Most of us at SOBCon08 are bloggers, right? So you had to know that we blogged the event. Now I say we collectively as I was too busy jotting notes to live blog and too engrossed in conversation to blog at the event.

So what about the evenings…well, if I was getting to bed before 2am, perhaps. But I wasn’t.

Yet plenty of people either wrote reports from SOBCon08 or were live blogging as it happened. We even had a Twitter feed going at one point. The conversation behind the event didn’t stop - even during it.

So if you missed something or lost your notes at least you can find what you need from the vast resources below.

And if you couldn’t make it to SOBCon08 this year, you’ll find a great list of content that was written during the event. Having gone through all of these posts, photos and videos, there’s enough content here to make it feel like you were there - just without the smiles, hugs and handshakes.

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SOBCon08 - Biz School for Bloggers… A report, part 2

Amazing that it took a whole blog post to cover the first day of SOBCon08, but it did. Friday was great. The boat ride stellar. And the conversation even better.

Seeing Lorelle first thing Saturday morning started the day off right. Got a chance to speak with Easton Ellsworth a bit, catching up on family and the like. Truth is I talk to Easton almost weekly. I did get to have breakfast with David Dalka and Phil Gerbyshak. We mostly talked shop - not blogging shop, but business shop - niche marketing and expert positioning. In other words, what problems do you solve for whom.

Business School was the theme of SOBCon08. The idea was born from watching lots of bloggers getting traffic and tons of comments, but making no money. This year’s SOBCon was going to bring business people and bloggers together so that business owners could learn about communities and using social media while bloggers could learn solid business practices.

Anita Bruzzese of 45Things kicked off the morning. She gave a great talk about managing your online reputation. Her advice: Remember “whatever you write has your name on it and you must be willing to stand behind it.” Her talk sparked a great conversation afterward that I was really getting in to. If only more time.

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Are you coming to SOBCon08?

I’ve been set on coming ever since I left Chicago last May. The event in 2007 was great. Lots of great people. Lots of great information. And, of course, lots of of great conversation. But what would I expect from an event that was partially the brainchild of Liz Strauss, Miss Conversation herself (now, that’s my opinion and she would probably deny it even though it’s the truth)?

That’s why I was so excited last fall when Liz and Terry Starbucker started planning for SOBCon08. This year’s theme - Biz School for Blogging. Notice the title closely. It’s not blogging for businesses. Rather, it’s  business school for blogging. In other words, bringing sound business principles into the blogosphere.

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Remember the days when the internet was like listening to news radio? You’d search the dial for news and interesting topics.

Then came talk radio. Now people could call in and add their two cents to the topic discussed by the host. I often think of social media as being like talk radio.

For instance, now people can interact with the ‘hosts’ of blogs; engaging in interesting, lively and informative conversations. Or they can meet each other in Facebook or on StumbleUpon. Yet it goes further than that. Now, rather than just commenting on topics, social sharing and networking sites allow users to have control over what content gets seen - which stories get pushed to the top. It’s really an amazing time. [ continue reading & share your thoughts → ]

I’ll be the first to admit it…I love blogging. It’s done nothing less than enhance the way I do business; opening relationships and opportunities that just weren’t available before I started blogging.

So I’m a huge advocate for people who want to begin blogging. As a matter of fact, while I still design and build websites (and blogs), I’m doing far more coaching and consulting with people who want to use their blog to increase their reach and grow their business.

One thing I’m constantly doing is suggesting blogs that new bloggers can read to learn more about blogging. And it’s been my intention for quite some time to create a list of blogs as a resource for new bloggers. These would be blogs and bloggers who I hold in high regard and who I, myself, continue to learn from.

But it looks like my colleague Drew McClellan beat me to the punch. He’s just released his New Blogger’s Toolbox. The Toolbox is a listing of bloggers who many of us consider great resources for learning the art of blogging. And since his list is pretty much the same as the one I’d put together, I thought I’d simply recreate here for you and all the people I speak with about blogging.

