple of teleclasses from my list.

Some time in January, I picked the list back up and started adding to it. Soon, I was past 200 ways to get more traffic. And I settled on more than 220 different ways to get more website traffic. I’m sure the list will continue to grow, and I’ll definitely continue updating the materials I have.

So now I had this list of all these ways to get more website traffic – the next thought, “what should I do with it?”

Of course, being a blogger I know a list like this would make incredible link bait. I even began a post on the topic. But the more I thought about posting it, the more I felt that just giving it away for free would dilute it’s value. I thought about how many lists you can find in the blogosphere and how often those lists get hot for a couple of days, then dropped.

My business is about helping business owners find hidden profits in their business and exploit them. So I didn’t want something of such value that could help so many people, go to waste.

So I’ve decided to, once again, offer my traffic driving booklet as a teleclass – 220 Ways to Get More Traffic to Your Website.

What’s great about this format is that I can provide a booklet listing all my website traffic generating ideas AND make myself available to answer questions about how to use them. So that’s what we’re going to do.

Next Wednesday, July 1 I’ll lead a 60 minute teleclass for you that covers (some of) the materials in my booklet, 220 Ways to Drive Traffic to Your Website. Half the call I’ll speak on some of my most successful tips in the booklet and briefly on topics like qualifying traffic and tracking traffic sources. Then, the second half of the call is yours to ask me any questions you like about any of the methods I list in the booklet.

UPDATE: I have 60 8 copies of the entire course materials, including the 53-page booklet, my series of mindmaps and the 60-minute audio recording available right now for purchase. Click here to buy now for only $69.

Let me be clear here, the 220 Ways to Drive Traffic to Your Website booklet is not just a list. I’ve included some tips in the beginning and have tips and commentary on every single traffic generation technique I cover. And you get to keep the booklet.

What’s more, I’ve also decided to include the mindmaps that helped me initially create, organize and structure the more than 50 pages that make up the booklet. So you’ll get the booklet and the mindmaps together.

Also, I’ll be recording the call and forwarding the a link to the recording so you can download it. So if you can’t make the live teleclass order right now and you’ll receive the booklet, the mindmaps and the full 60-minute audio.

One last thing – since I want to give ample time for you to ask your questions about driving traffic to your site, I’m limiting the number of copies for sale to 60 8. After 60, I’ll won’t have any more for sale.

Here’s what’s included:

• My 53 page booklet 220 Ways to Get More Traffic to Your Website & Increase Your Business, with tips and commentary for each method.
• A Series of Mindmaps summarizing each of the traffic driving methods – use as a resource when deciding which methods to use. I used these mindmaps in developing the course materials.
• A 60-minute LIVE teleclass with me, talking about how to find the right traffic for your business.
• Time for you to get your specific questions answered. There will be ample time to take your specific questions. And since conversation often leads to the most interesting teaching, the more questions, the merrier.
• I’ll record the teleclass and send you a link to download it in full.
• Click here to ORDER NOW!

There was so much in the booklet that when I got it before the class, I was overwhelmed. But your calm voice and simple explanations took me from overwhelm to excitement. Can’t wait to launch my website.
- Gillian McDowell: Vancouver, BC

What’s inside?

This isn’t just some random list I’ve come up with that I’m tossing at you. Rather, I painstakingly put together the booklet and the mindmaps over a number of months to give you the most complete resource I know of. Then, I divided the booklet into 13 different categories for building your traffic. Here’s those categories:

• 7 ways to drive website traffic using General Office ideas
• 8 ways to drive website traffic by getting Published Offline
• 22 ways to drive website traffic through Direct Marketing Offline
• 16 ways to drive website traffic through Networking Offline
• 12 ways to drive website traffic through Email Marketing
• 59 ways to drive website traffic through Marketing Online
• 7 ways to drive website traffic through Backlinking
• 28 waysto drive website traffic through Blogging
• 14 ways to drive website traffic through Social Bookmarking
• 22 ways to drive website traffic through Social Media
• 11 ways to drive website traffic through Online Paid Advertising
• 13 ways to drive website traffic through Offline Paid Advertising
• 21 more ways to drive website, my Final Brain Dump

There it is. You can see the breakdown of how many ideas come from which sort of categories. And there’s something there for everyone – offline marketers, social marketers, paid advertising, even email. And if you add up all the ways, there’s actually 240. I just got tired of changing the name of the program.

