There are a number of questions I get asked often by my clients about developing and growing their business using their websites.

But I’d say one question is asked more than any other – “how do I get (more) traffic to my website?”

So last fall I began mindmapping all the ways I could come up with to get more website traffic. My first goal was to reach 100 ways to get more visitors. I quickly, however, crossed that boundary into 147 ways. Then I stopped listing them and taught a couple of teleclasses from my list.

Some time in January, I picked the list back up and started adding to it. Soon, I was past 200 ways to get more traffic. And I settled on more than 220 different ways to get more website traffic. I’m sure the list will continue to grow, and I’ll definitely continue updating the materials I have.

So now I had this list of all these ways to get more website traffic – the next thought, “what should I do with it?”

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One thing you have to say about blogging is that it’s a great way of generating traffic to your website. You write a blog post and promote it a bit. Your posts goes out to your feed subscribers and can gets picked up by social services. With a little effort, your blog can generate gobs more traffic for your website than your old, static website ever could.

As a blogger, you learn pretty quick how to look at your traffic stats. You see that your traffic goes up the days you write and down the days you don’t. You look at your referring sites regularly to see where all the traffic is coming from and spend more time on the sites that are driving you the most traffic. And hitting the motherload of website traffic is getting to the front page of Digg, Reddit or del.icio.us.

But do your traffic stats mislead you? Is your goal just to get gobs and gobs of traffic to your website?

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There are a number of questions I get asked often by my clients about developing and growing their business using their websites.

But I’d say one question is asked more than any other – “how do I get (more) traffic to my website?”

Since I seem to seldom lack for ideas, I thought I’d start writing them down. Next thing I knew I had a list of nearly 100 ways to drive traffic to your website. Since all of these are things I’ve done at one time or another I knew they worked.

But I didn’t stop there. I started brainstorming even more ways to drive traffic. Then I had a few close colleagues take a look at my list and they added a few. Now the list is over 180 viable methods for driving traffic to your website.

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The goal of your website copy is to get your prospects to identify themselves in your business. You want to show them clearly that you understand their problems and can provide a unique and workable solution.

One way to do this is through testimonials and case studies. You know, something like this…

When Judy called me, her business was struggling, her website traffic was stalled and her newsletter list was all-but stagnant. I helped her see what she was doing wrong. I corrected those problems for her and now he business is thriving.

Sounds fine, right? My client needs to be rescued and I can save them from their peril.

I thought so too until I read Drew McClellan’s post Are We Playing the Wrong Role in Our Stories. Drew’s post changed my thoughts on how I approach case studies and testimonials. He suggests that when we tell out clients story we have the classic setup…

We have a hero, a problem/villain, a victim and a glorious solution.
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