Do you use 'click here' as link text on your site? I have. And I would say almost every one of my clients over the past nine years has too. But why? Why do we think that we need to tell our readers to click here? I guess we believe that click here will make it clear to our readers that this is a … Read more about Using "Click Here" Is Probably Hurting Your Site
Does Your Business Make Meaning?
I'm always intrigued by Guy Kawasaki. While I know he's controversial - and outright disliked by some, I still find amazing value in what he says. Guy's perspective the core of a successful businesses is to make meaning. He says, "...those companies that are fundamentally founded to change the … Read more about Does Your Business Make Meaning?
Are You Fully Expressed In Your Business?
As you can see from my past two posts, I'm working through a shift in my business. It's not so much a new direction as it is an evolution. All the work I've ever done has been about caring for people and people's needs. When I was a waiter, I took care of people's dining experience. When I was … Read more about Are You Fully Expressed In Your Business?
Blogging? Tell 'Em About the 4 C's.
I coach, consult and educate small business owners on how to use their websites to grow their businesses. Some of my clients are not bloggers. Some are. Many become bloggers during the process. So I'm always looking for easy-to-understand ways to explain to my clients about why they want to be … Read more about Blogging? Tell 'Em About the 4 C's.
What's Good For Your Target Audience IS What's Good For Your Business
Recently, Kathy Sierra of Creating Passionate Users wrote an interesting post on what she calls the secret of Loveocracy. You should read it, if you haven't. It's a great post that highlights what's good for your target audience is what's good for your business. The secret is simply this: you have a … Read more about What's Good For Your Target Audience IS What's Good For Your Business
Free Blogging Tips…Interested?
I was reading Wendy Piersall's post this morning on Easton Ellsworth's Scratch One Another Program (SOAP). I was thoroughly intrigued. So much so that I've already filled out the one-minute questionnaire. SOAP is a free blogging tips exchange program. Easton wants to get 100 bloggers who can SOAP … Read more about Free Blogging Tips…Interested?
5 Things Marketing Gurus Need To Learn From Bloggers
The other day I made this comment on Mike Sansone's post My Struggle With Web Developers. ...I face the same uphill battle but from a different group...so called marketing coaches. Three of my four top referring sources think negatively about blogging. They see it as personal journals about useless … Read more about 5 Things Marketing Gurus Need To Learn From Bloggers
I've Been Saved…from Comment Spam
Comment spam. Don't you love it? I've been officially blogging since January 8th and I've already collected and deleted more than 600 spam comments. In the same amount of time I've recorded more than 200 legitimate comments Akismet (thank you to all of you, by the way). If it wasn't for , I can't … Read more about I've Been Saved…from Comment Spam
What Are You? Marketer, Consultant, Coach? How About Teacher!
Last week Kathy Sierra wrote a post, Marketing Should Be Education, Education Should Be Marketing, that I haven't been able to stop thinking about. In the post, Kathy does a nice job explain what she thinks marketing and education could to learn from each other. ...in my perfect world, marketers and … Read more about What Are You? Marketer, Consultant, Coach? How About Teacher!
Ben Yoskovitz Really Is An Instigator
There's a number of bloggers I really enjoy reading - both from their writing style and for the great content they put up. Ben Yoskovitz is one of those folks. He calls himself an "Entrepreneur, opportunity seeker and instigator!" And going by the great posts he puts up at Instigator Blog I would … Read more about Ben Yoskovitz Really Is An Instigator
Don't Wait – Stop Writer's Block Now
Do you find it hard to write sometimes? You sit there at the keyboard and just can't get the words to come out. Or maybe you're like me, you begin a post, then delete it. Begin again, delete it. Begin again, rewrite it, then delete it. And so on. Sure, sometimes the posts just coming flying out - … Read more about Don't Wait – Stop Writer's Block Now
You Don't Want To Hide a Great Post Behind a Bad Title
Unfortunately, that's exactly what I did yesterday. I wrote what I believe to be a really good post about what I've learned about writing blog posts so far. I covered seven major blogging lessons I've learnt: It's all about the conversation. Be an expert. Be willing to learn. Voice your … Read more about You Don't Want To Hide a Great Post Behind a Bad Title