If you’re a life coach, business coach, leadership coach, spiritual coach – heck, any sort of coach at all – you may want to pay attention to this post…

Do you know that you’re not really marketing your coaching practice to a target audience, that you’re not communicating to a niche market, and that you won’t find your next coaching clients if you ‘engage a marketplace?’

It’s so true. Yet most of the websites that promote life coaches seem to think that’s exactly what they’re doing – talking to a market or an audience.

Is your life coaching website getting you coaching clients?

If you ask a life coach whether their website is getting them coaching clients – most often the answer is no. I know this for a fact because I teach coaches how to use their websites – really their entire web presence – to build a following and get more coaching clients. And most of the life coaches I work with come to me with website copy that is trying to speak to an audience.

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Everyday I ask life coaches and business coaches alike this question: what’s the most pressing problem (or issue) in your business right now?

Most of the time the coaches give me answers that have to do with getting more traffic to my website, getting more people on my list or getting enough coaching clients. The interesting thing is even my other clients – healers, therapists, authors and other service providers – give me similar answers.

While it true that as a life coach you may need more traffic to your coaching website or you need more coaching clients in your practice, it may not be the most pressing problem in your coaching business. And often, getting more traffic to your coaching website isn’t.

But for most of my coaching clients, the most pressing problem can be elusive. This is because usually the most pressing problem in your business has nothing to do with your marketing or generating traffic to your coaching website. Rather it usually has to do with how you actually DO your business.

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Want To Increase Sales? There’s almost limitless methods for doing so. And all those methods boil down to one thing:

Be in front of your audience when they need you.

That’s it. That’s the key to increasing your sales. Think about it, when you’re at a restaurant, do you care with the bathroom is? Not til you need it, right? Or an ATM. You likely pass dozens of them every day and don’t notice them, right? But what happens when you’re out of cash? Every ATM comes into focus. What’s more, you might scurry to find one.

So many small business owners don’t consider this when they market their business. They work hard on their vision and business plan. Then they focus on their offer and how best to communicate that offer to a target market. Ideally, they’re wanting to position themselves as an expert in a select niche market.

But no one cares that you’re an expert until they need an expert. In other words, no one cares that you can solve a set a problems until they are faced with those set of problems. Then, they go out and look for a solution.

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Are you one of those business owners who’s not tracking your business activity, tracking your marketing or recording how you spend your time each day working on your business?

If you are – you’re certainly not alone. Very few small business owners are measuring their business activity these days – especially on the internet. And even fewer – way fewer – have an established system for tracking and evaluating the effectiveness of each of the most important parts of their business.

This is a HUGE MISTAKE!

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If you have a small business website it should serve one purpose – generating sales.

Sure, it should inform your visitors of your offers and give them social proof of your abilities through testimonials. Without a doubt, your website should generate and capture leads. And most importantly your business website should move your visitors toward buying your offers.

While there’s nearly infinite ways to do generate sales, a few necessary pieces need to be in place on your business website in order to generate more sales effectively. Most of this is really common sense. Yet after the more than 20 Business Website Assessments I’ve done in the past month, these basic elements are consistently being missed on small business websites.

Yet, these basic elements are so fundamental that you want to be sure you’re not missing them on your website.

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Can Twitter really help your business? Or is it just another place on the web to waste time.

This is something I get asked all the time by clients, prospective clients and just about anyone else I meet and chat with. Heck, my mom called me a few weeks ago just to ask me, “what is Twitter?” So if it’s reaching my mom, who is somewhat computer savvy, it’s probably something we all want to figure out how to interact with.

But the question still remains – can Twitter help your business?

The answer…well, yes…and…no.

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With small businesses one fact is true today, your business website should be a central hub for your business.

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way.

Furthermore, having a website opens the possibility to not just market to your leads, but to create a powerful touch point for engaging your audience in conversation and building relationships with your prospects and clients.

So if you want a successful business, and I believe you do, it only make sense to create a website that fuels the growth of your business.

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