As small business owners, we tend to make things so much more complex than they need to be. Think about it. If you run a small business, where do you usually put the majority of your focus? Marketing? generating revenue? Your work with you clients? Things like this? So often the question you have … Read more about The Simplest, Yet Most Important Question You Can Ask Yourself About Your Business
Can Your Website Do This?
I think most of you who are reading my blog have heard of WordPress. Many know it as blogware (blog software) and some - especially my clients - know it as a full content management solution (meaning you can easily edit your content using it). But I know there are some people who read my blog … Read more about Can Your Website Do This?
Marketing vs. Advertising: Is There a Difference?
I'm certain that you market your business. But, do you advertise your business? I've heard so many web-based small business owners do their best to avoid using the word advertise that I've begun to wonder why. I've worked with enough clients offline to know that it's not small business owners in … Read more about Marketing vs. Advertising: Is There a Difference?
You Do Know That Social Marketing Isn't A Fad, Right?
It's funny to me that people are still asking whether social media is viable for business. Obviously, the advertising industry picked up on blogs and social media pretty early on and revenue streams based on advertising has matured quite rapidly. And like with anything on the web, the internet … Read more about You Do Know That Social Marketing Isn't A Fad, Right?
How Well Is Your Blog Selling Your Business?
I'm always amazed at people who think that bloggers mostly write about their personal life. Think about how often you've heard someone say, "why would I want to blog? I don't care about what someone at for breakfast." What's often missed in statements like this is that blogging isn't just about … Read more about How Well Is Your Blog Selling Your Business?
Without a Community, Your Website is Useless
Imagine if you developed subdivisions and built houses for a living. What would it be like if you built a bunch of beautiful homes complete with garages and drives, but didn't build the streets that connect them? How could you possibly sell all your homes and develop a thriving community if people … Read more about Without a Community, Your Website is Useless
Remember, Your Website Is a Sales Tool – Don't Be Afraid to Use It!
If you have a website, it serves one purpose - to sell something! Whether you're selling goods and services or ideas and opinions - websites are about selling. If you have an offer, you want people to buy it. If you like something, you want people to try it. If you believe something, you want … Read more about Remember, Your Website Is a Sales Tool – Don't Be Afraid to Use It!
What Keeps You (& Your Business) Going?
If you're running a business you've undoubtedly faced difficult times. Your plans fall through, launches go less than expected, and clients take more of your time then you'd like. The list goes on, right? It's just the nature of creating something - specifically creating something that involves … Read more about What Keeps You (& Your Business) Going?
4 Simple Questions That Make the Difference Between Business Success & Business Duress
Do you consider your coaching business or healing practice successful? Or is your small business causing your duress? If it's the latter, there are steps you can take to help you go from business duress to business success. Last week I introduced 4 simple questions to help you start and grow your … Read more about 4 Simple Questions That Make the Difference Between Business Success & Business Duress
4 Simple Questions to Help You Start & Grow Your Business
So, you want to start working with clients - great! Depending on who you listen to, there's so much you need to do in order to successfully launch your business. It doesn't seem to matter whether you're a life coach, business consultant or holistic healer, launching a successful business takes … Read more about 4 Simple Questions to Help You Start & Grow Your Business
Is Your Business About Relationships? …and Why It Should Be!
What is your business about? Is it about branding and marketing? I'm sure it is. Is your business about sales and profits? I sure hope so. And is it about making some difference in the world? Ideally, that would be nice. But branding, marketing, sales and making a difference require one thing - … Read more about Is Your Business About Relationships? …and Why It Should Be!
The Absolute, #1 Reason Small Business Owners Should Be Blogging
Poke around the web and you'll find numerous opinions on why, as a small business owner, you should be blogging. Some say you should blog to increase your reach. Blogs can certainly help you reach a larger audience faster, and often cheaper, than your usual website. Toss in social media and you can … Read more about The Absolute, #1 Reason Small Business Owners Should Be Blogging