Here’s the details:

• Teleclass will be Wednesday, July 1 at 1pm eastern / 10am pacific U.S. time I’m making this available for a limited time
  
• There are ONLY 60 8 COPIES of this course available
• The cost is $97 SPECIAL SUMMER PRICE $69!
  
• Click here to ORDER NOW!

Dawud, why haven’t you been teaching more often. I love your way of explaining complex ideas with simple language. The course and your enthusiasm helped me believe I could actually get more people to see my website. Thank you.
Karen Loveland: Seattle, WA

I’ve had more 300 people take this course. All have told me that they would have paid more knowing what they know now. And many are now using my suggestions to actually get more clients.

So if that’s the case, why would I lower the cost to $69? Just like the hundreds of others who have these materials, I know that you’ll get a huge benefit from taking this course. My clients constantly ask me for information about driving traffic to their website. So I’m simply making it easier for more people to get access to this all-important information. After all, no website traffic, no business.

Now, let’s get you registered before you lose your slot.

Now there’s two things left to do:

1. First, order your copy right now.
2. Second, tell 5 people who need to get more traffic to their websites. Send them an email, make a phone call, text message them, Tweet about it on Twitter, Write a blog post – however you can reach the people you want to help.

(note: image from lynac on Flickr, some rights reserved)

You’d probably agree with me that it’s certainly not wise to hurt your customers or potential customers. That seems pretty clear, doesn’t it?

But what about the people you work with or who work for you? Is it okay – is it appropriate – to hurt, abuse or cause your staff, peers or partners to suffer simply because they work with you?

Hopefully we all know the answer to this question as well. That’s why I’m a bit perplexed this morning from an email I got yesterday. The email as interesting in that I was being blamed for giving someone’s former boss ‘carte blanche’ to be abusive. The writer of the email referred to my post Why Being Unreasonable Can Lead To Success.

In the article I propose that to build a successful business you need to be willing to drop conformity and strike out on your own path with your business. I compare running a business to my many backpacking trips where I’d hike on trail until I got a feel for where I was. Then, I’d get off trail and explore sights unseen by most. Here’s an excerpt:

…Be willing to cut your own path. At the very least, explore off trail. Don’t just be a follower who adapts his or her self to the conditions that already exist. Rather find your independence, become your own leader and make the conditions that surround you work for you and your business.

What I’m saying is own your business. What that means is be the person who makes the decisions. Use the knowledge you gather from any source – coaches, books, seminars, teleclasses, trainings, etc. Learning it. Then use it to cut your own path in business rather than just following along with what you’re taught.

So nowhere in the article am I referring to being abusive, unkind or impolite with anyone. If you’re not kind to the people you work with and for (clients & customers included) then you’re making a terrible mistake. Successful businesses are built on the foundation of sound, caring, mutually beneficial relationships. Relationships that are nurtured for the benefit of both people. From what I’ve witnessed again and again not nurturing relationships is business suicide.

Whenever I’m in a relationship with anyone, regardless of their position, I’m trying to remember that what comes out of them is from them. For the most part, the circumstances that cause any sort of reaction are irrelevant. What IS relevant is how we respond to the circumstances. Whenever someone does something we don’t like, we have a choice. The choice is to respond to them with cruelty or with kindness. And the is true in every situation in our business … and our lives.

So have you had these sort of experiences where a boss, a partner or a colleague is unkind or abusive? Or have you had clients like this? What have you done about it?

More over, what importance do you put on nurturing relationships in  your business? How is that importance viewed by others?

Let’s talk about it.

(note: image from Bhernandez on Flickr,  some rights reserved)

Think about it…you put up a few pages of text on a website and you have the potential for a business. People can view your site, read your copy and decide if they want to work with you. And blogs make it even more magical. You can easily write more content and your visitors can engage you and create conversation – increasing the possibilities that they might work with you.

Yet while the internet is magical, for many it provides false hope. So many business owners and service providers believe that simply having a website or blog alone will generate more clients. Nothing could be farther from the truth.

Launching a blog or website – on its own – may not change your business at all.

This might seem odd to say, but it’s true. For your website to successfully promote your business, generate leads and help you get more clients, you need people to find it. You need people to use, to read the content and to engage you through it. Ultimately, you need people to visit your website that you have designed your services to help.

But before you roll your eyes with the usual, ‘of course,’ consider something – consider how! How will people find your website? More importantly, how will the ‘right’ people – the people you’re in business to serve – find your website? 

