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Dawud Miracle
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The Single, Most Important Question You Can Answer About Your Business

written on 11 February, 2008 by Dawud Miracle

why.jpgWhy?

Really, that’s it.

Why?

It’s the most important question to ask yourself about your business. It’s also the most important question to answer.

Why?

Simple - you have to know the reasons…the motivations…the rationelle for everything you do.

Nothing you do, say, create, experience, generate, design, produce, promote, develop or decide upon should go without you asking, “why!

So…why are you in business? Why do you market to the people you do? Why is your business not as successful as you want?

And…the next most important question…

What? What are you going to do about it?

Do you ask…and how do you answer these questions about your business?

(note: image from Yves* on Flickr)

Comments: 22 Comments › join the conversation
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22 responses so far ↓

  • Paul Feb 11, 2008 at 1:58 pm  

    To make money. It is why I get up in the morning. I have to make money to survive. I am also business to provide people with information about new homes and communities. I want my visitors to get the best deal on a new home. I believe we have the best product out there! So I guess it is not all about the money, though a lot of it is.

  • usa newspapers news Feb 11, 2008 at 2:18 pm  

    I am not successful at my job because I haven’t(couldnt choose) chose the best job for me so I do no effort to change something.I had better work in computer sector(I wish)

  • Jean Browman–Cheerful Monk Feb 11, 2008 at 5:14 pm  

    Those are great questions about life in general, not just about a business. (As you know, I’m not selling anything. My blogs are about sharing our adventures in life.) I knew at an early age that I wanted to find work that was interesting and meaningful for me, and I worked hard to find it, to prepare for it. So touching into that deep why, that deep passion, was the most important step for me. Once I knew that I kept trying things until something resonated and I found the home in life I was looking for.

    Great topic!

  • Living Rooms Feb 11, 2008 at 9:34 pm  

    Yes i think why is an important question to ask about why you do something… are you knowledable enough, do you have the vocation, are you passionate about it, several questions are answered when you ask that ‘why’

  • optimization Feb 11, 2008 at 10:41 pm  

    You’d be surprised how many business owners don’t have a good answer to this question.

    Your typical person would answer “money” but I think there is more to life than money - yes we all need it to get by and its a nice thing to have, but “the love of money…”

    You know the rest.

    So what’s your answer to the questions you posted Dawud?

    I believe all people/business need to have a higher purpose and make an impact on the world.

  • Home Recording Feb 12, 2008 at 9:44 am  

    The high attrition rate in startups is due to these questions being honestly answered. The problem is not in the questions but in answering them with brutal honesty. That unfortunately is very difficult to owners of businesses. Strange, but I would like very much to be proved wrong.

  • Dawud Miracle Feb 12, 2008 at 12:18 pm  

    Paul,
    Shouldn’t work be about making money? I think so. And the balance we find between profit and purpose, for instance, is up to each of us to discern for ourselves.

    Wouldn’t you agree?

    usa,
    So what do you do now?

    Jean,
    I’ve found that it’s very difficult to ask why about your business if you’re not asking it about yourself. The two are intertwined.

    Living Rooms,
    There are. It’s one of the great questions my 4-year-old daughter reminds me of constantly.

    optimization,
    I hear you.

    My answer…because it’s what’s in my heart. Sounds trite - but true. My business is formed around having a purpose. And that purpose is helping business owners build and profit from the business that they love.

    I’m not talking about touchy-feely here. I’m talking about following your own inner knowing, beliefs and ideas about how to make a living. Where else do the ideas and passion for a business come from if not from within us?

    Home Recording,
    But you’re right. Many business owners - especially in the age of the internet - aren’t really business owners. They have no structure to their workday or a viable, measurable marketing plan. And they often don’t ‘work’ at it. Having a business is sort of a concept for them. And yes, they might get a few bucks here or there, but they’ll never reach the point of success without establishing solid business practices.

    So, you’re not wrong and there’s no reason to prove you that way.

