There are lots of keys to creating a successful business. Yet the one that I’ve found to be most important – and often most lacking in small businesses is positioning.
There’s lots of definitions of positioning because the term is often used along side branding. The definition that I gravitate to is:
Positioning is the space that you wish to occupy in your target audience’s mind, relative to your competitors.
In this short video, Guy Kawasaki talks about positioning and finding your niche. The key, as he suggests is know thyself and know thy niche.
So the key is to clearly identify how you position yourself in your niche. In other words, how do people perceive your products and services.
So, how strong is your position? And how unique is your business? Let’s chat about it.