Drew also divided his list into useful categories. So here you go:

Chock Full of Practical Tips

• Converstations
• Creating Comments
• Yotophoto
• Daily Blog Tips
• Logic + Emotion
• Business Blog Angel
• ProBlogger
• Perfect Blogger
• Internet Marketing Monitor
• WebWare

Living Lab on Writing Compelling Blog Posts

• CK’s blog
• Priscilla Palmer
• Noah Brier
• I’ve been mugged!
• Electric Venom
• Styles of Blogging
• CopyBlogger
• Copywriting Maven
• Modern B2B Marketing
• Servant of Chaos

How to Build Community

• Viral Garden
• EMoms at Home
• Dawud Miracle
• Robyn McMaster
• Noah Kagan
• Christine Kane
• Come Gather Round
• Create Business Growth

Teach Marketing Tools

• Lonely Marketer
• Drew’s Marketing Minute
• Todd And
• Duct Tape Marketing
• Diva Marketing
• David Meerman Scott
• Small Business Marketing Mavericks
• Russell Davies
• Greg Verdino
• Jason Lonsdale
• Matt Dickman
• MP Daily Fix
• BizSolutionsPlus
• PodPress Forum
• Seth Godin
• CrapHammer
• Blogopreneur
• Hee Haw Marketing
• Conversation Agent
• Note to CMO

Welcome Wagons for Newbies

• Successful & Outstanding Blogs
• Converstations
• The Good Blogs

Contributors to Drew’s Toolbox:

• Robyn McMaster
• C.B. Whittemore
• Lori Magno
• Janet Green
• Joanna Young
• Paul McEnany
• Mario Vellandi
• Richard Cockrum
• Ryan Karpeles
• Liz Strauss
• Lewis Green
• Patrick Schaber
• Gianandrea
  
• Facchini
• Chris Brown
• Spinning Silk Multimedia

Thanks Drew, for putting this list together and making it available to all of us. You know, if you combine this list with my Ultimate WordPress Resource Guide, you’ve got just about everything you need to be a successful blogger.

And, if you have a blog that you think should be included that isn’t, please let me know in the comment box so I can add them and pass them on to Drew.

Also, in the future I’ll be sending lots of people to this page as a resource. So if you have comments on how any of these bloggers have helped you, please include it below…and know you’re helping someone who is learning how to blog.

(note: image Confused from An’veula on Flickr)

Boy do Liz and I have an interesting conversation going on about relationships.

My last question to her, if you recall, was how has your blog changed the way you think about relationships? She titled her response: I Knew Everything about Relationships Until an Audience Came. You’ve gotta take a read. Here’s an excerpt:

I don’t think about relationships anymore. I see the people I have relationships with and the incredible differences they make. I see the changes we make in each other.

Of course, she passed a great question right back to me when she asked:

Do you see a difference between your online relationships and those offline — beyond the obvious physical differences?

Without a doubt!

One of the most interesting differences, for me, has been how easy it’s been to get to know absolute strangers. Just from blogging I now have a number of people I’d call friends. People like Chris, Wendy, Char, Lorelle, Ed, Ben, Mike and Mike, David and David, Gayla, Phil, Kammie, Easton and Tony, to name a few. Most I’ve met in person. And all I stay in touch with by phone or email on some sort of regular basis (sorry I’ve been out of touch a bit lately, David).

What’s really neat is that they each live in different places. And I didn’t know any of them before I was blogging. Same with Liz…one day, some months back, I got an email message saying, “I’m calling you at 2pm today.” Then she did, we talked and we’ve not stopped since.

I’m pretty certain that without my blog I’d not know any of these folks. Yet we each have things in common that bring us together. Each one of them (and many of you) have enriched my life in different ways. I feel fortunate to call them all friends.

And that’s where the internet, and the blogosphere specifically, continues to amaze me. Through my blog, I’ve met such good, caring, interesting and quality people. We may live thousands of miles apart, but we’re neighbors in the blogosphere.

So what brings us together in the first place? In each relationship it’s a little different. Yet a common denominator is that we have similar interests. Those interests bring us together. It gives us a ground to share what we know and what we love with each other. Combine that with wanting to meet interesting people and you have a formula for building relationships that extend beyond the blogosphere.

Now that’s not to say that the people I’ve met blogging have replaced friends I’ve already had. Not at all. Rather, it’s just expanded my circle of friends. And that circle keeps getting larger.

And you know, you’re a part of that circle as well. Yeah, I do mean you. Without you, I’m not sure I’d still be blogging. I’m blogging to start conversations and build relationships. So without you, without your interest, your readership, your comments, your sticking around to get to know me, none of this would be possible. Okay, maybe it’s be possible, but it sure wouldn’t be worthwhile. So thank you.

So please, drop me a line some time and introduce yourself. And we’ve already met, don’t be a stranger. I love hearing from you.

