People want what you know!

They want your stories, your perspectives, your perceptions and your ideas. And in some cases they want your help or they want to learn how to do what you know. Either way, they appreciate the value your blog adds to their life or their business. The value, after all, is why they’re spending their valuable time reading you in the first place.

I was ruminating on this while reading Liz Strauss’ new informational product – an ebook, The Secret to Writing a Successful and Outstanding Blog. In her book, Liz walks you through how to use your blog to create conversation and grow a community. You get insights and suggestions from someone who has close to 70,000 comments on her own blog. I absolutely highly recommend it. And just to be transparent, I did help her a bit on the development and distribution, though I do not receive any royalties from it.

One interesting thing about Liz’s book is that it was created from content she had published on her blog over the past two years. When she came up with the idea to create her informational product, she went back through old posts to use the ones that would fit as content. In all, the core of her ebook is the content from her blog.

[ continue reading & share your thoughts → ]