Do you remember the first time you rode a bike as a kid? I do. I remember being scared out of my shorts. I remember my dad saying, 'son, don't let a little fear stop you from doing what you love.' Those words have stuck with me since. Don't let a little fear stop you from doing what you … Read more about Don’t Let a Little Fear Stop You From Doing What You Love
After all these years I'm still amazed at how difficult people make marketing online. It just doesn't have to be that way. You can make website marketing simple. I won't waste either of our time with why website marketing can seem complex, complicated and overwhelming. You probably already have … Read more about How Life Coaches Can Make Website Marketing Simple
It's true, I am guilty. The past few years has seen my life take many unexpected twists and turns. All right, let's not sugar coat it. There were times where events in my personal life seemed flat out impossible to deal with. I won't get into the gory details here but it was horrific at times. I … Read more about Have You Forgotten Why You’re in Business? I’m Guilty!
It's difficult to develop a website to promote your practice without clarity. Clarity in vision. Clarity in message. Clarity in audience. Clarity in need. So often I talk to people who are fuzzy about having a website. They know they need one. But their lack of clarity stops them from moving … Read more about 7 Steps to Clarifying Your Website Needs
Your website is the face of your business on the web. And for many, it's the face of your business - period. As such, it's your most important platform for connecting to new, potential clients. But for many people, their website is missing some very critical elements. These missing elements are … Read more about 6 Most Critical Elements of a Successful Website
There are three ways to create offers your audience wants: Create what you want, regardless of what people in your audience wants. Create what you think the people in your target audience wants. Create what the people in your target audience tells you they want. Well, the first option … Read more about How to Create Offers Your Audience Needs, Wants and Will Buy.
You know, I tell my clients all the time that if you don't like your website, you won't use it. But I never thought that it applied to me. Yet, I stopped liking my old dmiracle.com design a long time ago. I found it clunky and difficult to use. I found it not very fun or interesting to look at. I … Read more about I (finally) Switched My Website to the WordPress Genesis Framework…Why You Should Too!
With small businesses one fact is true today, your business website should be a central hub for your business. Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, … Read more about 8 Common & Critical Small Business Website Mistakes You Don’t Want to Make
Let me guess, when it comes to your small business, you hate selling. Just the idea of it makes your stomach turn a bit. It seems dishonest and dirty. And you've convinced yourself that it's pretty much unnecessary to sell. Somehow you can get more clients and customers without having to deal with … Read more about Hate Selling? Well, You're Doing It All The Time
Most of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new … Read more about Why Your Marketing May Not Be The Reason You're Not Getting More Clients
So there's more talk of economic stimulus for our sluggish U.S. economy. If this is going to be like the previous stimulus then we can guess it's not going to be much of a help, right? As a Life Coach, a Business Coach, or a Holistic Healer you probably have been feeling the affects of the slow … Read more about 4 Step Economic Stimulus Plan for Life Coaches (& Other Small Businesses)
Is your business feeling the crunch of a slow economy? Last week a client of mine, Kim (name changed to protect the innocent) told me that her business had slowed almost 40% over the past 18 months. As we talked, she explained that she's doing nothing different with her advertising and marketing - … Read more about Small Business Growth Tips to Overcome a Slow Economy