The simple answer is to reach beyond your website. What I mean is don’t rest on just having a website or publishing to a blog. Use them. Use them by thinking of website not as a destination that everyone should visit. Instead think of your website (and blog) as a hub for your business.

As a hub, you website should be thought of as a central part of your business marketing strategy. And just like the hub of a wheel needs spokes to work effectively, you need spokes off your business hub to make your website work effectively. The spokes? Your efforts. Your spokes are the things that you’re doing on the internet that lead back to your hub.

In other words, for your website hub, to be successful in promoting your business, you have to reach out beyond the hub with spokes out into the internet. And this can happen in any number of ways. You can utilize social media like Twitter or Facebook, publish articles to article banks like EzineArticles or interact with people in forums. Really, there are hundreds of ways to reach out beyond your website. I’m even doing a teleclass on the subject - 220 Ways to Reach Out With Your Website to Get More Traffic & Build Your Business.

What’s important, however, isn’t so much how you reach out beyond your website. What’s important is that you actually do it. In other words, for your website to produce more clients, you need to be doing things that engage people on the internet and bring them back to your hub. That’s what the spokes do – they lead back to the hub.

So what are the spokes to your business hub website? What are you doing each day to actively lead people back to your website?

Just as interesting, how are you using your website or blog as the hub for your business?

Let’s talk about it!

note: image from ***Karen on Flickr,  some rights reserved)

THIS OFFER HAS ENDED!

You may have heard that we’re expecting our fourth child sometime in the next couple of weeks. My wife, the kids and I are extremely excited and are looking forward to meeting this new little Miracle (sorry, couldn’t resist).

At the same time, I’ve been looking for an interesting and fun thing to do with another birth in my life – one of a website nature. And I think I’ve done it:

Until noon, eastern, on Sunday, August 30th, I’m going to sell my business-ready, template-based websites for the absolutely insane low price of $350. No typo, I mean three hundred and fifty dollars. Sounds pretty good, huh?

And there’s no strings attached, no gimmicks or bait-and-switch. Just business-ready, WordPress-driven websites (and/or blogs). Include a little training and whole heap of bonuses from people like Chris Garrett, Michael Martine, Easton Ellsworth, Pamela Weir, Stephen Smith and a number of others. They’re each offering products throughout the event.

The Grand Prize

Aside from getting a fully-functioning website for $350, you have the opportunity to win a massive Business Quick-Start Package. Every person that buys a $350, business-ready, WordPress-based website between now and noon on Sunday, you’ll be entered into a drawing. One winner will get:

• A membership to Chris Garrett’s Blogger Authority course ($397 value)
• Easton Ellsworth will prepare a Master SEO Keyword List for your business website and give you some pointers in how to use it to generate SEO results. ($497 value)
• Pamela Weir will help you with your copy writing and editing and write and submit press releases to announce your new website. ($400 value)
• Michael Martine’s WordPress SEO Secrets book which walks you step-by-step on how to get the absolute most SEO benefit from WordPress. And, it’s not theory. It’s very much a how-to book. ($47 value)
• Two, one-hour Business Advisory Phone Sessions with me where we’ll discuss the best possible strategies for promoting your business through your new website. ($500 value)

This is an amazing opportunity to get the website you need at a price that you can definitely afford. Oh, and did I mention the best part: If you’re not exactly ready for a new website you can buy now and use it later. We’ll get you all set up – hosting, WordPress, you design, and plugins – and put a ‘coming soon’ page on top of your website until you’re ready to use it.

To find out more, you need to visit The Website Habitat – my new site. There you can see the designs, find out what’s included and make your purchase. But hurry, time is running out.

note: image from Darwin Bell on Flickr, some rights reserved)

Just a couple of days ago I asked the question are you the whole or just part of the whole? That lead to a very interesting conversation around whether we look at ourselves as whole beings or beings made up of parts. I’ll let you read and add to the conversation, if you like.

So when I was considering Darren Rowse’s lastest Writing Project, I wanted to write something that tied into that conversation. Yeah, sure, I could write the standard, top 5 blogging tips list. But that’s boring, really.

Instead, what I’ve done is gathered 5 of favorite quotations and relate them to blogging. Each of these five inspire me in different ways. And while there are thousands of quotes I’ve read (and collected), these are the most interesting ones I could think of.

