If you’re running a business you’ve undoubtedly faced difficult times. Your plans fall through, launches go less than expected, and clients take more of your time then you’d like. The list goes on, right?

It’s just the nature of creating something – specifically creating something that involves other people. And if you’re selling anything – ad space, products, services, etc – you’re creating something for other people.

So when you find out you’re marketing isn’t working like you thought or that your great idea isn’t seen as such a great idea by the people in your market – what do you do?

When the sales slow down and the bills aren’t getting paid – what do you do?

And on those days that you have no motivation, no real desire to grind away at making your business work – what do you?

In other words, what keeps you going?

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