What do I get?
Every single person who visits your website or interacts with your business is asking this question. And most often, we’re answering them with, “if you do this you’ll get that.”
You find this way of thinking everywhere. Yet I say it goes against our true human nature. Yeah, sure, we want to rule and control our environment. But even that gets old. Think about the last argument you ‘won.’ Might have felt great for a little while, but didn’t you soon start to feel a bit empty inside, as though something got taken from you?
Now think of the last time you gave something to someone. Not just gave something, but gave them something they loved. Now go further in thinking about the last time you gave something to some that they loved openly without wanting or expecting anything in return – at all.
Didn’t that feel great? And do you remember how the feeling filled you up with excitement and warmth that stayed with you for a while?
That is THE secret to business success…giving. But not just giving, giving freely, openly without expecting anything in return. When you give like this, it’s like planting seeds fertile soil. With a little time, some sunshine and regular watering, that seed will product a tree that gives you fruit year in and year out.
So give. You’ll find it to be the most effective marketing approach you’ve ever used.
So, how do you give?