Is it really possible to create a viral marketing effect?

Sure, it’s possible to create a viral marketing strategy. And it’s certainly possible to know what viral marketing is and, theoretically, how to use it.

But can you just simply create a viral response in some formulated or calculated way? Or is viral marketing something that happens as a result of a little solid word-of-mouth marketing and a little luck?

Well, according to Ze Frank, we don’t just go get ourselves a viral marketing experience. Rather it’s something that sort of organically happens based on, first, word-of-mouth marketing and then, second, by way of having chosen the right thing at the right time with the right audience. In other words, viral is not something we can just go get.

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Word-of-mouth is certainly the most powerful form of marketing.

You know how it works, you find some amazing product or use some stupendous service and you can’t help but tell people about it. It’s as though you’ve found something unique that you have to share with others.

As a small business owner, word-of-mouth marketing can be your best friend. The cost is low and the affect can be huge.

But on thing that always gets in the way more effectively using word-of-mouth marketing is the idea that you have to create the greatest product or service in the world. If it’s even possible, it’s not necessary.

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