1. The drops of rain make a hole in the stone not by violence but by oft falling. -Lucretius
   Conversational blogging is not a sprint to happy high lands of massive traffic, huge link backs and Alexa rankings. It’s a marathon of touching one person at a time with something that’s meaningful to their lives.
2. It is every man’s obligation to put back into the world at least the equivalent of what he takes out of it. -Albert Einstein
   At the very least, a conversational blogger gives as much (s)he receives. And if (s)he can give more, it’s all the better.
3. Grant that we may not so much seek to be understood as to understand. -St. Francis of Assisi
   The conversational blogger doesn’t see his/her self as the expert that everyone should be learning from. Rather, they see themselves as students more than teachers – always being open to learning from what others have to share.
4. Once harm has been done, even a fool understands it. -Homer
   The conversational blogger is careful with his/her words because (s)he does not wish harm to anyone. They may have strong opinions, but they never make it personal or hurtful to others.
5. Talent develops itself in solitude; character in the stream of life. -Johann Wolfgang von Goethe
   Conversational bloggers are in a constant cycle of learning, growing, changing and integrating. Their work is when the keyboard is silent. And, the fruits of their work are shown in how they interact with others.

Okay, I can’t stop. So how about two three more…

1. To attain knowledge, add things every day. To attain wisdom, remove things every day. -Lao Tzu
   As conversational bloggers, we can learn to fill our selves every day with more knowledge about how to blog, how to drive traffic, how to get more links. What get, then is that – knowledge. But wisdom, and great conversation, comes from stripping it all down to just the conversation. Share, give, link and the rest takes care of itself.
2. To dare is to lose one’s footing momentarily. Not to dare is to lose oneself. -Soren Kierkegaard
   The conversational blogger stretches his/her self with their blog. Since they don’t have to be the expert, there’s room for them to slip into risks without unknown outcomes. This can become exciting and engaging conversation, without which we’re not authentic.
3. What do I think about when I strike out? I think about hitting home runs. -Babe Ruth
   One of my favorite all-time quotes. With your blog, swing for the fences. Just know that sometimes you’ll miss. So don’t let striking out get you down. Think about the sweet feeling when you connect and the ball goes sailing over the wall.

So, there it is…five eight inspirational quotes that tie directly into better conversational blogging.

Be sure to check out some of the posts that are showing up daily at Problogger. You can view the entire lists for Days 1, 2, 3, & 4 as Darren posts them. I’ve found some great topics from Day 2:

• 5 Back-to-Basics Strategies For Renewing Your Energy by Ririan
• Top 5 Top Blog Posts in SEO by Michael Jensen
• Top 5 Steps to Redirect Traffic from Your Old Site to a New One by Friedbeef
• Top 5 Tools Every Blogger Should Use by Scott
• If Only I Could Read Just 5 Blogs! by Jonathan-C. Phillips
• Top 5 Ways To Stop Being a Perfectionist by Krista
• Top 5 Easy Ways to Create Information Products by Gobala Krishnan
• Top 5 Things Moms Should Keep in the Family Minivan by Neena
• Blogging Networks: Top 5 Pros and Cons by Singhania
• My Top Five Motivational Quotes by Dave Das (hey, like me)
• Top 5 Free Ways to “Start” Generating Traffic to Your Blog by Ankesh Kothari
• Top 5 Tips for Beating Blogger’s Block by Joanna Young
• The top 5 reasons RSS is so great by Allan
• The Top 5 Strangest Things I’ve Learned While Blogging by Robert Hruzek
• 5 best places to go while visiting Acadia National Park by Norman Sargent (filed for later)
• Do You Know These 5 Easy Ways of Making Online Friends? by kayliz
• Building A Blog Community by Shelly Kneupper Tucker
• Top 5 Ways To Identify a Bad Listener by Derick
• 5 things I wish all bloggers did by Zieak

And please visit some of my friends who I know have participated:

• Self Improvement Strategy: Top 5 Reasons to put a STOP to Top 5 Lists! by Aaron Potts
• My Top 5 Successful Bloggers Who Made a Difference by Liz Strauss
• Top 5 Reasons GPS Tracking Makes sense by Dave Starr
• 5 Mistakes Made by Beginning Programmers by Brandon Wood
• Top 5 WordPress Plugins That Help Increase Comments by JohnTP
• The Top 5 Free Search Engine Optimization Tools by Wendy Piersall

What are your favorite inspirational quotes – whether they relate to blogging or not?

“May I help you?”

… is almost a useless thing to say.

If you want to end a conversation with a teenager, just ask, “How was school today?”

