A couple of days back I was speaking with a client of mine. She's a life coach who wants to know better how to use the web (and soon her blog) to increase her marketing reach and, ultimately, her business. We spent the better part of an hour talking about how a blog, when used well, can become a … Read more about In Business, Make It About The Relationship First
How Are Your Online Relationships Different From Your Offline Relationships?
Boy do Liz and I have an interesting conversation going on about relationships. My last question to her, if you recall, was how has your blog changed the way you think about relationships? She titled her response: I Knew Everything about Relationships Until an Audience Came. You've gotta take a … Read more about How Are Your Online Relationships Different From Your Offline Relationships?
Small Business Advice: Think More Creatively
It's funny how sometimes things just jump up to make themselves obvious. Yesterday I share my opinions on what to do when a commenter isn't hearing your correctly. The conversation that arose was interesting and stimulating about how our commenters can sometimes take us out of context or comment on … Read more about Small Business Advice: Think More Creatively
Business Owners…Try Making It A Conversation
People want to do business with people - not businesses. A few business owners seem to get this. But don't seem to get it, though. It makes me wonder how business owners see themselves relating to their target audience. Perhaps that's the first mistake...target audience. What image do you create … Read more about Business Owners…Try Making It A Conversation
Why Your Newsletter Content Should Come From Your Blog
If you blog do you really need a newsletter? That's the question I asked the other day which led to an interesting, and in some cases spirited, conversation. I love that we have the space and freedom to openly share our opinions. And I'm grateful that you feel comfortable enough to be open and … Read more about Why Your Newsletter Content Should Come From Your Blog
What To Do When People Aren't Paying Attention To Your Blog
Don't you want your blog to be noticed? Sure, we each blog for different reasons. Some of us want to express our views or write about something we love. Others of us want make a buck or promote our business. And some just want to share their lives with others. Regardless of why you're blogging, … Read more about What To Do When People Aren't Paying Attention To Your Blog
Are You Having A Conversation With Your Niche Audience?
You'd think the latest question Liz asked me would be simple to answer. And on the surface it is. Yet, I've needed an extra day to think about where to take this one2one conversation next. When you go around the Internet, what mistake do you see most often? That's her question. Think about it for a … Read more about Are You Having A Conversation With Your Niche Audience?
How You Can Help A Friend With Their Business
Less than a year ago, my good friend Adam Kayce decided to change careers. For years Adam was a successful intuitive healer and teacher who helped countless people work with and heal their personal issues and physical diseases. As a teacher, Adam could explain the most complex ideas about … Read more about How You Can Help A Friend With Their Business
Social Networking: Is It Just About Ego?
What are you gaining from social networking? For some, social networking is a way of life. They use it to promote themselves and keep the channels of conversation and relationship open, posting many times a day on many different networks. Some are even building their own. For others, though, … Read more about Social Networking: Is It Just About Ego?
Maybe The Best Copywriting Tip Ever
Want to know how to overcome your fear of writing, writer's block or the obsession with getting the right words? Well, Andrea, over a Baby Steps...To Getting Started Online Today, has a great post that might just be the best copywriting tip I've seen. She says, "You allow your subconscious to do … Read more about Maybe The Best Copywriting Tip Ever
How to Find Great Content for Your Business Website
So what's the secret to blogging success? Yesterday Muhammad at Pronet Advertising wrote the 4 steps to success. His 4 steps are clear, good advice and probably similar to what you've seen before: Step 1: Good Content Step 2: Unique, Hosted Domain Step 3: Be Social Step 4: Invest Time, Be … Read more about How to Find Great Content for Your Business Website
How Business Strategy Can Be About Love
In our latest one2one conversation, Liz asked me: How important is strategy to your business? How does your strategy get built? Great question, huh? I can't wait to see how I answer it. Often, I've heard Liz quote Steve Farber as saying, "Serve the people who love you with the services you love." … Read more about How Business Strategy Can Be About Love