  • usa newspapers news Feb 13, 2008 at 8:11 am  

    Dawud : So what do you do now?
    I am a teacher.In fact I sometimes love my job and am happy to open the horizons.Now I study html by myself and want to learn php.

  • Dawud Miracle Feb 13, 2008 at 10:48 am  

    usa,
    Sounds great. Do you have web-development aspirations?

  • usa newspapers news Feb 13, 2008 at 5:21 pm  

    Dawud”Do you have web-development aspirations?”
    Certainly yes.I want to do something different but I know it requires hardworking,experience and knowledge.I want to take it further than a hobby.

  • I remember doing this to myself for hours and I totally owned and was defeated myself in the end.

    This will really open my eyes as to what I want to achieve when I blog.

  • Dawud Miracle Feb 15, 2008 at 3:23 pm  

    usa,
    Great. There’s tons of great information out all over the web about best practices. Good luck. And please, stay in the conversation here.

    BradBlogging,
    It will. Don’t you think it’s important to know why you do what you do?

  • j2watches Feb 18, 2008 at 3:59 pm  

    I think the why part is easy - it’s to make money, or make a living.

    Simple necessity. Most of us don’t have the luxury of choosing not to.

    That being so, I believe the real question becomes “What?”

    What will we do to make a living?

    This is the hard part and the reason why so many folks are miserable going to work, getting up every day, and so on.

    If we would take the time to figure ourselves out, out likes and dislikes, etc. we’d be more able to choose a vocation and career that were suited to.

    And not everyone knows what they really want to do, so it’s okay to be wrong a few times while trying things out.

    The mistake so many make is in letting themselves get trapped into continuing to do something they hate.

    I watched a guy who kept working a job he detested, just so he could get to retirement and do what he wanted.

    A year before retiring, he was found to have cancer. Spent some months in hospital, but it eventually killed him.

    That was a sad thing to see, but at the same time it motivated me to make some difficult career choices, and moves that others thought me nuts for doing.

    I’ve never forgotten that life doesn’t wait and we can never count on having tomorrow.

    I didn’t always, but now I focus a lot more on taking time to smell the roses.

    Find something you like to do, and ignore when the rest of the world tries to fit you into its mold.

  • Dining Room Furniture Feb 19, 2008 at 9:45 am  

    Never asked myself these before. But I do see the importance of it now. Will surely do so in future.

  • Sue Feb 19, 2008 at 5:30 pm  

    The questions sounds good, i think there are very importent

  • Dawud Miracle Feb 20, 2008 at 11:26 pm  

    j2watches,
    Right on! I’m right with you that we should march to the beat of our own drummer and definitely not wait to find what we love.

    Yet, the question remains why? Why do I go to the job I hate? Why don’t I do something else? And once I know what I want to do, I have to ask, why and I choosing this?

    Why is the question that rights our ship. Without why, what is often meaningless.

    Thoughts?

    Dining Room,
    Why haven’t you ask yourself why?

    Sue,
    Why do you think they’re important? And how would you answer why you do what you do?

  • folusho orokunle Mar 11, 2008 at 12:35 pm  

    great information about business and life. good luck to you.thanks

  • Website Design India Mar 25, 2008 at 6:53 am  

    Hi,

    You have such a great website with nice and useful information for life.

  • sohbet Mar 27, 2008 at 5:03 pm  

    thnk

  • Computer Repair Apr 4, 2008 at 12:15 pm  

    Very powerfull post. My number one reason of course is to make money for my family. Number two reason is because I’m tired of hearing horror stories about computer repair companies. Why do these companies rip off their customers?
    We arn’t as big as we want to be because unlimited computer repair is a new concept that is slow to catch on.

    I guess I’m thinking out loud here. Really though, If you don’t know why your in business, then whats the point?

  • surveying equipment Jul 13, 2008 at 3:55 pm  

    but there are two kinds of why - two main ones, one is because of the money , two because it is something that thus person like.

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