Over the weekend we spent some time Christmas (oops) Holiday shopping. Of course, the mall was packed and the stores were full of people making decision on what to buy the people they care about. Being so cramped with other people, I couldn't help but here the conversations they were having about … Read more about Aren't We Always Marketing Ourselves?
15 Amazing Interviews About Link Building
We all want more traffic to our site, right? While there are numerous ways to drive more traffic to your site, one of the most effective and far-reachings ways is to link build. Link building is simply the way you get more links to your site. The more links you have, the more traffic you'll get, … Read more about 15 Amazing Interviews About Link Building
Business Owners…Try Making It A Conversation
People want to do business with people - not businesses. A few business owners seem to get this. But don't seem to get it, though. It makes me wonder how business owners see themselves relating to their target audience. Perhaps that's the first mistake...target audience. What image do you create … Read more about Business Owners…Try Making It A Conversation
If You Blog Do You Need An E-Newsletter?
Do we still need email newsletters (or ezines, as some call it)? Many websites today are setup to get visitors onto a newsletter list. When you read the copy on their site, much of it is geared toward selling you a free report or workbook. And how do you get this workbook? You have to 'pay' with … Read more about If You Blog Do You Need An E-Newsletter?
Oh No, My Blog Audience Isn't My Target Market
Defining your target, or niche, market is very important to the success of your business. If you know what you do, the next step is to know who you do it for. Even better is knowing what problems they face that you can help them solve through your products and services. But what if your blog … Read more about Oh No, My Blog Audience Isn't My Target Market
The Key To Promoting Your Business Is…
What Liz and I have been discussing in our latest one2one conversation. Most recently, I asked Liz the question: What do you feel is necessary to create an effective strategy to promote a business? Okay, so I didn't ask a light-weight question. I know that. Just like I know there's no one right … Read more about The Key To Promoting Your Business Is…
How Business Strategy Can Be About Love
In our latest one2one conversation, Liz asked me: How important is strategy to your business? How does your strategy get built? Great question, huh? I can't wait to see how I answer it. Often, I've heard Liz quote Steve Farber as saying, "Serve the people who love you with the services you love." … Read more about How Business Strategy Can Be About Love
Why Building Website Traffic Is About Content And Relationships
We all want more traffic to our websites, right? We dream of the day that we get that massive wave from Digg or StumbleUpon. And when we do, it's a rush, right? We watch our stats climb by the minute - 500....1,000....5,000....10,000 visitors - "oh God, don't let it end!" But it does end. It ends … Read more about Why Building Website Traffic Is About Content And Relationships
Understanding How Social Networking Works
You've heard the term social networking, right? But do you really understand what it's about? I've found that while many have heard the term, most don't know what it really means. Yet, most of us are engaged in social networking dozens of times each day. How? Well, if you tell a friend … Read more about Understanding How Social Networking Works
Are You Building Trust With Your Target Audience?
Let's face it, people do business with people - not with businesses. A business owner may like, want and need something that a marketing coach, for instance, offers. But the single biggest reason they hire the firm is because of the people they meet, talk to and build relationships … Read more about Are You Building Trust With Your Target Audience?
Small Business Branding: What Do People Remember?
As I'm restructuring my business offers, I've been struggling a bit with branding. Though I help my clients with this all the time, it's seems hard to help myself. No worries, I do have some excellent brand experts in my corner. While branding was fresh on my mind the other day, I stumbled across a … Read more about Small Business Branding: What Do People Remember?
Should I Begin Billing You For NoFollow Links?
If you've found my blog you likely know that I'm a huge proponent of removing nofollow from comments. What's this mean? Basically, it means by removing the nofollow attribute in comment links, Google and other search bots will follow links placed in comments - giving all commenters link love. For … Read more about Should I Begin Billing You For NoFollow Links?