And there you have the difference, as I see it, between online and offline relationships. How could I invite a bunch of people I don’t know to start a relationship without my blog? And then give you the time to respond whenever and however you like…if at all?

Of course you should know by now that my goal is to turn my online relationships into offline relationships. And that happens organically. So I have to ask you, how have your online relationships differed from your offline ones? Let’s talk about it in the comment box.

You know Liz and I keep going back-and-forth in this one2one conversation. Remember, you can join in the conversation on either of our blogs as well. So when I ask Liz this question, I’m also asking you:

What’s the oddest beginning to a relationship that you’ve developed through your blog?

You can look for Liz’s response on Thursday. But we don’t have to wait til then to talk about it…

Don’t you want your blog to be noticed?

Sure, we each blog for different reasons. Some of us want to express our views or write about something we love. Others of us want make a buck or promote our business. And some just want to share their lives with others.

Regardless of why you’re blogging, it’s likely you’re doing so to get attention.

Now, I don’t mean that in a childish, acting out way. I mean that you want to be noticed; that you’re writing to gain an audience. And you want your audience to so something whether they’re just reading and commenting, clicking link ads or answering a survey. So you want attention - you want to be noticed.

But what do you when suddenly no one seems to be paying attention to your blog? 

That’s the question that Liz Strauss asked me our latest one2one conversation.

As a blog and business consultant and coach, I get asked questions like this all the time. After all, the far majority of us blogging are doing so because we have something to share. But it’s hard to share when no one’s listening, right?

So what do you do when no one seems to be listening?

First of all, how do you know no one’s listening? Just about every blog that’s been around more than a couple of months sees some traffic - even it it’s a trickle. So people are listening. Okay, so they may not be listening, or even reading, but that trickle of traffic is finding you.

So you need to set criteria for evaluating whether people are paying attention or not. Doesn’t matter what you decide as the criteria, as long as you have some method to measure it. It could be traffic stats or referrals sources. It could be Technorati ranking or number of feed subscriptions. It could be how many comments you’re getting or how many ad click-throughs. Really, it doesn’t matter what your criteria are. Just be sure that it has meaning to you and it can be measured.

Once you have your criteria, you’ll want to begin measuring it. If you’re focused on comments it should be easy because your blogware (WordPress, Blogger, TypePad, etc) will show you comment stats. If it’s traffic, you’ll want to look at your server stats either through your hosting company or a service like Google Analytics. Technorati, feed subscriptions, and click-through ads will all have ways of measuring your what’s happening.

Why measure? Because it gives you a more objective sense of what’s happening on  your blog. Sometimes what you sense is happening just isn’t accurate. For instance, if you’re blogging for the conversation you’re probably interested in the number of comments your posts get. So if the number of comments goes down, it tells you that something in your writing isn’t helping your readers create conversation. In this case, you’d go back, look at the posts that have few comments and compare it posts that got more comments. What’s commonly different between them? It could be content, style or wording. Find what’s missing and write your next few posts with those elements in place - and measure what happens.

If your traffic’s dropped, look back at your stats and see why. One place to start is with your referrers. Are you getting the same amount of traffic through your referrers? If not, find out why. Compare the headlines from your most popular posts and those that are less popular - see a difference? Also, think back to those higher traffic times and consider what you were doing then that you’re not doing now. Maybe you used to comment more on other blogs and you’re not now. That’s easy to remedy.

In general, you can almost always measure what’s going on with your blog. After you’ve set the criteria that’s important to you, it gives you a place to spend your time. That way you don’t have to be bogged down with the many aspects of your blog - you can focus on the one to two most important parts.

Probably the biggest thing is to remember that blogging is for your readers. So if you can’t figure out why it seems people aren’t paying attention to your blog, ask your readers. As in a post and elicit comments. Maybe even email a number of readers and create a dialogue with them. They know why they read your blog better than you ever will. And if they like you, most will be more than happy to help. So ask.

The key to all this is to see what works for you and your readers and what doesn’t - or at least what works less well. Blogging is a bit of trial and error - even if you know what you’re doing. Even Darren Rowse is still experimenting with Problogger. So be willing to explore things, try things and see how they work.

Which is what leads me to my next question for Liz…

What have you thought would work on your blog that bombed with your readers? And what did you learn from it?

You know, I’m not just asking Liz, but you too. Let’s see if the comment box can carry two conversations - one about what to do when people aren’t paying attention to your blog AND the other around what have you tried that’s bombed with your readers.