There are lots of keys to creating a successful business. Yet the one that I’ve found to be most important - and often most lacking in small businesses is positioning.
There’s lots of definitions of positioning because the term is often used along side branding. The definition that I gravitate to is:
Positioning is the space that you wish to occupy in your target audience’s mind, relative to your competitors.
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Positioning is one of the biggest, most foundation keys to success.
My name is Dawud Miracle and I'm a