If you want to end a conversation with a customer, just ask if you can help. Instead, ask, “can I get you a hot drink?” or “what’s the worst thing about your insurance company?” or “one slice or two?”

I couldn’t agree more. You see, your clients/customers/patrons don’t often know what they need. They only know something isn’t working – which is why they’re searching for you in the first place.

If you ask them what they need, they’ll likely give you answer. But that answer will be pointed directly into the problem their facing. It’s highly unlikely it will lead them to a solution. Otherwise, they wouldn’t need you.

It’s much more effective to first listen to their story a bit and then ask specific and pointed questions that will help you identify further their need. The best questions can even get them thinking about the solution as though they thought of it themselves.

I find this the most effective method, when it works. Why? It puts the client back in power over their business. And ultimately as a coach or consultant that’s what you want.

How do you engage your clients/customers that unveil the solution?�

Wendy Piersall tagged me with this question a few days back: What Does It Take To Write A Great Blog Post? Kim Dushinski tagged her as part of Mohit Singhania’s Be Original Project.

My first thought…I have no idea. But I know, that’s a cop out.

The very next thing I think is that I can consider a post to be great, but you, the reader (and commenter), ultimately get to decide whether you feel the post is great or not. It’s sort of like me calling myself an expert in something and we already know how I feel about that.

I was curious what others had to say, so I poked around a bit and found that scrap booking is HUGE in the blogosphere. Who knew? And there were some helpful posts from scrap bookers. I’m amazed, however, at how developed this community is in the blogosphere.

Of course, I also found folks I was more familiar with with some very helpful ideas. For instance, Ben Yoskovitz suggests writing in bite-sized chunks, Terry Starbucker asserts his uniqueness in a genuine way, Mike Schaffner focuses his passion and explains it to the world, Leo at ZenHabits puts himself in every post, and Mike Sansone gives tips on making your blog sound like you.

My favorite piece of advice has to come from Dave Olson – live, feel, think, write and edit. It’s simple. It’s sweet. It’s beautiful.

Of course I had to take a look at what Liz Strauss had to say on the subject. Sure, I consider her a friend. Yet she write some of the most interesting and most conversational posts I know of. Liz suggests before you begin, STOP.

Choose to write about your passion whenever you can, but when you cannot, be passionate about what you write.

• Reflect on what you want to say. Know in your mind what your message is. Try it on for size. Imagine what you want readers to know, want them to see, want them to feel in their bones.
• Give those feelings spectacular words such as breathtaking, exhilarating, compelling, stunning, amazed, intrigued, or entranced. Imagine being a kid discovering this information for the first time. Try to capture the way it would feel.

Okay, enough stalling. The title of my post is How ‘I’ Write Great Blog Posts, so I should probably explain my way.

For me, it’s pretty simple. I write about what’s fresh on my mind and in my heart. I’ve found that what I’m living, loving and learning has the most passion for me. It’s the most honest, the most exciting and the freshest.

Sometimes it’s directly business / blog / conversation related. Sometimes it’s more about personal growth, spirituality. Sometimes it’s something I’ve learned or have a new thought about. Other times I have something to teach. And still there are times when I just need to take a stand on a topic.

Sure I peek at my reader and various search topics. And I always keep an eye on hot blogging topics. But I always bring it back to what’s fresh in my life, what I’m currently in love with and what I’m learning.

The other key for me is that I don’t separate Dawud the Blogger from Dawud the Man, the Father, the Husband, the Business Owner, the Coach & Consultant, the Healer, and the Spiritual Being. I am all of those when I blog. In other words, I bring my whole self into my blogging; from all perspectives and from every experience.

To summarize, here’s a few questions you can consider when you’re sitting down to write you posts:

• What is fresh in my mind, my heart and my soul today?
• What from my life will my readers enjoy and gain benefit from?
• What am I currently in love with?
• What have I recently learned or am learning?

The last question, which can be more of an overall blogging goals-type question:

• How can I bring more of my entire self forward in my blogging?

So now you know my secrets. Well, truth be known they’re not really secrets because I’m here doing it every day. I love the conversation and I love the relationships. That’s why for me writing a great post is about bringing my whole self forward and being true with where I am.
Of course I have to share some techniques with you like how to be original, how to create original content, using GMail’s autofilters, adding cool images, and listening to your inner voice. Not to forget the 101 ways to create original blog posts.

So how do you do it? How do you write great posts?