Are you one of those business owners who’s not tracking your business activity, tracking your marketing or recording how you spend your time each day working on your business?
If you are – you’re certainly not alone. Very few small business owners are measuring their business activity these days – especially on the internet. And even fewer – way fewer – have an established system for tracking and evaluating the effectiveness of each of the most important parts of their business.
If you have a small business website it should serve one purpose – generating sales.
Sure, it should inform your visitors of your offers and give them social proof of your abilities through testimonials. Without a doubt, your website should generate and capture leads. And most importantly your business website should move your visitors toward buying your offers.
While there’s nearly infinite ways to do generate sales, a few necessary pieces need to be in place on your business website in order to generate more sales effectively. Most of this is really common sense. Yet after the more than 20 Business Website Assessments I’ve done in the past month, these basic elements are consistently being missed on small business websites.
Yet, these basic elements are so fundamental that you want to be sure you’re not missing them on your website.
Can Twitter really help your business? Or is it just another place on the web to waste time.
This is something I get asked all the time by clients, prospective clients and just about anyone else I meet and chat with. Heck, my mom called me a few weeks ago just to ask me, “what is Twitter?” So if it’s reaching my mom, who is somewhat computer savvy, it’s probably something we all want to figure out how to interact with.
But the question still remains – can Twitter help your business?
The answer…well, yes…and…no.
With small businesses one fact is true today, your business website should be a central hub for your business.
Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way.
Furthermore, having a website opens the possibility to not just market to your leads, but to create a powerful touch point for engaging your audience in conversation and building relationships with your prospects and clients.
So if you want a successful business, and I believe you do, it only make sense to create a website that fuels the growth of your business.
The internet is almost magical.
Think about it…you put up a few pages of text on a website and you have the potential for a business. People can view your site, read your copy and decide if they want to work with you. And blogs make it even more magical. You can easily write more content and your visitors can engage you and create conversation – increasing the possibilities that they might work with you.
Yet while the internet is magical, for many it provides false hope. So many business owners and service providers believe that simply having a website or blog alone will generate more clients. Nothing could be farther from the truth.
Launching a blog or website – on its own – may not change your business at all.
Most of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new clients.
Marketing your business is a really good idea, don’t get me wrong. However you choose to do it, marketing is a vital part of your business. As a matter of fact, marketing your services is something I teach my clients to do more effectively every day.
Yet I find that there’s a hole in the thinking that “all you need to do is effectively market your business.”
Susan is a life coach. She’s been working with clients ever since she received her certification. First with a few friends and later with the referrals her friends sent her. Of course one of those referrals taught her about marketing and helped her get a website up. Everything seemed to be going great.
Now, three years later, she’s struggling to get enough clients. She seems to get just enough clients to keep afloat. However she’s not fully replaced what she made at her day job.
Yet, she’s self-employed. She runs her own business. Or does she?
Hi. I'm Dawud Miracle, welcome to dmiracle.com. Here you'll find articles and resources all with two goals - helping you grow your service-based business and greatly increase your profits. And yes, I can help you.
By joining my list you'll be updated on all my free teleclasses, webinars and other events along with getting priority on a number of my paid events. And, a couple of times a month I send out articles that will help you with your business.
My name is Dawud Miracle and I'm a business growth advisor.
Since 2003 I've been in the trenches with business owners; teaching them how to increase revenue while creating more free time. If you'd like to find out how you can reach your business and financial goals, contact me.
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