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Hate Selling? Well, You're Doing It All The Time

Let me guess, when it comes to your small business, you hate selling.

Just the idea of it makes your stomach turn a bit. It seems dishonest and dirty. And you’ve convinced yourself that it’s pretty much unnecessary to sell. Somehow you can get more clients and customers without having to deal with all that selling stuff.

But how? How do you encourage more clients and customers to buy your products and services without selling to them? How can you grow your practice, increase your revenue and grow your small business and be apprehensive to selling what you produce and offer in your small business?

Perhaps you don’t have to be apprehensive to selling. After all, you’re selling all the time.

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Why Your Marketing May Not Be The Reason You're Not Getting More Clients

marketing-and-selling-work-togetherMost of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new clients.

Marketing your business is a really good idea, don’t get me wrong. However you choose to do it, marketing is a vital part of your business. As a matter of fact, marketing your services is something I teach my clients to do more effectively every day.

Yet I find that there’s a hole in the thinking that “all you need to do is effectively market your business.”

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Remember, Your Website Is a Sales Tool – Don't Be Afraid to Use It!

If you have a website, it serves one purpose – to sell something!

Whether you’re selling goods and services or ideas and opinions – websites are about selling. If you have an offer, you want people to buy it. If you like something, you want people to try it. If you believe something, you want people to believe it too. And if you know something, you want other people to know it as well.

It doesn’t really matter how you slice it, the point of a website is to sell something. Otherwise, what’s the point of having a website? To display pretty pictures for everyone to see? Of course not. Websites are about selling because as people, we’re selling all the time. And there’s nothing wrong with that.

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4 Simple Questions That Make the Difference Between Business Success & Business Duress

Do you consider your coaching business or healing practice successful? Or is your small business causing your duress?

If it’s the latter, there are steps you can take to help you go from business duress to business success.

Last week I introduced 4 simple questions to help you start and grow your business. They are the same 4 questions I use with my clients every day. They’re purposefully simple. Yet behind their simplicity lies all the depth and detail you need to create a successful business. Answer these questions fully and you’ll be on your way.

So let’s review what the four questions are:

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Is Your Business About Relationships? …and Why It Should Be!

What is your business about?

Is it about branding and marketing? I’m sure it is. Is your business about sales and profits? I sure hope so. And is it about making some difference in the world? Ideally, that would be nice.

But branding, marketing, sales and making a difference require one thing – relationships. Ultimately, business is about relationships. Doesn’t matter whether you’re selling products or pitching services, ultimately people buy because they trust you. And trust comes from developing a relationship – even if that relationship is built from content on your website.

Whenever I work in my business, make plans etc, I always think about people. I remember that it’s people that I’m doing business with not some segment of niche market (though I may use the terms). And I remember that my own clients hire not my business, but me; they hire me. While they may like, want or need what I know or can teach them, ultimately they’re working with me because of the relationship we’ve built – and are building.

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Having Trouble Getting More Clients? Consider Yourself Unemployed

Susan is a life coach. She’s been working with clients ever since she received her certification. First with a few friends and later with the referrals her friends sent her. Of course one of those referrals taught her about marketing and helped her get a website up. Everything seemed to be going great.

Now, three years later, she’s struggling to get enough clients. She seems to get just enough clients to keep afloat. However she’s not fully replaced what she made at her day job.

Yet, she’s self-employed. She runs her own business. Or does she?

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