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Why Life Coaches Have Marketing All Wrong

written on 18 March, 2010 by Dawud Miracle

target potential coaching clientsIf you’re a life coach, business coach, leadership coach, spiritual coach – heck, any sort of coach at all – you may want to pay attention to this post…

Do you know that you’re not really marketing your coaching practice to a target audience, that you’re not communicating to a niche market, and that you won’t find your next coaching clients if you ‘engage a marketplace?’

It’s so true. Yet most of the websites that promote life coaches seem to think that’s exactly what they’re doing – talking to a market or an audience.

Is your life coaching website getting you coaching clients?

If you ask a life coach whether their website is getting them coaching clients – most often the answer is no. I know this for a fact because I teach coaches how to use their websites – really their entire web presence – to build a following and get more coaching clients. And most of the life coaches I work with come to me with website copy that is trying to speak to an audience.

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