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8 Common & Critical Small Business Website Mistakes You Don’t Want to Make

8-critical-website-mistakesWith small businesses one fact is true today, your business website should be a central hub for your business.

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way.

Furthermore, having a website opens the possibility to not just market to your leads, but to create a powerful touch point for engaging your audience in conversation and building relationships with your prospects and clients.

So if you want a successful business, and I believe you do, it only make sense to create a website that fuels the growth of your business.

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In Troubled Economic Times, Be Smart & Be Bold

Let’s face it, our economy here in the U.S. is in trouble. As a nation, and as individuals, we’ve out-spent our means and overextended our lives while saving less than ever before in history. And after decades of being inflated, it appears our economy is entering a readjustment period. This isn’t, necessarily, a bad thing. Yes, people will lose jobs, companies will go under and house will foreclose.

Yet if you run a small, independent business, the economy has far less impact on your business than you think. So you’re likely not facing the doomsday that’s being talked about with every newscast and editorial.

Unless you believe you are. But remember, as a service provider, you have much more opportunity in these times than corporations do.

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How Do You Measure Success…and Why You Should

measure your business success

How do you define success in your business? It’s a question I ask every client – and most of the prospects I ever speak with.

The interesting thing for me is how often the people I speak with don’t have a specific answer. Sure, we can come up with just about anything on the fly. Yet it’s not difficult to tell the difference between established, well-thought-through business goals and those that we sort of find when we need to talk about such things.

Having a way to measure the success of your business, however, is one of the most vital parts of running a business.

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The Simplest, Yet Most Important Question You Can Ask Yourself About Your Business

As small business owners, we tend to make things so much more complex than they need to be.

Think about it. If you run a small business, where do you usually put the majority of your focus? Marketing? generating revenue? Your work with you clients? Things like this?

So often the question you have about your small business deal with how or what, right? You know – how do I generate more revenue or what do I need to do to get more from my marketing? Aren’t these the questions you most often find yourself asking?

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4 Simple Questions That Make the Difference Between Business Success & Business Duress

Do you consider your coaching business or healing practice successful? Or is your small business causing your duress?

If it’s the latter, there are steps you can take to help you go from business duress to business success.

Last week I introduced 4 simple questions to help you start and grow your business. They are the same 4 questions I use with my clients every day. They’re purposefully simple. Yet behind their simplicity lies all the depth and detail you need to create a successful business. Answer these questions fully and you’ll be on your way.

So let’s review what the four questions are:

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What Confucius Has to Say About Running Your Business

I love philosophy. I think it’s because I love to contemplate the nature of things. And that’s what philosophy is ultimately about – studying the fundamental nature of knowledge, reality and existence.

Studying philosophy makes you think. It opens and expands your mind to all sorts of different, sometimes penetrating ideas. And in many cases, philosophy is perfect for working on business strategy and tactics. Nowhere is that more obvious than salespeople, the world over, studying Sun-Tzu’s The Art of War – the great work on military strategy – to try to gain an advantage over their ‘opponents.’

If we could consult another great Asian philosopher, Confucius, what might he teach us about running our business? What wisdom might we extract from his in depth look at life and the reality of things? Let’s take a look…

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